Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Donor retention is how many donors continue to support your organization year over year. Craft a conversion journey.

Fund 52

Fund Donor Strategy Search 52

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service.

Map 52

Map Digital Business Marketing 52

Connection Cafe

AUGUST 16, 2018

Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy. Create a scavenger hunt and require visitors to text or post the required answers. Both efforts are economical way to draw visitors to your site, exposing your mission. Register today !

Museum 26

Museum Retention Conversation Rate 26

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? K eep an eye on what leads to conversion.

Create 169

Create Strategy Associations Registration 169

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

Digital 130

Digital Advocacy Fundraising Channel 130

Network for Good

MAY 14, 2021

Here are the Top 5 Takeaways from our conversation with Network for Good Product Manager, Peter Hart, and VP of Fundraising, Kimberly O’Donnell! Let’s address the elephant in the room… donor retention. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year.

Giving 86

Giving Retention Stream Gift 86

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Remember that each conversation is a stepping stone to greater success. Listen on the go with the Spotify playlist here.

Podcast 94

Podcast Fundraising Storytelling Culture 94

Allegiance Group

FEBRUARY 27, 2024

These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. Data Retention: Where GA3 would retain your data for 10 or more years, GA4 has a 14-month retention window — but only on certain types of data.

Analytics 52

Analytics Google Fundraising Track 52

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control.

Donor 90

Donor Social Media Websites Content 90

Neon CRM

MAY 17, 2024

Calling to thank donors for their support after they give a gift can strengthen their bond with your nonprofit, leading to higher donor retention and engagement rates. With most nonprofit communications largely limited to digital channels like email and social media, calling your donors really stands out.

Support 88

Support Donor Phone Gift 88

Network for Good

MAY 14, 2021

Here are the Top 5 Takeaways from our conversation with Network for Good Product Manager, Peter Hart, and VP of Fundraising, Kimberly O’Donnell! Let’s address the elephant in the room… donor retention. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year.

Giving 52

Giving Retention Stream Gift 52

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. sure also to include the overhead rate of staffing and running your nonprofit. Do you have a fundraising plan?

Action 75

Action Report Practice Fundraising 75

DNL OmniMedia

MAY 25, 2022

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. In order to optimize your site to receive the most traffic (and conversions), pay attention to how your site is currently performing. Are certain pages seeing a high bounce rate? Website Conversion Rate.

Analytics 52

Analytics Org Adwords Metrics 52

Neon CRM

JUNE 23, 2023

Capitalize on those feelings of goodwill by making sure you have a donor retention plan for GivingTuesday donors. A good retention strategy can keep those generous donors engaged with your organization year-round. Since its inception in 2012, GivingTuesday has relied on digital channels to build a global community.

Statistics 98

Statistics Fundraising United States Global 98

Pamela Grow

OCTOBER 30, 2023

having your marketing team launch a new campaign and explore a different communication channel). Achievable: Assess your current resources such as staff, budget, and marketing channels to determine whether your goal is realistic. Next, specify exactly how you will achieve the goal (e.g., Engagement level.

Analytics 52

Analytics Data Giving Metrics 52

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates?

America 105

America Digital Audience Channel 105

NetWits

AUGUST 8, 2012

Without proactive conversion efforts on the part of the nonprofit, there likely will be no renewal giving from online donors at all, despite repeated pleas online. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year.

Offline 219

Offline Donor Online Fundraising 219

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

JULY 28, 2021

And if your data shows that you have a following of highly engaged supporters on your social channels, you can focus on using mobile to secure additional gifts from your followers. Divide the number of unique visitors by your online donations to determine your conversion rate. How much work is ahead of me? About amplifi.

Mobile 52

Mobile Question Data Help 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Bloomerang

NOVEMBER 10, 2023

Therefore, one of the best ways to encourage donors to make major gifts is by building relationships with supporters and focusing on donor retention and stewardship. In the nonprofit world, we can expect something similar, which is why we recommend trying to reach out to a potential donor eight times to get a conversation.

Gift 102

Gift Raise Guide Relationship 102

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

You can track how the numbers compare to previous months, quarters or years and calculate the rate at which these are (hopefully) growing. Marketing spend per conversion. It’s simply worked out by dividing your marketing cost by your number of donations, volunteer sign-ups or other goal conversions. Website traffic.

Track 52

Track Digital Marketing Analytics 52

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

Donor 141

Donor Strategy Retention Relationship 141

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. GivingFuel Platform overview: GivingFuel offers donor management and fundraising software at affordable rates.

Software 90

Software Free Tools Adobe 90

DNL OmniMedia

DECEMBER 15, 2020

Spoken conversations, written letters, and in-person events were crucial for spreading the word. It has also allowed nonprofits to communicate more with different types of campaigns that tell a different story based on the conversion you want. In general, the open rate for nonprofit emails ranges from 15-18%.

email 52

email Guide Marketing Online 52

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. The more personalized your appeal becomes, the more likely you are to build a longer-term relationship with your donors and increase overall donor retention with these strategies: .

Mail 52

Mail Integration Digital Strategy 52

Connection Cafe

MAY 6, 2020

Recurring donors have a significantly higher average annual cumulative giving rate, so this means more money is available now. Sustainer donors also have very high retention rates, typically between 70-80%. For most nonprofits, retention averages just below 50% for annual donors.

Program 42

Program Donor Retention Gift 42

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1 Capture their attention!

Campaign 52

Campaign Guide Fundraising Storytelling 52

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

Neon CRM

NOVEMBER 14, 2023

Utilizing various marketing channels is the best way to make sure your membership drive marketing is effective. Follow Up and Focus on Member Retention Recruiting new members is great, but retaining them is better. Think of these communications as the very first plank in your membership retention strategy.

Benefit 52

Benefit Track Associations Marketing 52

Qgiv

JULY 6, 2022

Create a multi-channel marketing strategy. When you’re reaching out, it’s best to use a multi-channel approach to get maximum engagement from your donors. Email, social media, direct mail, text messages, phone calls, and in-person conversations are all great ways of getting in touch with your donors. Focus on communications.

Hosting 52

Hosting Giving Guide Kentucky 52

Classy

JUNE 1, 2021

As donor retention and engagement continue to challenge the space, virtual events are a viable tool you can explore to enhance these efforts. In fact, data has found that nonprofits who are hosting virtual events are using the same channels and tactics to steward donors as they would in the in-person setting. Emails (19.9%).

Virtual 62

Virtual Donor Fundraising Retention 62

CauseVox

JULY 18, 2023

Here’s how: Analyze fundraising channels: Examine how each of your fundraising channels is performing. Identify your strongest channels and consider reallocating resources to those that are most effective. Optimize communication channels, refine messaging , and leverage technology for increased efficiency.

Develop 77

Develop Fundraising Pledge Track 77

Neon CRM

MAY 16, 2024

Also, remember to include information about the different channels where they can donate. Reactivating lapsed donors is an important strategy for any nonprofit that is focused on building connections and improving retention. See Neon CRM in action by checking out one of our group demos —no sales conversations required!

Donor 95

Donor Chicago Gift Children 95