The Modern Nonprofit

FEBRUARY 22, 2022

Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! According to many reports , email marketing is the best channel for return on investment. Instead, social media has been acting as a complement to email campaigns. Make your emails mobile-friendly.

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Newsletter Social Media Storytelling Mail 105

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns.

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Calendar Social Media Content Media 277

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Retention Communication Donor Strategy 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

Humberto Kam from the Monterrey Bay Aquarium and Cindy Johanson from Edutopia shared some case studies about storytelling and what inspires people to share your organization’s content. ” Tips via @humbertokam : pre-package stories, let talent speak for itself, optimize for the channel and be authentic. .”

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Case Study Social Media Studies Conference 99

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Personalize these email campaigns to make donors feel appreciated and connected to your cause. Tell the story of those impacted by your organization.

Marketing 52

Marketing Tips Influence Nonprofit 52

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Fundraising.

Social Media 52

Social Media Media Guide Social 52

The Storytelling Non-profit

JUNE 5, 2022

We can either write a letter to an individual donor, to a foundation or a corporate founder and the style of writing, the tone of voice varies. And to also let them know that they’re key actors in a campaign that will make a positive impact in the world. As a non-profit organization, we communicate with different type of audiences.

Fundraising 67

Fundraising Advice Conversation Profit 67

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Those insights should drive messaging and campaigns. A relatable human voice connects. Helping real people should be the star. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Achieve

MARCH 1, 2024

A few topics you might consider for your nonprofit podcast include: Nonprofit news Marketing tips Volunteer management Donor stewardship Corporate partnerships Donor-advised funds Grant preparation Capital campaigns Nonprofit sustainability On top of the podcast topic, you should also decide on its format. Stay hydrated. Promote your podcast.

Podcast 52

Podcast Create Guide Audio 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

Over the years, we’ve observed over 50,000 campaigns and have seen how behaviors are changing, with more people than ever before donating to worthwhile causes because their friends and family are asking them to. All of us have access to our own communication channels (social media platforms, email, recommendation sites, etc.)

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Share Fundraising San Francisco Storytelling 126

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

One of the most powerful ways in which they’ve done this is by building an online platform that allows people to create fundraising campaigns linked to personal events, such as marathons, holidays or birthdays. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image.

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Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The challenges: Explosion of online media channels. Some points and examples we shared in response to questions: Fundraisers need to be experts in transmedia storytelling techniques and exploring new possibilities for sharing stories. The campaign provides advice on how to self-examine and help detect signs and symptoms.

Learning 86

Learning Donor Online Fundraising 86

Achieve

JULY 2, 2019

Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? charitywater.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2016

The visual nature makes it a perfect channel for executive directors to engage with their stakeholders. But to be effective, nonprofit leaders also must excel at using their personal brands and voices in service of their organizations’ missions and strategies on Instagram and other social media channels. What to Post?

Personal 50

Personal Create Photography Museum 50

Nonprofit Tech for Good

JANUARY 14, 2013

While we are on the subject of money, your going to need some to improve your social media campaigns in 2013. Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Blogger and LinkedIn both launched in 2003. Reading books does that.

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Social Media Management Media Social 237

Connection Cafe

FEBRUARY 25, 2020

Information Sharing and Storytelling. Try these suggestions to connect with your HR colleagues: Provide recruitment messages with impact data and storytelling. Communications colleagues can help you develop the right messaging and select the most effective communication channels to get heard. Increase Employee Giving.

Program 28

Program Giving Companies Storytelling 28

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Nonprofit Tech for Good

NOVEMBER 13, 2015

We [ myself , @MeganSoffe r , and @PIRDave from OnGood ] streamed an interview and a short 20-minute session, but with creativity and time for planning, Periscope streaming as a storytelling tool is untapped and a future fundraising success story yet to be told. Create a hashtag for your stream campaigns.

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Report Stream Interview Social Media 100

The Modern Nonprofit

APRIL 25, 2023

Estimated Reading Time: 4 minutes Power Up Your Content: Mastering the Art of Compelling Storytelling Discover the secrets of storytelling that make your nonprofit stand out! Introduction Storytelling is an essential part of any nonprofit fundraising campaign. Use Visuals : Visuals are a powerful tool in storytelling.

Storytelling 52

Storytelling Arts Content Captivate 52

Connection Cafe

DECEMBER 13, 2013

Not only does valuable and unique content increase the visibility of your organization and its mission, but (if done right) it encourages engagement among your supporters and echoes in a familiar voice the emotional core of your organization’s purpose. In 2012, we struggled to find a way to keep the campaign fresh and exciting.

Content 38

Content Marketing Organization Tips 38

Tech Soup

OCTOBER 12, 2011

Some of the areas we will cover include: How to partner for a large campaign across multiple teams or offices. Ken Homer is the founding partner of Collaborative Conversations - Include More Voices, Make Better Choices , a consultancy offering numerous approaches to bring people together in ways that are both productive and fulfilling.

