sgEngage

JULY 22, 2022

Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Instead of biting off more than you can chew, try starting with just one part of your website first: your blog!

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Tips Search Websites Nonprofit 92

Nonprofit Tech for Good

SEPTEMBER 17, 2023

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). For example, if you spent $50 on a keyword and one person donates to your nonprofit, the cost per conversion is $50. Pretty cool, huh?

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Media Cause

JULY 7, 2022

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

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Qgiv

SEPTEMBER 14, 2023

Not sure what to write for your nonprofit blog? Continue reading to learn how to determine what type of posts you should write, how long your post should be, how to edit your own work, strategies for getting past the dreaded writer’s block when writing your blog, and more. Find topics for your blog Make your blog work for you.

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Practice Tips Storytelling Nonprofit 52

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Strategy Tips Google Search 98

The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Do some searches on your site. news, blogs, annual meeting information, etc. And so and so forth.

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Websites Analytics Podcast Map 130

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. But those basics only set the foundation of your blog.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2020

In our report, Unlocking Generosity with Artificial Intelligence: The Future of Giving ( ai4giving ), Allison Fine and I identified examples of where the algorithms and data are used to provide recommendations for philanthropic investment – whether everyday donors, program officers, or major donors. Source: GiveDirectly Facebook Page.

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Association Analytics

FEBRUARY 20, 2024

In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. One example of thought leadership is this blog!

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Association Analytics

AUGUST 14, 2023

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. One great example of association’s rising to the occasion as thought leaders for their members is the COVID response.

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The MatrixFiles

DECEMBER 15, 2022

For example, a link that says Click here is not useful to screen readers; “Register now” or “Read our annual report” is more helpful. The icing on the cake: this practice is also great for search engine optimization. For example, FMI – The Food Industry Association’s 404 page says “Clean up on Aisle 4!”

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PDF Analytics Search Template 130

The MatrixFiles

AUGUST 24, 2023

Or do they begin when the customer starts with a Google search, clicks on a link in an email, or has a conversation with a friend about something that they might need? It started when they had a conversation with their boss, did a Google search, or visited the website. How findable is a specific product in our store on Google?

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Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. For example: 1.

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Candid

MAY 18, 2023

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. Through the Google Ad Grant program, qualifying nonprofits can receive up to $10,000 per month in free advertising spend on the Google Search Network.

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Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Example: utm_source=facebook. For example, I might have a medium of “cpc” for all my paid ads on Facebook and LinkedIn, standing for cost-per-click.

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Pamela Grow

MARCH 6, 2024

The author of Everybody Writes (2nd Edition): Your New and Improved Go-to Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business , not to mention a founder of MarketingProfs , Ann knows engaging writing.

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Resource Newsletter Case Study Nonprofit 98

Amy Sample Ward

AUGUST 2, 2010

blog posts asking for your feedback, each with a specific topic and options. blog posts and conversations. case studies or examples. search for tags or categories. search for titles or conferences. search for organization names or case study topics. Focus: What is the content you come here for most?

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Content Case Study Slides Search 156

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. If your nonprofit wants to get started or set up a presence it is “meh,” the first step is to check out what other nonprofits in your space are doing on Instagram and other inspiring examples. How to Use Instagram.

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Nimble AMS

DECEMBER 18, 2023

The road to implementing new technology can be a long one, but your organization can smoo th the way with business process mapping. Read our blog to learn everything you need to know about b usiness process mapping and prepare your association for implementation success. What is business process mapping?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt.

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Conservancy Contest Examples Congo 107

Candid

FEBRUARY 1, 2023

In the previous blog of this two-part series, we introduced our jillionaire friend, Bob, and his love of animals in his hometown to help illustrate what DAFs are all about. They’ll search Candid’s nonprofit profiles using search tools to help them identify and compare nonprofits based on their geography (e.g.,

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Media Cause

JANUARY 8, 2024

Keyword research is an important tool for both search engine optimization and paid media marketing services. In this blog post, we’ll explore three ways keyword research can benefit your nonprofit and help you achieve your mission more effectively. It can also help your nonprofit develop more targeted and successful campaigns.

