Whole Whale

SEPTEMBER 8, 2023

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Focus on optimizing donation channels for mobile. Growing your community of supporters is the only measure that matters. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Achieve

JUNE 1, 2023

Assess metrics such as your email open rate or online donation rate to measure your success. Understanding your most popular recruitment channels can allow you to focus your efforts more intentionally on those platforms. Measure the impact that changes to your online engagement approach have on your fundraising outcomes.

Donation 52

Donation Donor Giving Demographics 52

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. It’s important to answer these questions for yourself and chart your course of action accordingly.

Action 75

Action Report Practice Fundraising 75

Care2

SEPTEMBER 30, 2014

One tactic that has been successful for the nonprofit CARE is to provide their donors with two simple pie charts that illustrate how funds raised are allocated below the credit card donation form. Also be sure that the content is edited for each channel since each one has its own unique tone and voice.

Studies 78

Studies Online Fundraising Nonprofit 78

Connection Cafe

SEPTEMBER 10, 2012

Today, we have many things to worry about, watch for, measure, monitor and just deal with in general. However, there are several KPIs that we all monitor and measure in our daily lives that translate well into additional KPIs that I would recommend. Do you know what portion of your revenue year-over-year is coming from each channel?

Channel 49

Channel Chart Contact Measure 49

NetWits

DECEMBER 2, 2010

Donors that we communicate with through multiple channels, especially channels that deliver a consistent message, have been found to be much better long term supporters. You will also want to decide in advance how you will measure the overall results of your efforts. Next, Determine Who to Contact. Additional Tips.

email 149

email Marketing Mail Metrics 149

NTEN

MARCH 16, 2010

Like Mark Twain's famous quote, there is good news in the data -- the death of direct mail by some has been exaggerated -- but, when one looks at the data direct mail will not remain the dominate channel for soliciting and collecting gifts that it is today. Multi-channel integration is more important than ever. Is it all consistent?

Generation 56

Generation NTEN Chart Donor 56

Bloomerang

NOVEMBER 10, 2023

Create a gift range chart. A gift range chart helps determine how many gifts you’ll need to acquire at each giving level to meet your campaign or annual giving goals. Follow up on a different marketing channel, such as social media. Use your CRM to develop a report template to measure your program’s impact.

Gift 101

Gift Raise Guide Relationship 101

Bloomerang

DECEMBER 19, 2023

Monday.com Platform overview: Monday.com enables workflows based on your organization’s needs, including views like Gantt charts, Kanban, and more. Top feature: Slack’s foundational feature is channels. You can create channels for different projects, campaigns, teams, or topics. This keeps all conversations focused.

Software 88

Software Free Tools Adobe 88

Care2

JUNE 19, 2012

Take a look at the chart below. The results can easily be interpretated that a Facebook "Like" on something like a photo is an important metric that organizations should be measuring as a serious form of engagement or worse that organizations should focus on posting photos to boost "Likes."

Photo 74

Photo Facebook People Social Media 74

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Custom reports offer a real-time picture of your supporters across all channels. With customizable analytics dashboards , nonprofits can build beautiful charts and graphs of their digital, fundraising, advocacy, and organizing data to paint a better picture of their work. #9. Pull detailed, customizable reports.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Connection Cafe

MARCH 4, 2019

It’s in our org charts. If we were to look at the engagement channels and the transactional channels, we are likely to see a symbiotic relationship between online and offline. Do not confuse the channel of engagement with the channel of the transaction. This online versus offline wall is mostly in our own heads.

Online 36

Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2009

In the comments on my post about Results on Insights , Bruce Tractenberg said: You can't even begin to measure ROI if you don't know what you're trying to accomplish and whether what you are doing is working. You're testing different social media tactics and learning what works.

Social Media 50

Social Media Media Social Evaluation 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter. How will you get their voice?

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

Social media listening (or social media monitoring) is the practice of paying close attention to digital channels when conversations relevant to your cause are being discussed. How your key stakeholders, donors and activists talk about the issues surrounding your work is not only observable, it is measurable.

Yemen 50

Yemen Guide Support Social 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

Last week, I helped launch a peer exchange Webinar for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart ). The focus is how to effectively integrate social media channels and measure and learn.

