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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

2015 Stats. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. 2016 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. 2017 Stats. Mail stats. 2018 Stats. Mail stats.

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Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

NetWits

Seth Godin has some firm beliefs and thoughtful insights when it comes to how non-profits can (and should) change the world. Troublesome] Fundraising Stats. Fundraising Email Response Rate is 0.13%. Only 26% of Nonprofits Rated their Websites Very Effective. First Year Donor Retention is 29.3%.

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

When we say video works, we don’t mean every video works, any more than we mean every email works or every direct mail piece works. Video Stats: How Video Impacts Constituent Behavior. These stats were culled from many different reports, most meant for corporate marketers. The same is true with video. Digital Sherpa ).

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Create an Online Donation Receipt that Leads to More Donations

Get Fully Funded

When you receive a gift by check, you should print and mail a personalized letter of appreciation that serves as the receipt. Subject lines with questions have higher open rates. Make sure the stat truly makes the case that your donor’s gift made a difference. And, make sure the stat makes sense. Personalized salutation.

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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization.

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Exact Target’s 50 Emailing Tips and Stats for 2014 Reduced to Three Key Takeaways

Connection Cafe

That’s why I took Exact Target’s fantastic list of 50 Email Marketing Tips and Stats for 2014 and boiled it down to three key takeaways for nonprofits. For example, panicking over the changes to Gmail Tabs is a moot point if your organization’s emails aren’t optimized for mobile. More on that here from Scott Gilman).

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How to Prevent Fundraising Burnout in a Small, Growing Nonprofit

Get Fully Funded

Well, let me invite you to take a few important minutes to think about why you need to change this, pronto! You see, if you’re going to successfully lead your nonprofit to fulfill its mission and change lives, you must come first. Find those tasks and outsource them STAT. Yes, you read that right. YOU need to come first.