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Research Difference Search Hunger 59

DNL OmniMedia

APRIL 26, 2024

For example, nonprofits with technical expertise or that work with technology consultants may create optimized online spaces for donors that make giving easy and teach supporters about their nonprofit through interactive content. A few examples of these are: Social media ads. Supporter fundraisers.

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Amy Sample Ward

APRIL 8, 2009

My newest post is up on the Stanford Social Innovation Review Opinion blog. Here’s an excerpt: The ability to search online has changed our lives. Because of search, it no longer matters how many pages there are on the Web, because search can find what you are looking for. What has it done? Enter Twitter.

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Nonprofit Tech for Good

NOVEMBER 19, 2022

For example, here’s how World Central Kitchen makes it easy for donors to make a stock gift: If your nonprofit does not have a stock gifting button, simply visit DonateStock and search for your nonprofit. Nonprofits can place their “Donate Stock” Easy Button in their Donation form(s) and on their “Ways to Give” page.

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Nimble AMS

DECEMBER 21, 2023

Follow the strategies outlined in our blog to empower your organization for a successful AMS implementation. Share your existing process documents Before you begin your AMS search , start by document ing all your vital organizational processes. Follow these five tips to get started: 1.

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Tips Associations Registration Software 120

Robert Weiner

NOVEMBER 21, 2011

Some of the lamest spam I see comes in the form of comments on my blog posts. Here's an example. In search of seeking for a short time for any good quality view involving this one point. Researching in Search engines I eventually have discovered this page.

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Spam Comment Sound Search 112

Cloud 4 Good

OCTOBER 6, 2021

Admins and Developers will be particularly interested in the many updates to Einstein Search, inline editing from reports now being generally released, and even more functionality added to Flow Builder. Einstein Search. With each new update, Salesforce is improving upon the Einstein Search functionality. Read on to learn more!

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Candid

FEBRUARY 14, 2024

So rather than using a search engine to find data or content and assembling it, you can have generative AI do some of that assembly work for you. For example, you will generate quite a different set of responses if you ask for information on “education” rather than “STEM education.” Be very clear and intentional with word choice.

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Forum One

MARCH 12, 2024

For example: I want you to act as an average college student in the Midwest. Generating variations on hashtags and keyword searches. Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible).

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Social Media Images Video Media 80

Allegiance Group

APRIL 15, 2024

For example, you might attract 150 new donors and retain 55% of your existing donors within a year. For example, the American Heart Association has dozens of pages and blog posts that align with the keywords that constituents may be searching for, like “healthy lifestyle” and “heart murmurs.”

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Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Social listening is when you search social media channels for mentions of your association, products, events, hashtags, or even your industry at large.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 9, 2008

When I was in Minnesota, one of the questions I got was about blogging and social networking policies. Now, I swear I remember seeing something from Easter Seals or another nonprofit on a listserv that mentioned either social networking policy or blogging policy. So, here's my plea for examples and pointers. Be Responsible.

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Social Network Policy Examples Network 74

Amy Sample Ward

OCTOBER 15, 2010

TapIt is a great example, though, of a successful approach: take a small action, the benefits are real and tangible, and soon your behavior has changed (and you have hopefully also encouraged others around you to do the same)! What is Blog Action Day? Learn more and participate in Blog Action Day today!

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Cloud 4 Good

NOVEMBER 21, 2021

Search Functionality. Searching in Trailhead is a bit different than searching in the Hub. If you are looking to search for something, let’s say ‘Higher Education’ for example, and you type it into the top search bar, you will find information from all of Trailhead, not just the Trailblazer Community.

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Community Search Profile Group 97

TechImpact

DECEMBER 16, 2013

Accepting donations, tracking volunteers , and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches. Google and other major search engines “crawl” through websites in order to determine what they are, and what they’re offering.

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Online Strategy Headline Search 268

Qgiv

NOVEMBER 2, 2023

Benefits of fundraising automation Examples of fundraising automation What is fundraising automation? With a matching gift integration, your donors can search for their employer to determine if they match donations made to nonprofits. Why is fundraising automation important?

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