Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies. Good feedback and sharing on the back channel using custom tag #ntcmap.

Metrics 50

Metrics Map Social Media Strategy 50

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. The City Health Dashboard provides a case study in data storytelling that is unique to their platform but provides universal lessons for any organization looking to use data to reach audiences or influence action.

Story 67

Story Data Storytelling Lesson 67

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. Focus on optimizing donation channels for mobile. The metrics showed the ads were not effectively driving growth. Track donation source data to optimize outreach channels. This helps show the mission’s importance.

Lesson 59

Lesson Fundraising Digital Test 59

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Because we know you’d be disappointed in us if we didn’t include them, we’ll have a live question and answer and a back channel discussion.

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters!

Reddit 98

Reddit Data Time DC 98

Nonprofit Tech for Good

MAY 10, 2010

You need to know basic HTML to utilize the Static FBML App on Facebook, to correctly design your Twitter and MySpace profiles, your YouTube channel, and to create and maintain a blog that is visually appealing and professional. 10 Social Media Metric for Nonprofit Organizations (and How to Track Them). My Top Five are below: 1.

Social Media 225

Social Media ROI Media Myspace 225

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. and some are free) that can more easily gather up metrics into a spreadsheet than the insights tool, but you do have to talk with a sales person first. What does that mean?

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi. Step 4: Define your benchmarks.

Results 97

Results Metrics Measure Associations 97

M+R

JUNE 22, 2021

We’ll use case studies and examples about how many organizations are finding hidden audiences, engaging new channels, examining their creative, and refining their messaging to reach new audiences, build a long-term sustainable program, and raise more money. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Use of counting metrics. Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels. We created a deck of cards with mini-case studies showing examples of how these state advocates had strategically incorporate social media into their social media plan.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. California Public Policy Director Judy Darnell offered a case study how she got started simply on Twitter.

Social Media 97

Social Media Training Train Network 97

Museum 2.0

MAY 12, 2020

She founded the Museum Social Media Managers Facebook Group as well as the MCN Social Media SIG, and she currently is behind MCN’s social channels. She is an adjunct in JHU’s museum studies faculty. When museum doors closed, those behind the museum websites and social channels stood up and said, “We got this.” You guys did.

Museum 31

Museum Case Study Social Media Proposal 31

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. CTA matched to the right channel or combination of channels.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels. Case study is here ).

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. applications resulted in severe backlash, and is now a case study on the infamous punk'd list. . Pepsi has yet to show the world they get social marketing. Cultural mismatch.

Contest 94

Contest Analysis Track Impact 94

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! Segment donors.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

They discovered that Twitter has value as a listening channel to support their overall communications strategy. Children Now and Partnership for Children and Youth explored how to begin to integrate social media content channels into their newly designed web sites. HCAP is a small agency and its executive director participated.

Social Media 99

Social Media Network Media California 99

Tech Soup

AUGUST 6, 2015

Well, show them these case studies of organizations that we have seen benefit enormously from utilizing Google Analytics. What Are Some Case Studies of Success? Case Study: Power Poetry. Case Study: Salvation Army. Case Study: National Stroke Association.

Culture 36

Culture Data Create Case Study 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. And, if questions emerged about a specific case study or example we shared – we would point out that they could tweet that person and ask them the question.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 5, 2009

Specifically, the workshop goals were: Introducing and applying network tools, frameworks, and case studies that can help network leaders assess their effectiveness and increase their impact. I'd like to be able to add a set of "metrics" cards, and possibly experiment cards. Facilitating peer-learning and exchange.

Social Media 65

Social Media Map Foundation Network 65

Connection Cafe

APRIL 10, 2010

Megan Hawkes @CCCINews , Executive Director, Constituent Engagement at Campus Crusade for Christ, International and Dave Raley @daveraley , Director of New Media at Masterworks presented the session Case Studies in Integrated Multichannel Fundraising and did a great job of answering that question in a series of 7 lessons.

Lesson 53

Lesson Integration Fundraising Channel 53

NTEN

JULY 19, 2012

They decided to pilot their mobile campaign using a multi-channel approach. At the end of a documentary, they provided a text-to-give call to action and were able to track the metrics as the campaign developed. Maier sees this as a big benefit to mobile campaigns.

Mobile 61

Mobile Create Strategy National 61

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Read the full case study here. You can read the full case study here. To get started and to review more case studies, visit: [link].

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Even more importantly, the practice of connecting measurement and decision-making will help organizations improve practice and results, and document value.

India 102

India NGO Network Exercise 102

Care2

SEPTEMBER 7, 2012

We all know that email (the original online social medium since 1979) is the main driver of value for multi-channel marketing for nonprofits. It takes months of list building, inspiring donors, cultivating them, testing, and analyzing metrics to make the absolute most of year-end opportunities. More knowledge. Less expense. ?High

NTC 51

NTC Minneapolis Facebook Audience 51

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

I always try to do an extensive participant survey prior to the workshop to uncover the knowledge in the room and used a “living case study” technique. Social media metrics for nonprofits. Next, participants did a self-assessment, using the maturity of practice model ( Crawl, Walk, Run, Fly ). It was fantastic.

Social Media 100

Social Media Effective Media Social 100

Connection Cafe

JULY 16, 2010

Developing Online Relationships with Supporters : The Internet is a fast and cost-effective communication channel to engage with your constituents. Key Metrics : There’s no use in running a campaign if you can’t figure out its level of success.

Guide 38

Guide Online Fundraising Jordan 38

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. What are your key metrics for success? Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? American Coaster Enthusiasts ???

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Metrics Cambodia 50

Tech Soup

APRIL 1, 2014

reviewing email and e-newsletter metrics. I attended one session on email marketing, which touched on some best practices for fundraising emails and letters of appeal, but also went into the many ways in which email marketing feeds into community engagement, donor engagement, and messaging consistency from email to website to other channels.

NTC 50

NTC Marketing Digital Strategy 50

Care2

APRIL 25, 2009

In this session, representatives from Causes (as in “on Facebook&# and “on MySpace&# ), Capital One and Network for Good will present channels for raising money and awareness other than your website. We'll examine what can and can't be quantified as well as various metrics and analytics tools.

Conference 28

Conference Technology Myspace Metrics 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here. August, 2008 Using Twitter and other channels, I raised $2,500 in 90 minutes at Gnomedex. One metric for me in measuring success, was I able to inspire other people to take action? (at

Analysis 87

Analysis Twitter Giving Lesson 87

Amy Sample Ward

DECEMBER 3, 2012

Here’s a case study of my own! As part of that role, I was in charge of our various social media channels, including Twitter, Facebook, and LinkedIn. Watching the metrics every week, though, it was clear we weren’t looking just for traffic to the blog. To Link or Not to Link. Get your copy!

Measure 222

Measure Review Network Case Study 222

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

NTEN

JULY 6, 2011

In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. In our case, we have community members on WiserEarth.org, Twitter, Facebook and Linkedin. Be where your community is.

Voice 75

Voice Practice Community San Francisco 75

Nonprofits Source

JANUARY 23, 2023

They’ll help you develop a multichannel marketing strategy, ensuring your digital and offline marketing channels work together to achieve your objectives. Thanks to their certification, they have direct access to the Google Ad Grant team, dedicated support channels, program benchmarks, and opportunities to participate in beta tests.

Grant 52

Grant Google Management Guide 52

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28