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The Busy Fundraisers Guide to Picking a Nonprofit Email Provider

Bloomerang

How easy is it to see and run reports? . Can you easily add tags to contacts to document their acquisition source or engagement data? If you are new to tagging think back to our office fridge example with canned drinks. A tag is like someone putting a label with their name on it or a sticker (i.e., Segmentation.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. You can find these reports under Reports > Acquisition: But unfortunately, Google can’t always tell where traffic has come from and needs us to add extra information to our links to tell it; this extra information is called a UTM.

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Are You Done With Digital Transformation?

.orgSource

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. It wasn’t going to happen without purchasing those big-ticket items.

Digital 221
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How to generate advocacy calls from your supporters to elected officials

EveryAction

It’s also important to remember that elected officials aren’t the only decision-makers who may need to hear from your supporters—other targets could include appointees, like your local city manager or police chief, or entities like brands or businesses. For state-level work, you’ll want to focus on voters within a target’s district.

Advocacy 158
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Donor Tracking vs. Business Intelligence

Robert Weiner

The Nonprofit Times recently published an article called Is It Donor Management Software Or Business Intelligence. It discusses what Laura Quinn calls the "movement from merely tracking data to an emphasis on using it strategically to make business decisions." Tags: Advancement Services Donor Databases Fundraising.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Customizable Reports: While GA4 doesn’t have as many pre-built reports as GA3 did, it does let you build reports and customize them to your specific needs. You can also use the Explorations feature to dig deeper into your reports to learn more about your donors’ behavior. You’ve Switched to GA4 — Now What?

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Dreamforce day 1 report

Judi Sohn

It started out strong with a rally cry for cloud computing, lots of back patting about how awesome the Salesforce.com platform is, and some nice product announcements that earned applause: Salesforce Content will be included in the basic apps (it’s currently at extra cost), much improved report GUI, and a peek at the new user interface.

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