Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Data 210

Data Strategy Associations Survey 210

Association Analytics

SEPTEMBER 13, 2023

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

Analytics 169

Analytics Education Program Impact 169

Bloomerang

APRIL 17, 2024

Is your organization feeling the changes in our economy, society, and communities? Each of these industries needs to study an aspect of their output to see how it performs and decide if they need to change. Think about what metrics you will use. Your new metric may be a 20% reduction in employee turnover.

Data 90

Data Metrics Measure Goal 90

Nonprofit Tech for Good

MAY 8, 2019

“The only constant is change,” saith Heraclitus. Change, for nonprofits, can be both internal and external—from a shift in mission to a change in political or economic winds. Successful nonprofits respond to significant change by reevaluating their strategy—and that includes their online strategy.

Online 248

Online Hunger Metrics Drupal 248

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. If you don’t track these, then you won’t know the effectiveness of your content.

Content 47

Content Effective Strategy Measure 47

Nonprofit Tech for Good

AUGUST 9, 2021

That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Attracts new supporters and partners with information about how they can help change the world. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change.

Marketing 52

Marketing Guide Nonprofit Channel 52

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. Unsubscribe rates did not change much.

Benchmark 79

Benchmark Blackbaud Report Online 79

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

Organization 52

Organization Online Influence Metrics 52

Nonprofit Tech for Good

AUGUST 6, 2023

Clear Goal and Demonstrated Impact: By spotlighting specific stories and quantifying the outcomes of past contributions, donors will see their gifts as catalysts for positive change and want to give more. Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible.

Practice 244

Practice Fundraising Guide Channel 244

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. Brand Page Changes. View more presentations from Mari Smith.

Metrics 129

Metrics Facebook People Change 129

Nimble AMS

MARCH 25, 2022

Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement. These metrics tell you how many of your members have joined the online community and how many are using it. Content strategy ?. Non-members .

Community 134

Community Online Strategy Guidelines 134

Nonprofit Tech for Good

AUGUST 21, 2021

By Mor­ée Lambeth , Lead Content Creator + Writer, Water.org. Is their repeated generosity creating the kind of long-term change a long-term donor expects? Water.org’s monthly donors are a powerful driver of long-term change and scale because their sustaining gifts create sustainable solutions. Creating powerful solutions.

Difference 328

Difference Donor Community Profit 328

Association Analytics

SEPTEMBER 27, 2023

Focus on the Outcomes Embracing the Future: We know change is hard and in long-standing organizations, can be met with resistance. These could be qualitative or specific metrics or KPIs. This insight can then inform course scheduling, content creation, and more. Essentially, analytics supercharges all your existing systems.

Analytics 169

Analytics Analysis ROI Associations 169

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” My answer: Yes!

Content 101

Content Measure Organization Strategy 101

Forum One

JULY 6, 2023

Whether it’s determining what content leads to conversions, or tracking the CX experience among a complex system of different branded websites, there are some unique challenges that mission-driven organizations face when it comes to tracking customer satisfaction. There are other metrics that can provide a glimpse into your site’s CX as well.

Measure 66

Measure Websites Metrics Track 66

Saleforce Nonprofit

AUGUST 3, 2021

The events of 2020 changed how we view and do a lot of things — including workplace giving. While there were several catalysts for change throughout 2020, from wildfires to the U.S. Below, we explain how Philanthropy Cloud customers changed their approach to address the increasing need following these two crises.

Change 65

Change Giving Philanthropy Companies 65

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Because engaging people and mobilizing supporters to advocate for social justice and policy change is how we help move the needle. Why is engagement important? Focus on Target Audiences. Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. And never force anyone to make content.

YouTube 122

YouTube Tips Script Audio 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. Are people sharing your content with their friends and inspiring them to get involved with your organization?

Metrics 77

Metrics Social Media Media Social 77

Amy Sample Ward

JUNE 6, 2011

Content Map Template: [link]. Metrics Template: [link]. DIY Community Engagement Metrics. Slacktivism: Turning a Like into Social Change. Here are the slides from the session and links to get you started: Social Media in 30 Minutes a Day. View more presentations from Amy Sample Ward. Community Map Template: [link].

Social Media 278

Social Media Wikispaces Media Template 278

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. One of the biggest changes shaking up Facebook users is the introduction of the Subscribe option.

Facebook 196

Facebook Change Tutorial Plugin 196

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. These groups require different tactics to persuade them to change their behaviors, and here’s how you can use data about each donor type to increase fundraising: Existing monthly donors.

Analytics 52

Analytics Data Giving Metrics 52

Candid

JANUARY 24, 2024

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). In 2023, we experimented with different types of content like open-ended questions and graphics.

Social Media 52

Social Media Data Strategy Media 52

EveryAction

NOVEMBER 2, 2022

This impact summary page speaks directly to supporters and gives them credit for changing lives instead of the organization alone. It also summarizes 2021 metrics and milestones by combining colorful illustrations and bolded statistics.

Report 180

Report Organization PDF Tanzania 180

Forum One

JANUARY 30, 2024

By amplifying the voices that ignite global change, these awards honor work across seven core causes: Diversity, Equity & Inclusion; Education, Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment & Climate.

Award 73

Award Captivate Celebrate Voice 73

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Is it that simple? In early July, Facebook announced that it will include mobile data.

Audience 107

Audience Social Media Content Media 107

Nonprofit Tech for Good

APRIL 19, 2024

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. The ease of generating content these days is both a danger and an opportunity for nonprofits. Creating insightful content does require time and effort— but it can be a very useful part of an overall engagement strategy.

Content 166

Content Websites Tips Voice 166

Media Cause

JULY 11, 2023

Personalized Content Automation doesn’t mean one-size-fits-all. Modern email marketing tools allow you to segment your audience and send targeted content based on interests, past donations, or engagement levels. For instance, you can segment different content to first-time donors, recurring donors, or volunteers.

email 52

email Service Marketing Metrics 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers.

Track 237

Track Mobile Media Fundraising 237

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. Do your research Now we need to figure out what content works for your audience. This includes what themes to hit and what type of content you’ll share. This is your road map.

Social Media 98

Social Media Data Strategy Media 98