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Direct mail built the conservative movement. Can influencers beat it?

M+R

Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Looking for benchmarks?

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. In addition to general business practices, your nonprofit must also be able to accurately track the effects any increases or decreases in fundraising expenses might have on the overall financial picture. .

ROI 344
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3 Grassroots advocacy milestones to meet this month

EveryAction

Meeting these three milestones before the end of the month will get your grassroots team back on track just in time to launch your 2023 campaigns. Report #1: took one to three actions in the past six months. Report #2: took four or more actions in the past six months. Rest assured: it’s not too late to catch up!

Advocacy 198
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4 Easy ways to recruit for your virtual lobby day

EveryAction

Mobile messaging is a growing channel for nonprofit communications— M+R’s Benchmarks for the year 2022 found that nonprofits sent an average of 21 text messages per subscriber per year, which was a 28% increase in volume from 2021. Petitions Looking for an easy way to get people in the door for advocacy work?

Virtual 163
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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 73
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Nonprofits Value a Facebook Like at $214.81

NetWits

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

Facebook 241
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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. Influencers.