article thumbnail

Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.

Mail 52
article thumbnail

What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

Mail 100
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94
article thumbnail

Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . This type of campaign uses a combination of various digital methods and/or direct mail. . What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

Mail 62
article thumbnail

Brick Fundraisers: Building Lasting Connections for Your Cause

Greater Giving

Direct Mail: Traditional methods like direct mail still hold value. This can result in valuable coverage that brings more attention to your cause. In conclusion, brick fundraisers offer an enduring way to connect your community while supporting your cause. So why wait?

Causes 52
article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

As they approach or enjoy their retirement years, many from this generation are actively involved in philanthropy, making valuable contributions to charitable causes. They are known for their loyalty to the causes they support. Gen Xers often prefer to support causes that directly impact their communities. organizations** 23.6%

article thumbnail

How to Launch & Grow a Tribute Giving Program for Your Nonprofit

Nonprofit Tech for Good

Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts. Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion.

Program 266