Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important? Enter content strategist as digital curator.

Library 73

Library Museum Content Digital 73

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . They believe direct mail is better at telling a touching story and conveying facts than digital methods.

Retention 96

Retention Communication Donor Strategy 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

Last week at the IFC-Asia , I co-designed and facilitated a 90 minute workshop with Marco Kuntze titled “ The Digital NGO: The Journey from Paper to Screen.” The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance.

Participatory 76

Participatory Digital Facilitation Exercise 76

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

Want to know more about what your digital marketing strategy should be looking like? How much do you know about digital marketing? . Even if you’re a digital marketing pro, you might still be surprised by these facts about the performance of different marketing channels. Digital Marketing. Donation Systems.

Statistics 40

Statistics Digital Marketing FAQ 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? ” Lucy Bernholz, “ Data-first Philanthropy.” .”

Social Media 100

Social Media Channel Data Media 100

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 1) Forget about organic, focus on ads.

Test 325

Test Facebook Charity Profit 325

Forum One

OCTOBER 12, 2023

We’ll also explore the strategic intent of GA4 as well as explore its potential in adaptive techniques, robust machine learning algorithms, and powerful predictive analytics. Discovering that ”secret ingredient” for brand voice and visual design, especially in today’s crowded digital landscape, is what we’re all eager to uncover.

Voice 73

Voice Social Media Portland Technique 73

Qgiv

JANUARY 8, 2024

Diversifying your fundraising channels can help you reach more donors by making giving convenient for them. Some giving options your nonprofit can consider are: Recurring giving Digital wallets Mobile donations Matching gifts Giving apps Crowdfunding platforms And more! Be authentic. Make data-driven decisions.

Trend 52

Trend Raise Tools Tips 52

AccelEvents

JULY 23, 2021

Especially in the increasingly digital world, live events and in-person events offer networking, grow social connections, and fuel community. . When done right, events are valuable and can be an extremely effective marketing channel. . Implemented as part of a broader marketing strategy, events can: Grow brand awareness.

Marketing 119

Marketing Strategy Guide Sponsor 119

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

Charity 128

Charity Lesson Marketing Digital 128

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. This technique grabs readers’ attention by putting them in Dustin’s shoes. Share uplifting narratives optimized for your channels. How can you break through the noise? Share your best stories—but go beyond just posting them on one platform.

Channel 247

Channel Sierra Leone Story Digital 247

Neon CRM

OCTOBER 31, 2023

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. But that doesn’t mean analog channels aren’t valuable! In fact, reaching out to your community offline can help you stand out from the hundreds of digital-only marketing campaigns your donors receive.

Donor 98

Donor Strategy Nonprofit Phone 98

Neon CRM

JUNE 23, 2023

A vast majority of nonprofits reported experimenting with new techniques last year, which could be anything from new tech tools to a novel strategy for reaching new supporters. Since its inception in 2012, GivingTuesday has relied on digital channels to build a global community. The possibilities are endless!

Statistics 98

Statistics Fundraising United States Global 98

M+R

FEBRUARY 18, 2022

But it was the experimental tools, tactics, and techniques below that helped us collectively raise a sweet $17 million for our ads clients in December. – Conor Amrien, Digital Ads Manager. – Olivia Pescatore, Senior Digital Ads Manager. – Olivia Pescatore, Senior Digital Ads Manager. chef’s kiss*.

Team 52

Team Fun Yahoo Amazon 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

National Study Reveals: Digital and Social Media Are Delivering for Arts Organizations , Guest Post by Mary Trudel and Rory MacPherson. Just over a year ago, we asked ourselves a question: How are arts organizations using digital and social media, and what sorts of results are they getting? The question. How to analyze a moving target?

Arts 110

Arts Social Media Studies National 110

Connection Cafe

DECEMBER 15, 2017

As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing. With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming.

Social Media 29

Social Media Digital Life Media 29

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Beneblog: Technology Meets Society

JANUARY 30, 2013

Next month, I will be heading to TOC a couple of days early in order to participate in a W3C Workshop on eBooks and the Open Web Platform, where I will be talking about Social DRM (Digital Rights Management). Social DRM We satisfy DRM requirements by employing a Seven-Point Digital Rights Management Plan.

Accessibility 171

Accessibility eBook New York City Social 171

TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Preferred giving channel.

