Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.

Mail 52

Mail Donor Strategy Files 52

EveryAction

JULY 12, 2023

Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on. It’s easy to understand why brands use direct mail: in the nonprofit world, mail can be an especially powerful tool for educating your supporters.

Channel 224

Channel Work Fundraising Movie 224

NonProfit PRO

APRIL 12, 2023

The new report provides a look at nonprofit email benchmarks for both large and small organizations. With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.”

Evaluation 262

Evaluation email Report Campaign 262

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

NonProfit PRO

MAY 31, 2023

Cherian Koshy of Merit America and Tim Sarrantonio of Neon One join the NonProfit Voice to discuss email benchmarks for the nonprofit sector.

Voice 218

Voice email Benchmark Practice 218

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups. What do you want to get out of your year-end campaign?

Practice 244

Practice Fundraising Guide Channel 244

NTEN

MARCH 19, 2011

Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. That's just one of the fascinating drops of knowledge in the " 2011 eNonprofit Benchmarks Study ". Other highlights: Across the sector, e-mail open rates experienced a 12% decline year-over-year. Register now.

Benchmark 88

Benchmark Studies Report Mail 88

NonProfit PRO

MAY 31, 2023

Cherian Koshy of Merit America and Tim Sarrantonio of Neon One join the NonProfit Voice to discuss email benchmarks for the nonprofit sector.

Voice 130

Voice email Benchmark Practice 130

M+R

FEBRUARY 26, 2024

We’re ALSO going to reveal new details about how we’ll be expanding Scout Quest to cover direct mail data — as well as an all new way Scout Quest can be used to massively expand your advertising reach. ? and our annual Benchmarks study. Already participated in Scout Quest? Never heard of us before? All are welcome!

Data 91

Data United States Green Benchmark 91

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

Rate 122

Rate email Open Change 122

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

Practice 363

Practice Donation Paypal Badge 363

Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).

Stats 279

Stats Social Media NGO Media 279

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

M+R

MARCH 5, 2024

We’re ALSO going to reveal new details about how we’ll be expanding Scout Quest to cover direct mail data — as well as an all new way Scout Quest can be used to massively expand your advertising reach. ? and our annual Benchmarks study. Already participated in Scout Quest? Never heard of us before? All are welcome!

United States 76

United States Green Benchmark Registration 76

EveryAction

OCTOBER 26, 2022

M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. Two weeks later, you get their end-of-year appeal in the mail. TechJury has reported that SMS open rates average 98%.

Donor 216

Donor Giving Gift Photo 216

Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

email 104

email Marketing Test Mail 104

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel. Download Now!

Offline 219

Offline Donor Online Fundraising 219

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . . — Kevin Shulman for the Agitator-DonorVoice.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

Benchmark 56

Benchmark Measure America Blackbaud 56

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).

email 336

email Marketing Data Digital 336

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

Bloomerang

MARCH 27, 2024

Benchmarking and CRM Lack of solid recordkeeping and full use of its nonprofit CRM is at the very top of pain points I continue to observe in the nonprofit sector. The days should be long gone that a woman receives mail without her correct name, usually due to making assumptions based upon relationships.

Philanthropy 85

Philanthropy Strategy Fundraising Indiana 85

Neon CRM

NOVEMBER 17, 2023

With some marketing automation and your CRM data , you can address people by name, segment by interest, and create authentic communications that excite and delight. Send renewal reminders: Make sure you’re sending out renewal reminders via direct mail and email, so your members are less likely to miss important updates on their membership status.

Strategy 98

Strategy Measure Social Media Metrics 98

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

OCTOBER 27, 2019

There is no personal identifiable information (name, mailing address, email, etc.). Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.

Global 208

Global Trend South Africa Report 208

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. opening mails, visiting the website, starting to earn credits). At this stage, they typically engage in basic membership activities (e.g.,

Aggregator 169

Aggregator Associations Activities Active 169

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ". We at NTEN spend a lot of time comparing our numbers to the benchmarks as we try to figure out what works best.

Benchmark 64

Benchmark NTC Studies NTEN 64

sgEngage

FEBRUARY 4, 2022

With this information, they can build strong gift officer portfolios, ensure expensive marketing like direct mail is going to the best prospects, and increase response rates with segmented lists and personalized content. Examples of performance tools include performance analysis and benchmarking. .

Data 92

Data Houston Classes Analytics 92

Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). Did that annual appeal you send through the mail perform well?

Fundraising 132

Fundraising Charity Mail Nonprofit 132

TechImpact

MAY 12, 2014

Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). The number of mobile e-mail users is predicted to grow 28% in 2014 and 23% in 2015 – The Radicati Group “Email Statistics Report, 2013-2017?. Equinux (June 2013).

Statistics 168

Statistics Mobile Marketing India 168

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. The benchmark report indicates that donors comprise about 13% of the average house-file.

Benchmark 20

Benchmark Online Report Gift 20

Forum One

MARCH 20, 2023

It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc. Enter the service blueprint!

Denver 58

Denver Colorado Social Media Info 58

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” We see nonprofits around the world adding QR codes to their direct mail appeals or posters at onsite events to drive online giving.

Blackbaud 99

Blackbaud Articulate Gift Global 99