Benchmark Contact Mail Share 
M+R
FEBRUARY 26, 2024
Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. But it’s not what participants share that makes M+R’s co-op different. It’s what we don’t ask them to share: supporters’ privacy. and our annual Benchmarks study.
M+R
MARCH 5, 2024
Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. But it’s not what participants share that makes M+R’s co-op different. It’s what we don’t ask them to share: supporters’ privacy. and our annual Benchmarks study.
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Nonprofit Tech for Good
JULY 21, 2019
11% via direct mail/post. 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). M+R Benchmarks Report ).
EveryAction
SEPTEMBER 2, 2022
Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Fundraising.
Neon CRM
NOVEMBER 17, 2023
We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Instead, focus on growth in follower count, clicks, and shares. method of keeping in contact with your members. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.
Forum One
MARCH 20, 2023
It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc. Enter the service blueprint!
Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.
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