Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule.

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Practice Fundraising Guide Channel 243

Eric Jacobsen Blog

MARCH 5, 2024

New Year's Resolutions for leaders : Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved (..)

Mentoring 96

Mentoring Policy Review Technique 96

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). For example, accepting gifts of stock by opening a brokerage account, accepting Venmo donations, accepting cryptocurrency , and accepting donations from Alexa (Amazon devices).

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Fundraising Mail Law Donation 350

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). For instance, if a local Italian restaurant donated a gift card but it’s only open for delivery, disclose this in the item restrictions field. While it’s certainly a sensitive time to ask for donations, a lot of people still want to support your event and cause.

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Virtual Personal Tips Online 259

The Modern Nonprofit

FEBRUARY 22, 2022

By the end of 2014, 66% of emails were opened on a mobile device. Designing your emails to be mobile responsive or mobile first will help them make the most impact when opened by your supporters. Make your readers feel good about their support of your organization and informed about the cause they care about.

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Newsletter Social Media Storytelling Mail 105

Bloomerang

MARCH 13, 2023

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

email 73

email Communication Mail Nonprofit 73

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 94

Bloomerang

FEBRUARY 20, 2024

Call before sending Immediately after dropping an appeal letter in the mail to top-tier and second-tier donors, call them to announce that an appeal will be coming in the mail. And when sending the appeal letter, always write “Open Me!” This personalized touch adds a human element and shows donors the faces behind the cause.

Experiment 75

Experiment Donor Script Delicious 75

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

Mail 61

Mail Money Raise Tips 61

Eric Jacobsen Blog

DECEMBER 13, 2023

Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved and not only the performance (..)

Mentoring 80

Mentoring Policy Technique News 80

Nonprofit Tech for Good

OCTOBER 27, 2019

The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global NGO Technology Report ) will be published September 15, 2020 , and for the first time, we are conducting an open call for partners worldwide. There is no personal identifiable information (name, mailing address, email, etc.).

Global 205

Global Trend South Africa Report 205

Pamela Grow

OCTOBER 4, 2023

We hope that you will be able to take part in one or more of the many exciting events that we are offering this year and experience firsthand the pride we take in supporting our cause. Create a Powerful Opening: Hook your reader from the very beginning. It is our mission to Insert Mission Statement. Use this space wisely.

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Template Results Fundraising Storytelling 52

Neon CRM

AUGUST 18, 2023

There are many reasons people choose to donate to certain causes, and these motivations can be heightened during the giving season: Donating makes them feel good. In a season when many people are participating in gift-giving holidays, they’re inspired to give back to a worthy cause. Giving and receiving gifts extends to others.

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Campaign Giving Tips Mail 98

CauseVox

MARCH 1, 2024

It’s not just about age and location; it’s about understanding why someone cares about the cause, what drives them, and what barriers might be preventing them from contributing. Email marketing analytics: help us track open rate, click-through, and donation conversions. From there, you can analyze the data.

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Audience Donor Survey Demographics 82

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. Double the Donation is only open to U.S.

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Practice Online Fundraising Nonprofit 339

Bloomerang

OCTOBER 30, 2023

Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video. I asked Aaron about Feeding America’s current commitment to direct mail. There’s nothing better than that.”

Feeds 82

Feeds San Antonio Donor America 82

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. Fundraising.

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Mobile Digital Fundraising Advocacy 130

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Tracking open and click-through rates for each segment provides data to refine messaging. Highlight the ongoing need and impact to make the ask relevant.

Support 52

Support Donor Community Retention 52

ASU Lodestar Center

MAY 29, 2013

After a successful summer, I was asked to stay and help open an emergency youth shelter as the Emergency Youth Shelter Coordinator. The next big challenge was researching how to open an emergency youth shelter. We worked on finding sites, and then mailed out 15 letters. The shelter was open seven days a week, from 9 p.m.

Alaska 80

Alaska Causes Americorp Arizona 80

Care2

JUNE 17, 2021

A significant percentage of supporters will eventually stop responding to direct mail, donating online, following a charity on social media, or opening cause-related emails! Every year, charities and nonprofits experience churn on their donor file.

