Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Mailing to the most affluent zip codes will result in a higher response rate.

Mail 52

Mail Donor Strategy Files 52

The MatrixFiles

JANUARY 18, 2024

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. These changes primarily affect bulk email senders , which are defined as any email sender/domain that sends 5,000 or more messages to personal accounts within a 24-hour period.

Policy 246

Policy Google email Spam 246

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

Rate 79

Rate Donor Mail Files 79

Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. Include a clear and compelling call to action. About the Author.

Campaign 333

Campaign Tips Fundraising Mail 333

Achieve

JUNE 2, 2021

that generational lines haven’t stopped millennials from being exceedingly active in movements for change. direct mail campaigns. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. benefits of direct mail. is meaningful.

Mail 94

Mail Course Campaign Digital 94

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52

Mail Relationship Digital Donor 52

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

Mail 52

Mail Integration Digital Strategy 52

Pamela Grow

OCTOBER 16, 2023

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. If your nonprofit engages in email fundraising, these are changes you’ll need to be aware of. This change aims to simplify the process for recipients and discourage unwanted emails.

gMail 52

gMail Awareness Spam Rate 52

Candid

AUGUST 18, 2021

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI also identified 411 gifts that were missed by the traditional mailing list.

Course 130

Course Fundraising Analysis Mail 130

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? How will iOS 15 impact email marketing?

email 104

email Marketing Test Mail 104

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. As this gets to become a regular practice, you’ll see your open rates climb. How are you making your donor feel?

email 69

email Storytelling Newsletter Nonprofit 69

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule.

Practice 243

Practice Fundraising Guide Channel 243

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

Money 98

Money Tips Time Mail 98

Get Fully Funded

FEBRUARY 22, 2022

Obviously, donors want as much of their donation as possible to go to your programs, to help change lives. Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. And fundraising. The training.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with the organization’s case for support, annual reports, theory of change, and other collateral materials. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Is the donor renewal rate low?

Fundraising 350

Fundraising Mail Law Donation 350

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

Results 98

Results Mail Nonprofit Money 98

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. Volunteering.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you mail out an appeal at a different time? These types of changes can help you nail down an excellent fundraising strategy moving forward. In this scenario, you spent $0.43

Goal 300

Goal Fundraising Pledge ROI 300

Bloomerang

JANUARY 7, 2022

Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years. How to Calculate Donor Retention .

Retention 85

Retention Donor Guide Rate 85

Connection Cafe

OCTOBER 1, 2019

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

Rate 37

Rate email Spam gMail 37

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. But times are changing. Spamming is illegal, and often goes straight to a junk mail folder. Maybe there’s an intimacy to text messaging that email lacks.

Communication 300

Communication Donation Tech Tools 300

Bloomerang

OCTOBER 30, 2023

Feeding America’s mission is to advance change in America by ensuring equitable access to nutritious food for all. Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. I asked Aaron about Feeding America’s current commitment to direct mail. There’s nothing better than that.”

Feeds 82

Feeds San Antonio Donor America 82

Tech Soup

DECEMBER 19, 2011

New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand.

Mail 50

Mail Rate Library Newsletter 50

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

Mail 61

Mail Money Raise Tips 61

Blue Fox

DECEMBER 23, 2019

Bonus: If you're not yet a QuickBooks user, feel free to take advantage of the discounted rate available to our clients and friends. January 10, 2020: W-2 forms become available in your product and will be mailed to your employees by January 31, 2020. 50% off is not to shabby, right?! We're a proud QuickBooks Ambassadors!

Files 78

Files Mail Rate Product 78

Greater Giving

DECEMBER 15, 2022

Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! In fact, consumers are likely to spend 25% more when you use direct mail and email together. Top Nonprofits’ fundraising flyers guide suggests adding QR codes to your flyers or direct mail.

Digital 75

Digital Marketing Donor Channel 75

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

Rate 61

Rate Open Benchmark Mail 61

Pamela Grow

JANUARY 18, 2021

Sarah writes: Our organization is overdue for creating a welcome email to send after someone joins our mailing list. that I don’t have the time to change it up regularly. Welcome emails have a 91.43% open rate. Welcome emails can create an 86% lift in unique open rate. What else should it include? What do you recommend?

email 78

email Lesson Rate Policy 78

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

Retention 95

Retention Communication Donor Strategy 95

Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. Keep participants informed of changes or updates.

Websites 214

Websites Benefit Sponsor Fundraising 214

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel. Download Now!

Offline 219

Offline Donor Online Fundraising 219

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. In this post, I’ll explore the fifth strategy. .

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

JUNE 7, 2022

Sending a compelling annual appeal letter can go a long way toward boosting your organization’s donor retention rate , which means you’ll be able to count on sustainable support from donors in the years to come. . Direct mail provider: You’ll also need a way to send your supporters your annual appeal letters via direct mail.

Strategy 90

Strategy Tips Mail Database 90

sgEngage

AUGUST 10, 2021

One thing that has always remained true is that the email industry changes, sometimes rapidly and without warning. To be successful, we have to change with it. Here’s some good reading on the Apple changes: iOS 15: What You Actually Need To Be Worried About. What Apple’s privacy changes mean for email open rates.

Metrics 113

Metrics Open Blackbaud gMail 113

Kindful

NOVEMBER 22, 2021

Are you including a compelling story of how your organization changes the lives of your beneficiaries? Are you explaining how your audience can help make that change possible by making a donation? Metric 2: Response Rate. The second metric that I review is the campaign’s Response Rate. Your Average Donation Amount.

Results 62

Results Action Metrics Rate 62