Greater Giving

MARCH 29, 2024

Cost-Effectiveness: Cost was the top priority when choosing a venue according to nonprofits in our 2024 Q1 Nonprofit Trends survey. Spring Fling: Channel the youthful energy of spring with a carnival-themed event. This option can attract a new demographic of supporters who might not typically attend your events.

Fundraising 40

Fundraising Game Local Blended 40

Allegiance Group

MAY 18, 2023

Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Acquiring new donors through digital advertising frequently involves channels like paid search, paid social, display, and video advertising. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

NonProfit Hub

AUGUST 14, 2020

Microphilanthropy has become a prominent trend in the past decade. These channels make it easier to give by integrating charitable giving into our everyday lives. Donors in these demographics care about social, environmental and cultural causes but are often cash poor and burdened with student loans. .

Philanthropy 83

Philanthropy Channel Disaster Donor 83

Achieve

JULY 28, 2022

So how do you target these important demographics? . Mobile-Friendly Giving. Of course, we’re not suggesting that your nonprofit only target one demographic. Mobile-Friendly Giving. However, there’s another giving trend on the rise and it’s here to stay: mobile giving. . Millennials. 84% giving regularly.

Process 52

Process Donor Pledge Demographics 52

Byte Technology

NOVEMBER 5, 2015

Thankfully, the book Mobile for Good: A How-To Fundraising Guide for Nonprofits breaks down, in clear and concise terms, just how much time an organization should devote to building and managing a social media campaign. For one hour a week upload video, manage playlists and subscribe to channels on YouTube.

Social Media 100

Social Media Profit Media Time 100

sgEngage

MARCH 4, 2022

Understanding these giving trends will help your nonprofit make smarter choices and forge stronger relationships with your donors. Since 2018, website donations have increased by 10%, beating out every other donation channel. . Younger and more diverse donors are giving. . As with all donors, ensure engagement is convenient and easy.

Studies 81

Studies Experiment Giving Generation 81

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Demographics . Channel preference (social media vs. email). Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Identify your distribution channels.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns. Home Page Pop Ups.

Channel 20

Channel Fundraising Benchmark Facebook 20

DNL OmniMedia

MAY 25, 2022

The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Do you communicate via donors’ preferred channels?

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

JUNE 10, 2022

Digital marketing consists of advertising campaigns that include targeted research and outreach segmented by geographic location, demographics, specific interests, and more. Video ads Display ads Native ads Email marketing Geo targeting and geofencing Mobile applications. Why Do You Need It? Online auctions. Social media contests.

Digital 52

Digital Marketing Online Fundraising 52

Connection Cafe

AUGUST 12, 2015

So when AAM and Blackbaud hosted Trends Watch 2015: Using Open Data and Personalization at Museums with Elizabeth Merritt , Michael Edson , and Stephen Watson , attending it was a definite no-brainer! In case you missed the event, here’s a recap of two of the top trends to watch this year: Open Museums and Content.

Museum 20

Museum Trend Open Personal 20

Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Focus on optimizing donation channels for mobile.

Lesson 59

Lesson Fundraising Digital Test 59

Forum One

JANUARY 19, 2023

From improvements in user experience, to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. You can look at things like past behavior, interests, demographics, and more. There are many things that we need to account for when planning a redesign.

Websites 61

Websites Change Management Digital Government 61

Bloomerang

JUNE 1, 2022

What were the demographics of our year-end donors? For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. Ensure the form is mobile-friendly by reviewing and editing it in the mobile view. Who were our biggest contributors?

Guide 107

Guide Giving Nonprofit Metrics 107

Qgiv

JANUARY 24, 2024

A successful fundraising strategy uses a multi-channel approach to spread awareness of your mission, announce important event dates, and reach wider audiences. There are countless resources on the internet that can help you stay up to date on the latest fundraising trends as well. Assess your strengths and resources.

Practice 52

Practice Strategy Guide Fundraising 52

Forum One

SEPTEMBER 7, 2021

From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. You can look at things like past behavior, interests, demographics, and more. There are many things to consider when planning a website redesign.

Websites 58

Websites Strategy Change Management Digital 58

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Eldr : News for the 60+ generation.

Demographics 45

Demographics Social Media Online Advocacy 45

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Below are the four key areas to focus on while preparing your pitch for technology investment: Know the trends.

Technology 44

Technology Leadership Offline Demographics 44

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Eldr : News for the 60+ generation.