Collaboration 68

Collaboration Online Michigan Literacy 68

Nonprofits Source

MAY 8, 2024

By tapping into the power of storytelling, you can connect with your audience emotionally, thereby motivating action and support. We’ll provide five tips on how you can utilize storytelling to level up your nonprofit’s marketing materials and make a lasting impression. Let’s jump in. Consider the following donor data points: Age.

Storytelling 52

Storytelling Marketing Create Tips 52

Everyaction

AUGUST 6, 2018

He has worked for a diverse slate of progressive campaigns and organizations, including Hillary for America, United We Dream, the Latino Victory Fund, and 350.org. What makes a great storyteller? A great storyteller is someone who can relate to those experiences, right? How did you get your start in digital organizing?

Storytelling 44

Storytelling North Carolina Digital India 44

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Email is a critical channel. Moderator: Amy Sample Ward, NetSquared.

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Tools Tech Map Case Study 100

NonProfit Hub

APRIL 8, 2014

When the campaign “tilts” (reaches the goal) then everybody’s cards are charged and you’ll get the funds. And there are 87 social media channels that you can hook up to IFTTT. How it works for nonprofits: This helps you be a voice for whatever cause you’re advocating. Nonprofits pay a 2.5% If Instagram, then Dropbox.

NPO 57

NPO Social Media Site Social 57

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Organizational Versus Personal Voice on A Blog. Effective ROI StoryTelling Techniques. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. How To Share the Social Media Workload in Your Organization. Twitter on Paper Icebreaker. Nonprofit Blogging Policies. The Kids in Cambodia Say Thank You.

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ROI Widget Metrics Cambodia 50

Qgiv

AUGUST 27, 2021

Up your storytelling game. See how Qgiv can help you with your fundraising campaign! When you use your donor data strategically, you can set attainable goals, identify new donor pools, choose effective communication channels, and personalize your appeals. Don’t forget about direct mail! Use social media. Look for grants.

Donation 52

Donation Tips Donor Sponsor 52

Care2

MAY 15, 2009

In just 50 minutes Laura Quinn of Idealware , Natalie Foster of the DNC and Rebecca Moore of Google Earth Outreach talked about a ton of great tools to ramp up nonprofits online campaigns ranging from Wikis to Google Earth and Twittter. Email is a critical channel. Idealware.org has reviews of many of these tools as well.

Social Media 34

Social Media Tools Online Advocacy 34

Achieve

JULY 23, 2017

“Year-end campaign? The most successful fundraising campaigns start with robust, clean and accurate data, and a history of donor stewardship. Updating contact info gives you an opportunity to touch base with past donors prior to your year-end campaign. What audiences use which channels to stay connected with your work?

Campaign 52

Campaign Channel Mail Contact 52

Bloomerang

JUNE 20, 2023

Online fundraising technology allows your nonprofit to better understand which marketing campaigns effectively drive donations and where there’s room for improvement. Then, determine how you’ll reach your goals, such as by hosting a peer-to-peer campaign before your annual event or by adding donation pages to your website. Direct mail.

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Ideas Guide Online Fundraising 96

Media Cause

MAY 23, 2022

Here are some examples of projects where we used illustration to create these feelings: For the American Kennel Club , I illustrated playful ad creative to match their brand voice. Through testing, we’ve found that illustration is the most reshared creative on some of our client’s social channels. Maggie Rakovic 2021).

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Photography Chart Photo Project 52

Bloomerang

JULY 20, 2023

How to start fundraising online 20 effective and simple online fundraising ideas 8 top online fundraising platforms for nonprofits Tips for a successful online fundraising campaign Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 79

Ideas Online Fundraising Tips 79

Bloomerang

SEPTEMBER 12, 2021

Just feared that we would put an ask out there, we’d put campaigns out there and just get rejected. The last story I’ll tell you is one of our partners and friends over at Mercy House, they had an end-of-year campaign where they raised $17,000 without us and didn’t work with us. So $17,000 campaign to almost $170,000.

Results 81

Results Video Donation Fundraising 81

Qgiv

MAY 23, 2022

Posting links to your donation forms and promoting your fundraisers on social media can help you run successful fundraising campaigns and reach a wide audience of supporters. Consider who your donors and supporters are and then use that information to determine what they want to see from your social media channels.

Social Media 52

Social Media Practice Media Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2011

I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. Many nonprofits are more used to thinking of content as a single campaign. View on Amazon. Bust Your Content Silos.

Content 109

Content Create Case Study Social 109

Connection Cafe

AUGUST 21, 2017

Fast forward several years— more nonprofits are now using digital channels to engage with donors, but there is still resistance (or maybe it’s a lack of understanding) to incorporating and building a major gifts strategy online. Once you have the answer, create special opportunities like: DIY fundraising campaigns. Guest Blogging.

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Gift Digital Online Pledge 27