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Google’s AI Search Experience: What advertisers need to know

M+R

Read time: 6 minutes Here we go: another big change in the advertising landscape! Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. Right now, people search for information on Google, which enables Google to make money off of search ads. What is this?

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Google Ad Grant Responsive Search Ads Update

Whole Whale

If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits , then you know how impactful this resource can be for nonprofits. You also probably know that Google Ads loves to change the rules and make updates to the platform. What’s changing?

Search 59
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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Search Engine Optimization. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. A word on content and AI Search for SEO tips and you’ll read a lot about creating good content that people will want to read. But you can change that.

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Mobile-Friendly Searching: Getting Your Non-Profit’s Website Up to Speed

Byte Technology

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” However, if you’re at all concerned as to how Google’s new search algorithm will affect your website’s ranking, there are some very simple things you can do to quell your fears.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Do the Research Favorite playlists change quickly. These days favorite playlists change quickly! You might even begin your search by following related hashtags on social platforms or industry forums. Industry events—Monitor the headline speakers and their audiences. Watch what is trending online.

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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them. more on that below.

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