Amy Sample Ward

JANUARY 24, 2012

Users ages 18 to 54 have reportedly turned away from email, as well — many are instead communicating through social-networking sites such as Facebook, Twitter and LinkedIn. An increase in email use, however, was visible in the 55+ age group, who used web-email 15% more in 2010 than in 2009. of it staying the same.

Web 117

Web Indiana Case Study Bookmarking 117

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t I run the org???s and online advertising campaigns. Our mission is ???celebrating

Case Study 50

Case Study ROI Social Media Contest 50

Care2

MAY 27, 2009

Social media is a hot topic these days. While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

ROI 59

ROI Social Media Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Social Networking Strategy How To Think Like A Nonprofit Social Media Genius Beth Kanter breaks it down: Understand organizational change theory.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Do research first and implement one presence at a time with specific goals and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Do research first and implement one presence at a time with specific goals and metrics.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. Ymca of Metro Chicago Facebook Case Study.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

While there has been some excellent conversations in the past fews months, particularly the Netsquared ThinkTank , I haven't seen a lot of nonprofit case studies that share real life experience with measuring results from social media strategies. After each case study, the audience will get to ask questions.

NTC 50

NTC Design Case Study ROI 50

Amy Sample Ward

MAY 14, 2009

Social Networks & Twitter from Natalie Foster: Two Principles: 1. Email still gets a good response - if it will best help you reach your desired output, don’t feel obligated to short change your capacity there to try to use social networking or something else. Read the full case study here.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Transparency and Social Media: Dealing with Criticism. Pimp My Nonprofit Panel at SXSW.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 5, 2009

Specifically, the workshop goals were: Introducing and applying network tools, frameworks, and case studies that can help network leaders assess their effectiveness and increase their impact. Exploring what it means to work with a network mindset. Facilitating peer-learning and exchange.

Social Media 65

Social Media Map Foundation Network 65

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? I suspect the issue of social networking - just say no without feeling pushed. Speaking with an authentic voice on behalf of your organization - where is the line between personal/professional networking and being a spokesperson for your organization on a social networking site.

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

using social media tools. Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. How does your social media strategy link/integrate to your overall communications plan/strategy? What are your key metrics for success?

Florida 50

Florida ROI Metrics Social Media 50

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Receive monthly updates 1 Comment | by Share Article in Social Networking , Web 2.0

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. Nonprofits have the Social Network Calculator from Care2. I'd love to see some more. .

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Which is worse, email overload or social networking fatigue. I wholeheartedly agree !

Convio 50

Convio API Nptech Summary 50

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" As for #1, as always, think hard about your metrics.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Even more importantly, the practice of connecting measurement and decision-making will help organizations improve practice and results, and document value.

India 102

India NGO Network Exercise 102

Care2

SEPTEMBER 7, 2012

We all know that email (the original online social medium since 1979) is the main driver of value for multi-channel marketing for nonprofits. If you’re like us, you’ve spent tons of time and effort to build a large community on social networks. What can your organization expect to gain on Facebook? More knowledge.

NTC 51

NTC Minneapolis Facebook Audience 51

Care2

MAY 19, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Well also effectively abate 266 metric tons of CO2 due to these upgrades.

Green 28

Green Social Media Advocacy Case Study 28

Care2

MAY 14, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

OCTOBER 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" All individual answers will be kept confidential.

Survey 28

Survey Social Media Online Advocacy 28

Care2

MAY 14, 2009

Email: While more than 35 percent of American adults now have a profile on at least one social networking site – the best way to reach supporters is still email. Email open rates declined 1% while a past study found a 3% decrease between 2006 and 2007. Don’t be too alarmed though. Online Fundraising.

Benchmark 28

Benchmark Studies Case Study Rate 28

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" While donors continued to donate money, the average gift was smaller.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 31, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 1 Comment | by Share Article in Care2 Case Studies Reader Comments (1) Nice reading!

National 28

National Social Media Service Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. I want to improve my writing.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Social Media and social networks allow for the quantum effects, paired elements at a distance. And another multiplier comes from Network Theory (not Einstein directly but building on physics and mathematics) which shows that a network strength is in its Weak ties / Loose connections. Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networks & Twitter from Natalie Foster: Two Principles: 1.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" All this will be shared through a lively mix of discussion and case studies.

Social Media 28

Social Media Conference Advocacy Online 28

NTEN

JULY 6, 2011

In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. Peggy shared her experience as the Executive Director of WiserEarth , the Social Network for Sustainability.

Voice 75

Voice Practice Community San Francisco 75

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

Social and Nonprofits ROI: Case Study Slam submitted by Beth Kanter Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. To vote: 1. Create an account. With snacks!

Comment 50

Comment Open Source Social Media Drupal 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

It is important to understand that social media is just one channel, primarily for engagement and connection tactics, but organizations will need to use other channels like email. It is also important to be mindful of how different generations use online social networking and the trends.

Social Media 108

Social Media Network Media Free 108

Care2

APRIL 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Second, high fees of 40% or more make mobile fundraising unnatractive to nonprofits.

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

SEPTEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Below are some important takeaways from the presentation. Whos on Second Life?

Second Life 28

Second Life Life Social Media Advocacy 28