sgEngage

MARCH 22, 2022

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . Tip #2: Segment your audience .

Retention 95

Retention Communication Donor Strategy 95

Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

Retention 52

Retention Donor Rate Mail 52

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 5) Retention.

Metrics 321

Metrics Digital Marketing Retention 321

Nimble AMS

JULY 18, 2023

Omni-channel personalization. Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, email marketing, and customer support, to provide a consistent and seamless user experience. Personalization for member retention and loyalty.

Associations 131

Associations Personal Trend Experiment 131

Nonprofit Tech for Good

FEBRUARY 12, 2021

The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. That’s 56% higher than the average first-year, online-only donor retention rate of 24% according to the 2019 Charitable Giving Report from the Blackbaud Institute Index. Use a multi-channel approach.

Effective 278

Effective Fundraising Nonprofit Channel 278

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

Support 52

Support Donor Community Retention 52

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. The click-through rate for mobile fundraising messages was 6.3

Mobile 130

Mobile Digital Fundraising Advocacy 130

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Donor retention is how many donors continue to support your organization year over year.

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Your average audience retention rate and engagement is substantially higher. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

Raise 325

Raise Fund Phase Audience 325

NetWits

JUNE 13, 2011

If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want? It’s a great guide for making the most of your channel-surfing donors. It shows that where we fail to engage donors, we also fail to raise funds.

Channel 118

Channel News Mail Blogger 118

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Ultimately, the goal of a membership engagement strategy is to improve member retention.

Strategy 98

Strategy Measure Social Media Metrics 98

Get Fully Funded

JANUARY 24, 2024

Simplified reporting: Most email automation tools include built-in reporting capabilities that allow you to easily generate reports on key metrics, such as email open rates, click-through rates, and overall campaign performance. About the Author Caitlin leads the brand, creative and overall go-to-market strategy for Redpath.

Relationship 59

Relationship email Donor Wisconsin 59

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. .

Donor 100

Donor Giving Retention Gift 100

Network for Good

MAY 14, 2021

Let’s address the elephant in the room… donor retention. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. Retention on subscription platforms, on average, is 70% while standard nonprofit donor retention was 43% in 2019. Segment donors.

Giving 86

Giving Retention Stream Gift 86

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

Digital 130

Digital Advocacy Fundraising Channel 130

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

email 78

email Campaign Marketing Fundraising 78

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Create 169

Create Strategy Associations Registration 169

sgEngage

JULY 15, 2023

Donor management centers around proactively fostering relationships with donors and leveraging donor data to cultivate donor interest, maximize retention, and utilize donor resources effectively. This kind of meaningful outreach and accountability encourages donor enrichment and interest.

Management 52

Management Donor Blackbaud Retention 52

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. sure also to include the overhead rate of staffing and running your nonprofit.

Action 75

Action Report Practice Fundraising 75

Get Fully Funded

JUNE 14, 2023

Consider your communication channels. Consider which types of communications result in higher engagement and which channels these communications take place through. Ask your donors which channels they would prefer your nonprofit use to reach out to them. Phone call. Social media. Implement donor segmentation.

Communication 59

Communication Personal Donor Nonprofit 59

Bloomerang

JANUARY 3, 2022

Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . When you have all of your data and are ready to start evaluating it, look at these metrics : . Total revenue. Total number of gifts. Average gift size.

Evaluation 111

Evaluation Metrics Campaign Fundraising 111

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

Relationship 95

Relationship Donor Build Tips 95

Connection Cafe

AUGUST 16, 2018

Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy. Create a scavenger hunt and require visitors to text or post the required answers. Both efforts are economical way to draw visitors to your site, exposing your mission. Register today !

Museum 26

Museum Retention Conversation Rate 26

Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Listen on the go with the Spotify playlist here. Listen to this episode.

Podcast 89

Podcast Fundraising Storytelling Culture 89

NetWits

MAY 31, 2011

Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. The dominate giving channel for new donors 64 years old and younger is online — not offline. Retention rates for online donors continue to lag offline donor trends.

Benchmark 144

Benchmark Internet Report Giving 144

Bloomerang

DECEMBER 19, 2023

Predictive Giving Insights is comprised of two ratings: Engagement and Generosity. Segmentation and personalization: The secret of savvy fundraisers Categorizing your donors into segments and then tailoring your strategies and communications can maximize engagement, retention, and contributions. And that’s okay.

Giving 56

Giving Retention Causes Database 56

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

Nonprofit Tech for Good

APRIL 23, 2019

Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? A big partner implies resources and stability, but it also comes with bureaucracy and more channels to work through. What is the size of the implementation partner?

Metrics 261

Metrics Nonprofit Profile Platform 261

Network for Good

MAY 14, 2021

Let’s address the elephant in the room… donor retention. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. Retention on subscription platforms, on average, is 70% while standard nonprofit donor retention was 43% in 2019. Segment donors.

Giving 52

Giving Retention Stream Gift 52

Volunteer Hub

MAY 5, 2023

Nonprofits should provide all volunteers with information about their mission, vision, and impact, along with access to training resources, documented expectations, available channels for on-site and off-site communication, and ways to provide feedback about their overall experience. Nonprofits need to understand that.

Volunteer 95

Volunteer Experiment Tips Training 95

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control.

Donor 83

Donor Social Media Websites Content 83

Volunteer Hub

AUGUST 18, 2022

Without focusing on maintaining positive morale, volunteers can quickly become burned out and unmotivated, leading to low retention rates. Here are a few volunteer satisfaction survey questions that your organization should ask: How would you rate your overall experience as a volunteer? Here are our top 9 suggestions.

Volunteer 77

Volunteer Survey Retention Training 77

The Science Behind Engaging your Supporters

MAY 15, 2019

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%. Retention was 25% for donors who made their first gift in 2017, and 59% for repeat donors.”

Benchmark 81

Benchmark Digital Report Learning 81

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

Giving 119

Giving Retention Metrics Demographics 119

Neon CRM

JUNE 23, 2023

Capitalize on those feelings of goodwill by making sure you have a donor retention plan for GivingTuesday donors. A good retention strategy can keep those generous donors engaged with your organization year-round. Since its inception in 2012, GivingTuesday has relied on digital channels to build a global community.

Statistics 98

Statistics Fundraising United States Global 98

Candid

APRIL 8, 2024

Organizations committed to DEI also tend to attract high-caliber talent and maintain good employee retention rates. Candid’s aspiration has always been to be an employer of choice—an organization where candidates elect to work when presented with other employment options.

Environment 52

Environment Culture Celebrate Guidelines 52

Nimble AMS

MAY 25, 2022

An AMS is an invaluable tool to optimize your operations and boost member recruitment and retention. . Promote the placement service’s success rate on your association website to encourage potential members to join and receive this valuable resource. . A modern platform. Offer non-member pricing for training.

Associations 130

Associations Technology Adopt Industry 130