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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates?

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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professionals

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Lame spam of the day: Raw spam merge text

Robert Weiner

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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16 Ways to Grow Your Nonprofit Email List

Neon CRM

What Not to Do Growing your nonprofit email list is an important step toward increasing support for your cause, but some growth methods come with negative consequences. You’re muddying your list with a random assortment of people instead of having a “clean” list full of those who want to support your cause.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. It’s worth spending some time here, because segmented campaigns get 14% more opens. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? This means that email campaigns lacked creativity, personalization, and users felt like they were receiving a spammed message, not a message that was sent specifically for them. Direct mail. Phone calls.

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