Donor 41

Donor Practice Files Charity 41

sgEngage

FEBRUARY 17, 2023

It’s worth spending some time here, because segmented campaigns get 14% more opens. It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Unsubscribe options.

email 74

email Communication Effective Fundraising 74

Nonprofits Source

APRIL 24, 2023

If you only email your supporters to ask for things, it’s going to be harder to get them to open your emails. When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message. Share a video explaining more about your cause.

email 91

email Campaign Ideas Tips 91

Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Personal handwriting screams “open me!” How does this work?

Action 127

Action Donor Tips Fundraising 127

Bloomerang

JULY 26, 2021

Is it easy to join your mailing list? You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Start small by focusing on just a few of the most relevant platforms to your cause and constituency. Does the organization look trustworthy? If so, how?

Strategy 142

Strategy Online Fundraising Plugin 142

sgEngage

FEBRUARY 18, 2023

It’s worth spending some time here, because segmented campaigns get 14% more opens. It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Unsubscribe options.

email 67

email Communication Effective Fundraising 67

Achieve

FEBRUARY 16, 2024

However, there are plenty of worthy causes for them to choose from! Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication. Consider incorporating your cause into your gifts, too.

Sponsor 52

Sponsor Strategy Proposal Metrics 52

sgEngage

AUGUST 22, 2023

So, it begins… your year-end-campaign message writing session: You stare at the blank page, open last year’s materials for inspiration, type a few sentences… delete them. You open LinkedIn to see if any other organizations you respect have shared new messages (“Am I already late to the game?”)

Fundraising 68

Fundraising Generation Education Feeds 68

Neon CRM

OCTOBER 31, 2023

That will make them more likely to open and read other messages in the future. Find Ways to Be Valuable to Donors Is there a brand whose emails you always open? If you’re like most people, you open those emails because they include something of value. This is especially effective when that skill is related to your cause.

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Donor Strategy Nonprofit Phone 98

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. This helps put a face to your appeal and generate empathy for your cause. Show donors how their gift will impact your cause (i.e. Most of the communication at this point will happen online via e-mails, social media, and your website.

Guide 107

Guide Giving Nonprofit Metrics 107

NonProfit Hub

JANUARY 3, 2017

As we near Cause Camp 2017 , we thought it necessary to take a look back at all the awesome content that was bestowed upon us – in tweet form – at last year’s conference. Cause Camp is a two-day nonprofit conference, taking place in Lincoln, Nebraska on March 27 & 28, 2017. Top nonprofit tips from Cause Camp 2016. _.

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Causes Tips Nebraska Org 31

Bloomerang

JUNE 9, 2022

You can expand your portfolio by conducting prospect research to determine who else in your donor database or broader community has a high propensity and capacity to donate to your cause. Those who share a belief in and passion for your cause are emotionally driven to provide greater impact for your organization.

Donor 102

Donor Gift Database Relationship 102

The Storytelling Non-profit

APRIL 25, 2022

This thank you letter can be the gateway to building a long lasting relationship between the donor and your cause. Tip #1 Personalize as much as possible There’s nothing worse than reading something that feels like it has been mass mailed, and it’s probably one of the quicker ways to turn your reader off.

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Tips Donor Sound Gift 100

Nonprofit Tech for Good

JUNE 14, 2013

Facebook Causes, Razoo, a tool offered by the nonprofit? When is the last time your wrote a check and mailed it to a nonprofit? Do you open the fundraising appeals sent to you in the mail? What tool did you use for fundraising? What online messaging tool inspires you most often to give?

Mobile 206

Mobile Research Donation Paypal 206

The Modern Nonprofit

SEPTEMBER 12, 2023

A tailored message acknowledges the individual behind the donor mask, making them feel seen, valued, and more likely to open their wallets. Narrate efforts, struggles, victories; share human stories that tug heartstrings and open purse strings. A good story creates a connection, and it’s this connection that fuels generosity.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Neon CRM

JUNE 8, 2023

What Not to Do Growing your nonprofit email list is an important step toward increasing support for your cause, but some growth methods come with negative consequences. You’re muddying your list with a random assortment of people instead of having a “clean” list full of those who want to support your cause.

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email Newsletter Contact Nonprofit 59

sgEngage

NOVEMBER 24, 2021

Crowdfunding is the simple act of raising money from many people to fund a project, appeal, or cause. Throughout the pandemic, we saw individuals far and wide rally around local and global causes and missions that were important to them. So, what does this boost in online crowdfunding mean for the future?

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Blackbaud Articulate Gift Global 98