Demographics 34

Demographics Social Media Advocacy Online 34

NonProfit Hub

FEBRUARY 28, 2017

Instead of trying to learn every feature of every channel at once, you can learn the basics and decide where you should be spending your time. Facebook is the catch-all of every social media channel. All that’s to say, if you have to choose to focus on just one channel, Facebook is probably your best bet. Helpful tools: Groups.

Social Media 28

Social Media Media Guide Social 28

Tech Soup

NOVEMBER 27, 2013

The big nonprofit tech trends this past year seemed to be in the areas of the emergence of mobile devices, social media stratification, the launch of Office 365 for Nonprofits, some huge digital inclusion initiatives, and lots of other things. PC Sales Continue To Decline While Mobile Sales Increase.

News 62

News Review Technology Adobe 62

Care2

APRIL 6, 2011

The survey results are filled with interesting data that nonprofits and political campaigns should take into consideration when developing outreach strategies to reach younger demographics. More Survey Results You Need to Know From 18-29 Respondents. In the last 12 months approximately. 8% volunteered for a political candidate or an issue.

Student 74

Student Houston Advocacy Survey 74

Connection Cafe

FEBRUARY 12, 2014

One challenge I hear frequently is how to keep up with technology trends without leaving less-savvy demographics behind. Keep pushing the envelope on mobile and social , but don’t forget about granny! So, do whatever you can to push more sales to this channel. The top 4 challenges in modern era guest services.

Arts 33

Arts Challenge Culture Organization 33

Connection Cafe

NOVEMBER 7, 2013

When launching your marketing campaign you have a segmented audience with clear social and demographic information it would be easy to measure your impact and your strategy would be build based on a specific set on factors. You can easily adapt to healthy trends. of you visitors come from such devices.

Data 38

Data Management Nonprofit Survey 38

Tech Soup

JULY 6, 2015

In the last few years, national and international nonprofits have begun to adopt it as another channel that donors can use to contribute. Some nonprofit organizations are adopting Bitcoin as a tool to target specific demographics, specifically constituents who are more tech-minded. " Early Adopters. How did they adopt it?

Adopt 36

Adopt Nonprofit Blackberry Donation 36

Greater Giving

SEPTEMBER 30, 2021

Harness today’s LARGEST donor demographic with these quick and effective micro-philanthropy strategies. We posted recently about how Small Donors are Giving Big since the pandemic began, and that trend doesn’t show signs of slowing down. Include quick links to your nonprofit’s donation page on every possible channel.

Donation 98

Donation North America Pledge Philanthropy 98

Neon CRM

NOVEMBER 7, 2023

A grassroots fundraising strategy is a collective effort, relying on mobilizing individual supporters, oftentimes at the local level. You can also learn more about big picture donor trends in the nonprofit space by checking out Neon One’s 2022 Donor Report. While some demographics are easy to understand and identify (gender, age, etc.),

Advocacy 98

Advocacy Tips Fundraising Campaign 98

Care2

JUNE 13, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Vlog 28

Vlog Video Social Media Resource 28

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

NOVEMBER 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Advocacy Online Money 31

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Email is a critical channel.

Social Media 34

Social Media Tools Online Advocacy 34

Bloomerang

JANUARY 29, 2024

Store details about members’ demographics, professions, locations, networking connections, and more. By clearly articulating your membership tiers and benefits across multiple marketing channels, you can connect with potential new members who would be a good fit for your program. Cultivate impactful relationships to increase retention.

Software 78

Software Tools Associations API 78

Qgiv

JUNE 27, 2023

Develop your organization’s website to be visually appealing and mobile friendly. Mobile users contribute over half of nonprofit website traffic. Post on Your Social Media Channels The best nonprofit marketing ideas focus on connecting you with donors and social media is the place to do it!

Results 52

Results Marketing Ideas Social Media 52

Connection Cafe

JANUARY 27, 2014

Now is the time of year when blog editors worldwide ask their writers for predictions and trends for the coming year. I thought Mary Beth Westmoreland’s latest piece on npENGAGE did a great job summarizing the high-level technology trends we often see and hear about in the nonprofit sector.

Trend 35

Trend Technology Retention Channel 35

Connection Cafe

JULY 6, 2017

The giving data examines demographic and donation data for donors that only gave online, donors that only gave offline, and donors that made both online and offline gifts in 2016. This tends to skew income comparisons with older donors across giving channels. It’s a trend that often has more questions than answers.

Offline 35

Offline Donor Online Retention 35

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Mail 34

Mail Social Media Advocacy Online 34