Charity Village
FEBRUARY 3, 2023
Good Works invites Canadian charities to participate in the 2023 Canadian Direct Mail Benchmarks survey to share direct mail metrics and trends. Requirements for Participation Your organization should have a direct mail program that has been ongoing for a minimum of 3 consecutive years (since 2020 or prior).
M+R
MARCH 11, 2024
Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. 3) Scout Quest… for Direct Mail??: P.S. Guess who will be releasing a Benchmarks study on April 24? Direct Mail Targeting!
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Allegiance Group
FEBRUARY 14, 2023
This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. These are the types of metrics you can share to help make the case for the much-needed investment in acquisition. Set your acquisition goals and budget.
M+R
FEBRUARY 26, 2024
Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. But it’s not what participants share that makes M+R’s co-op different. It’s what we don’t ask them to share: supporters’ privacy. and our annual Benchmarks study.
M+R
MARCH 5, 2024
Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. But it’s not what participants share that makes M+R’s co-op different. It’s what we don’t ask them to share: supporters’ privacy. and our annual Benchmarks study.
Nonprofit Tech for Good
JULY 21, 2019
11% via direct mail/post. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).
M+R
JUNE 10, 2021
From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?
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