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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

While the increased productivity you can achieve with generative AI may be measured in return on investment (ROI), the larger impact is seen in the day-to-day lives of marketers and content creators who can focus on activities that deepen campaign engagement. How can I learn more and get started? Of course, if you’re at NTC, join our session!

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The Building Blocks of a Digital Advocacy Campaign, Part 2

Media Cause

That’s why we started this series—the building blocks of a digital advocacy campaign—so you can be successful in your digital advocacy efforts. Use advocacy campaigns sincerely and with an eye toward impact. Advocacy campaigns should highlight just how important your supporters are to your organization and your movement.

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What you need to do NOW to make sure your digital ads program is ready for election season

M+R

Additionally, for placements like online video, streaming services, and Connected TV, we expect that the long-running trend of more and more folks cutting the cord will continue to make this kind of inventory much more competitive. Our partner, Viant, predicts that 67% of broadcast TV dollars will be going to digital video this year.

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Thursday Thoughts: engaging advocates all year round

EveryAction

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals.

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How to take your association’s online advocacy efforts to next level

Nimble AMS

Member advocates are the backbone of your campaigns and the heart of your advocacy program. Some examples of social media assets can include images, videos, photos, hashtags, and thought leadership topic ideas. Highlight any upcoming policies your advocates are working on.

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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. This has led to situations where BIPOC and/or LGBTQ+ users are disproportionately affected by policies meant to address “bad” behaviors.

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It’s 2013: Where’s your nonprofit’s social media policy?

ASU Lodestar Center

Having a social media policy in place will help you answer these questions, and inform you or your social media manager on what to do in similar situations. What’s in a social media policy? Photo & video etiquette: In this section, we made decisions on whether to tag employees, volunteers, clients, etc.