Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” So, I’ve been practicing by creating visual notes.

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The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Best practices of what makes for an effective email continue to evolve.

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Care2

FEBRUARY 26, 2013

Readers of Care2's Frogloop blog love that our blogger in chief, Allyson Kapin always has her fingers on the pulse of the most current news, research, and best practices in nonprofit technology, online advocacy, fundraising, and social media. It's about how to plan a mutlichannel fundraising campaign. Establish Fundraising Goals.

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NetWits

DECEMBER 1, 2010

For the past 30 days I have been participating in Movember : a worldwide team fundraising campaign to fight men’s cancer. If you check out my page , you can see that the entire campaign was run online. Part of the reason my email campaign was successful was because I had carefully selected my list of recipients.

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Online Learning Fundraising Tips 201

Bloomerang

APRIL 11, 2023

What channel do they spend the most time on? What are they looking at on those channels? Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. Create a unique event hashtag. Recruit event volunteers.

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Connection Cafe

AUGUST 16, 2017

Whether it’s associated with a large event — like a walk-a-thon, or it’s year-round — like a tribute campaign, peer-to-peer (p2p) fundraising is a powerful tool for fundraisers. But, running a peer-to-peer fundraising campaign can be challenging, involving a great deal of time and logistics. Use prominent calls to action.

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NetWits

MAY 19, 2011

Plan targeted communications to each audience with specific messaging that will best engage them in your campaign because of who they are and your relationship with them. Utilize discussions boards, polls, blogs, surveys and social media to actively engage participants throughout the fundraising campaign. 4) Activate. 5) Acknowledge.

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CauseVox

DECEMBER 21, 2021

Or else it’s time to look blankly at the page while you try to plan your year-end fundraising email campaign because you’re not sure how many emails is too many or what your emails should include. These emails should coincide with your wider, multi-channel year-end campaign promotion timeline. Deep breaths. Let’s dive in!

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email Examples Raise Fundraising 76

Cloud 4 Good

FEBRUARY 15, 2022

With this information in mind, we can help you envision just how Marketing Cloud can bring your constituent data together and automate your cross-channel communications to the right person at the right time – meeting them exactly where they are at in the constituent lifecycle. Engagement. One-Time to Sustainer Journey.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d love to see a survey of nonprofit measurement practice that quantifies this. It is a look at measurement and learning practices when social media is in the mix. Does not know where to start.

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sgEngage

APRIL 19, 2023

These include the following practices: Understand typical workplace giving programs. To get started, consider this sample workplace giving plan; then, build out each phase to craft a clear roadmap for success that fits your organization’s efforts. Establish actionable goals and craft a plan to achieve them.

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Build Giving Strategy Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. Charity:Water used it for its Rwanda Campaign. The positive is you can lock people ahead of a campaign and be sure they will tweet.

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Social Media Integration Tools Tips 126

Neon CRM

NOVEMBER 14, 2023

In this article, we’ll cover the 9 basic steps of setting up a recurring donation program, from finding a platform and setting up your payment gateway to creating your donation page and launching your campaign. Make a sample recurring donation—or several—to ensure the transaction and email confirmations work as expected. Did it work?

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Amy Sample Ward

SEPTEMBER 14, 2010

Most commonly, communities form around an issue, a cause, or even a campaign on many different types of social media, and stretch across platforms. In this session, we will explore the meaning of community across channels and how to choose and manage the strategic direction of multi-channel community building.

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Bloomerang

JULY 5, 2021

Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels. Make branded donation landing forms that match whatever campaign appeal the donor received; they need reassurance they’re in the right place. These can be tailored to particular campaigns.

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ASU Lodestar Center

APRIL 15, 2020

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. With merely a click of a mouse or tap on a phone, individuals can quickly learn about and donate to nonprofit organizations.

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Get Fully Funded

OCTOBER 23, 2022

Look, Giving Tuesday requires planning, like any other fundraising campaign. Giving Tuesday Made Simple Over the past few years, I’ve helped dozens of small nonprofits create successful Giving Tuesday campaigns that raise money for everything from scholarships to Girl Scout camp to new stables for rescued horses.

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CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. This session will be brains on and hands on and cover the best practices of content curation for nonprofit.

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Forum One

JUNE 10, 2021

Here are some examples to get the ball rolling: Increase overall online giving by 1% over the next six months Raise $75,000 online towards a capital campaign by the end of the fiscal year Get 50 new donors to make a gift online within four months Increase the percentage of online givers who give monthly by 5% over the next two years.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. How can a non-profit today use mobile technology, social and web in a way that increases participation, ensures success and provides easier management campaign and their resulting data points. What are the best practices? Ace: Do One Thing.

