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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them. more on that below.

Adwords 52
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Google Ad Grant Responsive Search Ads Update

Whole Whale

If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits , then you know how impactful this resource can be for nonprofits. Instead, advertisers will need to create Google’s new default search ad – a responsive search ad. What’s changing?

Search 59
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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

Advocacy 130
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. This information can help inform their own ad campaigns and identify opportunities for differentiation.

Library 104
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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.

Advocacy 199
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Preparing Your Association for AI

Association Analytics

Within just a few months, most associations had publicly posted recommendations and tips, provided amnesty for dues, created policies and procedures, and/or jumped to virtual tools to continue providing events. For instance, your association might consider creating advocacy campaigns and scheduling lobby days.

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7 tips for preparing your nonprofit for a move to new software

EveryAction

Update your database policies. Update your database policies based on your new software platform (your new vendor or implementation partner should be able to provide some guidance here,) and set aside time for initial and ongoing training. Schedule a training session with them to go over policies and procedures.

Software 226