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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this GivingTuesday , or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books. The hardest part of fundraising is making the ask.

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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. It’s important to showcase how what you do relates to what’s top of mind for folks. This is part three in a six-part series. Read part one and part two. .

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professionals

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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? By using data, case studies and a bit of basic psychology, you can gain valuable insight about your supporters that can lead to an improved fundraising strategy. It’s sort of the ultimate power, isn’t it?

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.

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4 Signs You Are A Burned Out Nonprofit Fundraiser

Beth's Blog: How Nonprofits Can Use Social Media

Given the harsh working environment for nonprofits , it is a perfect recipe for a whole bunch of burnt out nonprofit fundraising professionals and others. Every nonprofit fundraiser has to put up with some annoyances, but if you’re feeling like you’re at your wit’s end at the start of the day, you might be burning out.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

A nonprofit CEO reader writes: “My inbox and mailbox are flooded with fundraising appeals from causes using the words ‘terrifying,’ ‘alarming,’ ‘emergency.’ “Yes, Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals.

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Answer these 6 questions to frame your fundraising plan structure

Get Fully Funded

Drafting a fundraising plan can be intimidating, especially if it’s your first time and you have no fundraising plan structure. You see, a good fundraising plan isn’t something you knock out in an afternoon. Your answers will give your fundraising plan structure and allow you to move forward with this important task.

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