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To Get Close to Members, Follow MarTech Trends

.orgSource

There are technology tools that can make information and data analytics accessible to everyone. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Promote data sharing across the organization, and reward people for effectively using new analytic tools.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Does it fluctuate?

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5 Fundraising Trends for 2021 and Beyond

Nonprofit Tech for Good

The entire social sector learned a valuable lesson in 2020: even the most rigorous planning can’t insulate us from the need to be flexible and adapt to the changing world around us. That’s partly because underlying trends that have been driving the nonprofit sector for years have completely changed.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

What has changed over time? What is changing in our industry? Communicators are often on the front lines of coming trends and can spot challenges in the making. Use Data as a Connector Integrated planning isn’t a one-time event. Data is an important connector. Adjust to changing circumstances.

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Digital Transformation in 2022: Trends for Data-Driven, Strategic Thinking

Forum One

There are a number of trends worth exploring: Technology that fuels data-driven storytelling. Our work with the Service Employees International Union (SEIU) shows the power of harnessing data for impact storytelling. With real-time data, SEIU has been able to show potential funders the efficacy of the program.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Based on the data, shifting funds away from acquisition spend may become a reality.

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10 New Nonprofit Trends

Qgiv

Curious how economic and cultural changes affect the giving landscape? We’ve put together ten new nonprofit trends that show where the future of fundraising is heading. Read on to learn how you can make the most of this fundraising year by taking advantage of these nonprofit trends. New to fundraising? Digital Wallets.

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