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Mobile Conference Resource Social 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2010

HP is giving away laptop and printer bundles as part of its HP’s Create Change program which is an example of " embedded giving." That's a buzz word coined by Lucy Bernholz to describe the common practice of building a philanthropic gift into another, unrelated, financial transaction. Amy Sample Ward. Fine Blog . Here's my contest.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

You could pick any channel, social or otherwise to set up an a/b test hypothesis. Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing. Here’s some best practices for sharing results. Don’t Over Test: Keep it simple and don’t over do it.

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Tech Soup

APRIL 4, 2017

This is just a sample of the secrets MacLaughlin revealed during his NTC session. Check out his book for more examples and practical tips. For the last 10 years, email has continued to generate the highest return on investment for fundraising — more than any other fundraising channel. More Secrets. Consistency. Engagement.

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NTEN

SEPTEMBER 23, 2013

This latest Member Round Up features lots of goodies, from tips on social media and email campaigns, to new research on impact investing and Idealist''s funny obsession drawing a famous actor. Have a funny cultural practice at your office? Register now! Register now! Check out their work at [link]. Download the report.

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Care2

SEPTEMBER 28, 2013

If you’re going to the BBCON 2013 Conference starting September 29 th , you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails. Channeling Joan Rivers and E!’s

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Advocacy Storytelling Social Media United States 58

NTEN

MAY 28, 2013

Also coming up soon is the NYC Workshop & Happy Hour: Crafting the Arc of Powerhouse Campaigns , which features a line-up of NTEN member experts including strategist, Nancy Schwartz ; Maureen Wallbeoff of Firefly Partners , and Bryan Casler of Salsa Labs. Register now to get your ticket! Those New Yorkers really seem to get all the luck!

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Donation Data New York City New York 57

ASU Lodestar Center

SEPTEMBER 11, 2013

Every nonprofit’s policy is going to be different, because every nonprofit has different needs, different audiences, different missions, and different campaign goals. Our Center decided to strive for a professional image on all of our social media channels, but your nonprofit may be different and may want to have a more laid-back approach.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2009

I'm An Embedded Free Agent Fundraiser My most recent social media fundraising experiment was a birthday campaign that raised $6225 from 161 donors using Facebook Causes Birthday application to benefit the non profit organization, The Sharing Foundation. They did and I was ready. . I think it works.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

It’s an important but often-overlooked practice for any organization. This is an excellent way to test possible messaging around a campaign as well. You can’t use this tactic in China, for example, where Facebook (and Twitter, among other social media channels) is blocked. Survey Your Tribe.

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Connection Cafe

FEBRUARY 15, 2019

In my experience, I have found that outstanding healthcare CEOs see their jobs as providing the best places to practice medicine. For example, distribute the notes on Doctor’s Day and run the campaign for several months with a one to two- day promotion each month for special recognitions, treats, events, etc. Recruit Your Champions!

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Connection Cafe

APRIL 5, 2013

Peer to peer fundraising events like runs, walks and rides have become a staple for nonprofit fundraisers, and often bring in more revenue than any other fundraising campaign throughout the year. What are you doing to ensure your fundraisers have the tools they need to be multi-channel in their outreach efforts?

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Measure Fundraising Benchmark Stats 40

Care2

SEPTEMBER 7, 2012

They will also share secrets, tips and best practices on how to find, keep and love these valuable donors. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work.

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NTC Minneapolis Facebook Audience 51

Tech Soup

MAY 19, 2014

You can also watch it on our YouTube channel. Strategy basics like tips for building a mobile website, developing apps, text-to-donate campaigns, social media integration, and analyzing and optimizing your mobile campaigns. Find the free audio recording and presentation of the event here. Everyone Is Using Mobile.

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Mobile Impact Social Media Beginner 68

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Moderator: Amy Sample Ward, NetSquared. Email is a critical channel.

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Tools Tech Map Case Study 100

Amy Sample Ward

OCTOBER 27, 2011

We created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Nor is it a conversation relegated to a niche contingent of experts and gurus.

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Amy Sample Ward

FEBRUARY 11, 2010

" 5 Real Challenges For Non-Profit Texting Campaigns – "Given the many aspects of texting, from technology to communications, non-profits need to consider SMS with their eyes wide open. Causes may even want to consider alternative mobile channels for communications and fundraising.

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