Google 116

Google Change Social Adopt 116

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2010

It's the dance floor and the balcony - both strategy and tactics but deployed in a lab with focused experiments, measurement, reflection and learning from peers. For this, I'm drawing on the Smart Chart of Kristen Grim and from working with a cadre of smart nonprofit communications folks who have remixed the social media game.

Social Media 95

Social Media Remix Research Audience 95

Bloomerang

FEBRUARY 1, 2023

This seven-step guide helps your organization build a plan and structure the campaign using spreadsheets, downloadable plans, and charts that can be adapted to your organization’s needs. Hootsuite offers an app with a complete toolkit that helps your organization manage your social media accounts.

Org 82

Org Raise Tools Help 82

Qgiv

JUNE 23, 2021

Gift range chart. Measure all fundraising metrics. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! In addition to making your website more accessible from outside channels, ensure your website and all of its pages are easy to navigate.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2015

The Charting Impact Questionnaire helps your organization tell its impact story in an accessible, concise way, and it might even help you sharpen your approach to making a difference. With the new GG Rewards , we’re now channelling that extra funding to the organizations that learn and improve the most !

Fund 50

Fund Learning Help Map 50

Museum 2.0

DECEMBER 19, 2016

Conversations are grouped into channels (for projects, teams, initiatives, etc.). Every channel in Slack is public by default. You can pose a question to a channel without inducing reply-all headaches. We set "key results"--measurable indicators--of achieving those objectives. There's an org chart.

Collaboration 20

Collaboration Tools Build Organization 20

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Lastly, all the data in the report reinforces another idea we've been championing in the sector: multi-channel solicitations. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?”

Measure 115

Measure Social Media Tools Media 115

Bloomerang

MARCH 4, 2024

Utilizing infographics, charts, and other visual tools can help break down your nonprofit’s achievements and impact into digestible bits. In addition to traditional channels like mail and email newsletters, leverage your website and social media platforms to broaden its reach. Encourage sharing to maximize impact.

Report 96

Report Tools Storytelling Fundraising 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 104

Channel Giving Donor Offline 104

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Include your most popular social media channels at the bottom of your newsletter. Use graphics, charts, photos, and video to break up the text and give the reader some eye candy.

Newsletter 124

Newsletter email Create Template 124

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Increase email list sign ups through social media channels by 500 names by June 30, 2012.

Social Media 129

Social Media Media Social Chart 129

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. SMART Objectives are specific, measurable, attainable, relevant, and timely objectives.

Facebook 101

Facebook Network Metrics Nonprofit 101

NonProfit Hub

DECEMBER 14, 2018

You need a solid content strategy and it should include your objectives, your target audience, content types and topics, a publishing schedule and how you plan to promote your content and measure success. You need a strategic plan to share your content with relevant audiences across all channels. Define your target audience.

Content 66

Content Marketing Strategy Tips 66

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 1, 2011

Last week, I helped launch a peer exchange for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart ). Also, that anyone can curate information and share – either through multiple channels or a single channel.

Content 100

Content Children Policy Channel 100

Care2

NOVEMBER 15, 2007

This chart shows the percentage of nonprofits using each feature. As you can see from the above chart, only 19% of profiles had donation widgets or links to their main donation page. Its pretty commonplace for a nonprofit to send a "thanks for the add" comment to their friends profiles. Which features are in the profiles?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

This chart shows the percentage of nonprofits using each feature. As you can see from the above chart, only 19% of profiles had donation widgets or links to their main donation page. Its pretty commonplace for a nonprofit to send a "thanks for the add" comment to their friends profiles. Which features are in the profiles?

Social Media 28

Social Media Place Myspace Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Jeremiah Owyang (@jowyang) March 7, 2014. The room was packed.

Social Media 122

Social Media Analytics Data Media 122

Neon CRM

OCTOBER 19, 2023

If you choose to have assigned seats, make sure you come up with a seating chart well in advance of your gala. Will you have a chart they can reference? How Will We Measure Our Fundraising Gala’s Success? It will also be important to think through how you communicate to your attendees where they will be seated.

Question 52

Question Fundraising Registration Sponsor 52

Connection Cafe

FEBRUARY 11, 2011

While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. This tells us that direct mail will not be the dominate channel for soliciting and collecting gifts that it is today.

Mail 34

Mail Channel Charity Generation 34