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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

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Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

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Access Your Facebook and Instagram Fundraising Data in Classy Reporting

Classy

In the latest version of Classy for Facebook, we’re excited to announce a new reporting feature. Before this update, Classy for Facebook automatically pulled donation data into Classy Reporting for any Facebook campaigns connected to a Classy campaign. Download Now: Classy + Facebook—A Guide to Boosting Fundraiser Retention.

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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

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Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

The Science Behind Engaging your Supporters

In a 2016 study conducted by EveryAction and Nonprofit Hub , nearly half of nonprofit professionals reported that they do not consistently utilize data as part of their decision-making process. Click the image above to download our full report with tips on how to make reporting less stressful and more impactful this year!

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Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers. Before heading out to an event, quickly pull a report of your volunteer t-shirt sizes to prevent your volunteers from wearing a t-shirt two sizes too big! The information is stored securely and is easily accessible.

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