Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . So, how do we monetize this?

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Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

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Digital Question Mentoring Michigan 116

sgEngage

MAY 12, 2023

This data can also help guide the follow-up and stewardship processes, as you can quickly sort bidders by total contributions or other engagement metrics. Digital Marketing Platforms Like your database, this is another virtual auction tool that you likely already have at your disposal.

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Virtual Build Stream Software 70

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Website conversions enable you to determine whether or not you are succeeding in your digital marketing campaign.

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Rate Conversation Websites Metrics 246

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

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Metrics Gift Track Tech 52

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Doing so will help drive a high ROI for your small business.

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Association Analytics

JUNE 21, 2023

Solution : One way to combat this challenge is to build out a central repository using a modern ecosystem. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics!

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Associations Challenge Data Taxonomy 319

Forum One

MAY 28, 2024

The Vega Awards acknowledge those who create and continually expand the digital universe. Organized by the International Awards Association (IAA) , the awards recognize and honor the outstanding performance, talent, and effort of the best digital and creative professionals worldwide. Congressional Districts.

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M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising.

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Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

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Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. In the world of digital marketing, action begets action, making recent activists excellent prospects for a potential donation. Direct fundraising asks are part of a well-rounded digital calendar. Yes, those people are us). Going forward.

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Care2

MARCH 23, 2022

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements. In addition to workshops, the Digital Strategy Summit will also feature lively and insightful panel discussions.

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Forum One

MARCH 18, 2021

So, it makes sense that something as all-encompassing as digital transformation feels herculean. For many organizations, digital transformation is still nothing more than a buzzword. So, how do we get our colleagues to see the importance of updating the way they work and buy into a digital transformation strategy?

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Digital Demonstration Colorado Leadership 88

NTEN

APRIL 5, 2013

Jacobwith Flickr: jenny8lee When it comes to building community and increasing brand awareness, some organizations hire communications, marketing, and engagement staff to handle these activities. And that makes sense -- someone needs to be charged with keeping a close eye on the organization’s community growth. So where to begin?

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Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online.

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Digital Marketing Guide Chapter 111

Qgiv

APRIL 22, 2024

Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change. Digital marketing Nowadays, people are becoming more and more focused on digital media.

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Marketing Guide Nonprofit Channel 52

.orgSource

APRIL 25, 2023

People Architecture inspires and builds innovative HR business solutions one client at a time. I frequently encounter similar situations on digital transformation projects. Relationship building continues to be important. On a recent Association 4.0 This is a unique time for the association community. So, spread a wide network.”

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Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

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Digital Marketing Online Fundraising 52

Whole Whale

MARCH 15, 2023

Email marketing can be used to promote an organization’s mission or services, or it can be used to build relationships with subscribers, donors, and prospects. Marketing funnels help to give context and relative value to metrics that build on each other to work toward achieving a goal.

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email Difference Marketing Retention 75

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals.

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Advocacy Local Poll Audience 143

.orgSource

MARCH 6, 2023

From the beginning of her tenure at ENA, Nancy has made building a positive culture a priority. This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Working on culture isn’t a finite activity.

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Associations Leadership Question Wisconsin 221

Nonprofits Source

FEBRUARY 22, 2024

Keep that in mind as well as you continue to build your site. After determining your goal and audience, begin building out your website with content that supports your goal. Building your WordPress site is a time-intensive process. Keep an eye on the following metrics for your site: Web traffic. Traffic sources.

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Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Otherwise, focus on building a following for your primary LinkedIn Page and do not create Showcase Pages. Related Webinar: Social Media Best Practices for Nonprofits.

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Care2

DECEMBER 17, 2014

Each organization has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. Care2 has partnered with hjc and NTEN to get your input to create the 2015 Digital Strategy Outlook Survey, which will be released in January.

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Digital Strategy Camera Metrics 59

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

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Statistics Fundraising Metrics Mail 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Digital technologies are connecting residents in neighborhoods, catalyzing community discussions, changing the way governments and citizens interact, and making government more transparent. Hone in on your true scope of influence.

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Metrics Method Tech Government 50

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline. That’s not the shocking part.

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Fundraising Test Advocacy Metrics 52

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . According to Salesforce Customer Success Metrics , organizations that adopt Marketing Cloud report a 27% decrease in costs to acquire new constituents. Service Cloud.

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Associations Professional Organization Massachusetts 121

sgEngage

SEPTEMBER 11, 2023

If you’re looking for a new way to raise funds, engage donors, and build connections, look no further than a charity golf tournament. Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach.

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The MatrixFiles

FEBRUARY 23, 2024

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

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Associations Industry Government Education 130

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Social media is just one of several channels that you should be using to connect with constituents, build community, and mobilize people to work toward your goals. Why is Social Media Data Important?

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Metrics Social Media Media Social 77

Nonprofit Tech for Good

MARCH 3, 2024

These new tools brought a digital approach to grant management, making processes much easier for nonprofits. Tracking and Analyzing Grant Performance Metrics Lastly, nonprofit grant management software lets you keep an eye on how well your grants are doing. It offers a secure and transparent way to track funds.

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M+R

JUNE 5, 2023

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads.

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Conservancy Influence Mail Headline 80

Get Fully Funded

MAY 9, 2024

If you retain a major for many years, you’ll need to cycle between steps three and four repeatedly to continue securing donations and building the relationship. By funding our new building, we’ll help twice as many people!”). Start with more intimate, one-on-one communications like emails or digital greeting cards.

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Gift Marketing Data Strategy 52

Forum One

OCTOBER 17, 2023

Examples of recent products we’ve collaborated on include: March of Dimes App for Caregivers As part of expanding the March of Dimes digital ecosystem, Compass by March of Dimes is a mobile application that provides supportive and valuable resources for post-partum and NICU families.

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Product Develop Impact Case Study 87

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Participation builds loyalty and community. What motivates instant digital engagement and gifts?

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Lesson Fundraising Digital Test 59

Achieve

MAY 24, 2024

Building up a robust contact list is easy when you have a strong multichannel marketing strategy. As you roll out these best practices, use your text-to-donate software to assess your performance by looking at metrics like conversion rate and percentage of returning donors.

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