article thumbnail

Nonprofit Cause Marketing: A Guide to Impactful Partnerships

Qgiv

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. A cause marketing campaign benefits both you and the business you work with while developing connections with your community. What is cause marketing? Purchase-triggered donation.

Causes 52
article thumbnail

Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause. Shows ad performance data like impressions, spend, and demographic reach. Provides information on the ad buyer and funding entities behind political/issue ads.

Library 104
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By dividing donors into groups based on characteristics like giving history, engagement level, demographics, and interests, nonprofits can tailor their messaging and approach to each segment’s preferences and motivations. Define your metrics of success. What do you want to get out of your year-end campaign?

Practice 243
article thumbnail

3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Review your donor demographics. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics. For each of these demographics, conduct audience research to determine: Their preferred giving avenue.

article thumbnail

How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. The amount of the sponsorship largely depends on your social metrics – following, reach, engagement, and average video views. Phase 2: Content, Cost & Creation. Phase 1: Identify Your Audience, Partner(s) & Content.

Raise 325
article thumbnail

4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. These markers indicate a person’s affinity for your cause.

Giving 119
article thumbnail

4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

billion for charitable causes. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Donors who’ve contributed to your cause or interacted with your organization recently have demonstrated their connection to your nonprofit and are likely to give again.