Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. How often do I need to post content to keep fans engaged and attract new fans? Click to see larger image.

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Metrics Benchmark Facebook Experiment 97

NetWits

JULY 10, 2012

1) Stick to 3 Platforms - Blog / Facebook / Twitter. First off, your school should have a blog that’s the center of your social media strategy. Make your blog the place where you produce original content that’s tailored to your audience. Remember, great content is the key to successful social media.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. The same is true with video.

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Video Communication Strategy Stats 139

Qgiv

NOVEMBER 9, 2023

Share stats and information that people can easily understand. Here are a couple key metrics: Donations : Have your donations increased? Social media engagement: Are people interacting with your social media content? Tell your impact story. People are more likely to support organizations that they feel connected to.

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Strategy Tips Nonprofit Conservancy 110

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. Facebook Rolls Out New Metric: People Talking About. “People Talking About This” will be the new Facebook metric, both for page owners and Facebook users.

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Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Metrics Social Media Strategy RSS 81

Care2

APRIL 18, 2011

One of the big questions I often get asked by nonprofit campaigners is “how do I know if our blog and social media are succeeding and resonating with people?&# The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Great question. Postrank Analytics. Greasemonkey Script.

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Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Integrate your blog /web site content via Blog RSS Feed Reader. Stats, stats, stats …. Facebook Pages give you stats!! Stand up 2 Cancer. Awesome, I know.

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Facebook Stats Los Angeles Tips 97

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2008

Ironically, I read a post from a month ago by Stowe Boyd called " Beyond Blogs: The Conversation Has Moved Into Flow " where he stats that conversation is moving from blog comments thread which is slow and static to a more fast form of conversation - the flow in Twitter, Friendfeed, and other places.

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Comment Metrics Conversation Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e.

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Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. Too often I hear nonprofit communicators and techies bemoan the stats that their Executive Directors and boards want them to track – mostly follower counts and ‘Likes’. Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. There are specific metrics for specific platforms. PostRank Nonprofit Blogs Benchmarking. It’s curation of real-time learning.

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Measure Social Media Media Benchmark 101

See3

SEPTEMBER 24, 2007

Our friend Alia McKee from Sea Change Strategies wrote a blog post about nonprofits using video and gave some great examples. The latest nonprofit consultant/professional talking about video was Tom Belford from The Agitator blog. We worked with Alia when she was at Donordigital on videos with Amnesty International. minutes. *

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The morning had two segments, beginning with content and small group exercises on several themes from the Networked Nonprofit including culture change , transparency , and simplicity. Geoff Livingston did a great job at live blogging the first section in the morning. The Colorado Trust blog has notes here.). Some Reflections.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

We recently launched a new blog here at Blackbaud Internet Solutions. With that in mind I’d like to share 4 Keys to Building a Successful Web Site based on similar tactics we’ve deployed on this blog. Before we go too far, let me start by saying, “Content is King.” Focus on producing great content all the time.

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CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Craft a strong appeal by sourcing your content early. Engaging individual board members will help you to expand your potential reach by leveraging their personal and professional networks, and it could also provide you with some new content and stories.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

Chris Blow writes a blog called Unthinkingly. If you been following this thread, I was prompted to explore blog metrics in this post after reading what Avinash Kaushik had to day on the topic : The blog metrics he identified were: Raw Author Contribution (posts & words in post).

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Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. Funded the infrastructure, and less well on content. We need metrics!

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Defining Web Analytics by Neil Mason How To Use Web Analytics , Part 1 by James Maguire Top-Ten Web analytics blogs from Avinash Kaushik. All the metrics you collect, ask the So What?

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NetWits

DECEMBER 21, 2010

Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. You should become one so you can get new content delivered weekly.

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Metrics Social Media Track Profit 247

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? s linking to you -referring URLs in stats program -google rss alerts (can be set to daily, as it happens, etc.) ??? Media coverage - Tv, blogs, newspapers Was it worth it? google syntax to show you who???s Youtube UGC ???

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

I was particularly interested in examples using blogs, Twitter, Flickr, Youtube, and Facebook. More at TechCrunch and Technology in the Arts Blog. o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site. s Blog about? Artist Blogs.

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Media Cause

DECEMBER 6, 2023

Annual reports are, well, an annual topic of conversation (or contention) at most nonprofit organizations, and the majority of for-profit companies and corporations. We were inspired by a recent Candid.org blog post about their own annual report experience (we encourage you to check-out their perspective!)

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. Readership growth This means content consumption.

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Measure Tips Metrics Bookmarking 95

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. The Nonprofit’s Social Media Content Planner. Engagement Rate.

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Social Media Track Conversation Media 122

CauseVox

JUNE 1, 2021

In order to maximize a short attention span, it makes sense to marry visual and written content. 3) Content Marketing. Content marketing is an excellent strategy for cultivating and retaining donors. It uses content as a way to engage, educate, and fundraise. For the average person, it’s less than 8 seconds.

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Websites Fundraising Site Create 52

NTEN

DECEMBER 1, 2011

The most difficult part is creating good content, content your subscribers want to read. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win. And we took one step further to publish our newsletter stories on our blog (on our website).

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Nonprofits Source

MARCH 21, 2018

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. Nonprofits can teach us a lot about how best to use social media, whether to promote an ecommerce business, a blog or simply for personal use. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS.

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Connection Cafe

AUGUST 1, 2017

Building year-end content strategies. For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . The content is the same (it’s just written differently for the channel): 1. Building year-end content strategies. Coordinating and scheduling end of year plans.

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FAQ Giving Fundraising Campaign 49

Care2

MARCH 26, 2009

“Its reassuring that despite the economic downturn most of the metrics they looked at, including average gift size, were flat or up compared to 2007,” said Robert Weiner, who provides technology consulting to nonprofit organizations. While donors continued to donate money, the average gift was smaller.

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Convio Benchmark Studies Social Media 31

Care2

SEPTEMBER 10, 2007

Q: What advice do you have for nonprofits that are considering developing their own video content? Harness the creative power of user-generated content. Our rule of thumb on a professional video shoot, including editing, is approximately $1K for each minute of on demand finished content. These usually involve humor or satire.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement.

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