Donor 237

Donor Effective Fundraising Blackbaud 237

Care2

APRIL 11, 2019

By incorporating a unique and strategic combination of digital strategy, tactics and techniques, the Care2 team engaged millions of people around this critical issue via online petitions, social media and other digital channels. The outcomes of the campaign surpassed expectations.

Campaign 40

Campaign Change America Technique 40

sgEngage

OCTOBER 11, 2023

I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control. Leverage Social Media Meta, Insta, TikTok, LinkedIn, YouTube, and the recently rebranded X.

Donor 84

Donor Social Media Websites Content 84

Achieve

JANUARY 6, 2021

Plan stories across all channels based on your audience. He has guided research and capacity-building initiatives at Achieve and has been a leading proponent of the use of social media and digital marketing techniques to further the goals of nonprofit organizations. NOVEMBER - “The Learning Month” .

Fundraising 98

Fundraising Boston Mail Story 98

The Modern Nonprofit

APRIL 7, 2024

With mobile dominating the digital landscape, nonprofits must leverage these platforms to empower fundraisers and donors. With the right mindset and techniques, fundraisers can transform what feels like a burden into a rewarding experience of community, purpose, and achievement.

Challenge 59

Challenge Donation Tips Fundraising 59

NetWits

JULY 9, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Can you adopt similar techniques that can bolster your company’s best features? Download the report now! .

Online 144

Online Giving Haiti Fundraising 144

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2017

Email is a depersonalized channel of communications because you don’t see the effect you’re having on the person receiving the email. The research study found that the expectation of assumed availability is what exhausts people and the anticipation of work creates stress that can lead to burnout. ” Individual Techniques.

email 119

email France Guidelines Virginia 119

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. What your team might not realize, however, is that each of your separate digital marketing efforts should actively support the others. What is a digital strategy for nonprofits?

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

Campaign 97

Campaign Online Chapter Model 97

AccelEvents

SEPTEMBER 1, 2020

Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . We’ve spent some time talking about the necessary considerations for the digital side of your hybrid event, but you must also take care of those attending the live event. . Choose a Safe Space.

Virtual 98

Virtual Audience Technique Industry 98

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. We are tempted to view AI’s powers as primarily in the realm of cost savings and efficiency; however, teamed with or without a human partner, AI can be a digital concierge helping organizations deliver that sought-after wow. There is no neutral.

Tech 221

Tech Gartner Online Platform 221

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

I presented a master class on The Networked Nonprofit as pre-conference session, a mini-workshop on the Happy Healthy Nonprofit , and a plenary session on engaging donors moderated by Macelo Jambeiro, a talented digital strategist that works for an agency called Alder & Lang and previously with Change.org. A multi-screen world.

Learning 86

Learning Donor Online Fundraising 86

Get Fully Funded

NOVEMBER 14, 2022

It’s also the fastest growing social media channel and extremely popular for people aged 14-45. Using the techniques of storytelling for nonprofits can make a huge difference in the results of your fundraising. One good photo can replace a whole page of text. Free Music Archive: [link]. So, What’s Your Story?

Storytelling 139

Storytelling Fund Raise Music 139

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. Remember that you need to promote your event through all your digital and offline channels as appropriate – email, web site, flyers, and other social channels too.

Social Media 126

Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more. Happy Friday!

Content 120

Content Marketing Free Fundraising 120

EveryAction

SEPTEMBER 20, 2022

We recently wrapped up our six-part blog series highlighting the digital must-have tools that every nonprofit needs for a successful GivingTuesday and year-end. We’ve raked together a pile of the digital must-have tools that your nonprofit can take advantage of right away to boost your fundraising this fall—let’s dive in! Cover costs.

Digital 130

Digital Fundraising Advocacy Gift 130

Bonterra

APRIL 11, 2024

Digital fundraising Increase engagement Build your base by giving them the cohesive, personalized experience they deserve. All-in-one supporter outreach Digital engagement Raise funds online for your nonprofit, in a simple and streamlined way. Learn more How it works Meet more of your goals without doing more work. Create more change.

Digital 52

Digital Fundraising Case Study Advocacy 52

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . Therefore, by putting your event on Youtube channels and podcasts, your name will continue to be out there and potentially viewed through evergreen content.

Marketing 105

Marketing Virtual Sponsor Social Media 105