EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Neon CRM

JANUARY 25, 2024

Did you put together an industry-related research report? Industry experts, organization staff, subject matter experts, and members themselves are all wonderful candidates for newsletter interviews. Share Direct Links Social media, direct mail, and campaign emails aren’t the places to share many links.

Newsletter 52

Newsletter Content Ideas Tips 52

NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Download Now! However, they also take more work to retain.

Offline 209

Offline Donor Online Giving 209

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Direct Mail marketers have already known this for years, as do some of the larger nonprofits with massive email lists and sophisticated multi-channel fundraising programs.

email 77

email Fundraising Rate ROI 77

Connection Cafe

OCTOBER 12, 2017

The clear majority of giving is made through one of three methods: direct mail, online and special events. Benchmarking Major Gifts. Released in September, the 2017 Major Gifts Fundraising Benchmark Study (MGFBS), asked more than 600 organizations in the U.S. No matter the reason, we’re generous! .

Gift 35

Gift Strategy Benchmark Arts 35

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%?

Rate 61

Rate Open Benchmark Mail 61

NetWits

NOVEMBER 14, 2010

Blackbaud has just released the 2010 State of the Not-for-Profit Industry Survey results for the Asia Pacific. The top driver of online donations to email to current donors, followed by direct mail promotion of online giving.&#. Picture of feedback form. More specifically: Over 66% of organisations manage their website in house.

Asia 109

Asia Activities Active Activism 109

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Amy Sample Ward

JUNE 6, 2012

Yesterday in Washington, DC, Target's senior fundraising analyst Paige Grainger gave a terrific "state of the nonprofit industry" talk, which summarized key findings from Target's latest, 2011 Index. Channels covered included online, direct mail, telemarketing and canvassing."

Web 117

Web San Francisco Bookmarking Search 117

Achieve

MAY 19, 2022

This could involve email, direct mail, video, social media, and more. meetings throughout the process, maintaining an overall planning calendar, and setting benchmarks to make sure everyone’s hitting their goals. Jeff Porter, Founder & CEO of Handbid, has spent 18 years in the nonprofit industry. productive. !) Jeff Porter.

Tips 59

Tips Organization Charity Software 59

NTEN

MAY 17, 2013

research and tools, and a list of creatures that walk a fine line between ugly and cute bring this week to a close--check out what your industrious community has been up to! See the submission timeline, sign up for the mailing list, or submit your cause film here. In the next state over, the 2013 Lights.

Research 70

Research Tools Tips Drupal 70

NetWits

NOVEMBER 11, 2010

in revenue from one mailing. Analyze your data to see if your emarketing efforts are inline with industry standards. Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like. Would you be happy with a return of.30

email 212

email Profit Registration Review 212

Connection Cafe

MAY 23, 2012

Mailing list signups. Finally, create a process to track your KPIs, starting with your initial benchmark and then focusing on any movements up and down over time. Some common examples are: Number of visitors. Visit frequency. Time spent on site. Page views per visitor. Percent of new visits and percent of repeat visits.

Benchmark 42

Benchmark Metrics Analytics Track 42

Connection Cafe

MAY 13, 2019

The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . That means there is a tremendous up-side and potential for growth yet within this industry and perhaps key area of focus in strategies for the upcoming year. .

Report 21

Report Strategy Giving Analysis 21

Connection Cafe

JUNE 8, 2017

ca or for any mailing addresses residing inCanada. Does your email contain a valid mailing address and either a telephone number, email address, or web address for your nonprofit? You stillhave a few weeks to ask them to provide express consent, which is the gold standard and doesn’t expire like implied consent does.

Spam 33

Spam Effective Law Canada 33

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs. The world has changed considerably this year.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Connection Cafe

AUGUST 13, 2014

Traditionally, a call to action has been to donate in response to a direct mailing or a phone call. For example, you can ask for something as simple as a mailing address or for the visitor to download a study about your mission. .  Information Request: Ask for your visitors’ information so you can stay in touch.

Action 44

Action Laptop Mail Pledge 44

Connection Cafe

AUGUST 16, 2017

If the sponsor also fundraised, create a top fundraisers certificate that you send to them by mail. . People love friendly competition, and industry benchmarks repeatedly show that team members raise more than individual fundraisers on average. You can easily do the same on Twitter, Instagram, etc. Build camaraderie.

Practice 33

Practice Fundraising Sponsor Registration 33

Care2

DECEMBER 5, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 28

Convio Studies Social Media Advocacy 28

Care2

MAY 9, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) May 9, 2008 | Kaya Matteo Thanks for sharing.

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) May 9, 2008 | Kaya Matteo Thanks for sharing.

Advocacy 28

Advocacy Social Media email Online 28

Care2

MAY 8, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Thanks for this post.

Social Media 41

Social Media Studies Facebook Raise 41

NonProfit Hub

MARCH 10, 2015

Check out NextAfter’s free tool that will generate a report of how your nonprofit stacks up against industry benchmarks in these three areas (traffic, conversion rate, average gift).”. Google Analytics gives you lots of metrics to watch — but there are only three that directly contribute to revenue.”.

Share 28

Share Tips Fundraising Test 28

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Direct mail and other offline fundraising sources are still the most effective ways to raise money – by a long shot! Are you searching for ways to raise more money?

Offline 279

Offline Results Fundraising Blackbaud 279

Care2

MARCH 27, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Advice Advocacy Media 31

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

JUNE 13, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Vlog 28

Vlog Video Social Media Resource 28

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. For example, older donors (65+) still respond well to direct mail offers. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

NTEN

OCTOBER 15, 2010

Many nonprofits treat their email program as simply a digital version of their postal mail efforts. A high enough spam complaint rate can get you completely blocked from email delivery systems such as Yahoo Mail or Hotmail -- which each account for about 15% of all email addresses. . What postal mail offers are responded to?

Mail 61

Mail Campaign Management Yahoo 61

Care2

MARCH 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Nice blog.

Social Media 38

Social Media Content Practice Web 38

TechImpact

MAY 14, 2014

We’re constantly berated with e-mails, text messages, alerts, updates, pings, calls and voice mails. 2014 Nonprofit Benchmarks Study – Originally published by M+R Benchmarks. 2013 Online Marketing Nonprofit Benchmark™ Study – Originally published by Blackbaud. Image courtesy of Fanpop.

Tech 134

Tech Report Blackbaud Benchmark 134

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) We promise you won’t leave hungry.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

JUNE 1, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) So I do know whereof I write.

Mail 47

Mail Social Media Online Advocacy 47

Tech Soup

FEBRUARY 14, 2012

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Direct mail and other offline fundraising sources are still the most effective ways to raise money – by a long shot! Data storage and hardware is cheap.

Offline 67

Offline Results Fundraising Time 67

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. i.e. Direct Mail. multichannel fundraising) like direct mail they tend to give much more over the course of time than their offline giving counterparts do – up to three times more in some cases.

Online 234

Online Fundraising Offline Mail 234

Beneblog: Technology Meets Society

JANUARY 5, 2016

Whether it’s Microsoft transforming the PC software industry, or Google or Facebook, it’s clear that the world is different because these companies exist. If cost benchmarking doesn’t make sense (as in the field of human rights), can we dramatically change the way people operate in a given area? The second innovation was crowdsourcing.

Change 100

Change eBook United States Conservancy 100

sgEngage

OCTOBER 27, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Key Insights from the 2010 Global State of the Nonprofit Industry Survey Posted by Steve MacLaughlin on October 27th, 2010 Blackbaud has conducted its North American State of the Nonprofit Industry Survey annually for six of the past seven years.

Global 48

Global Netherlands New Zealand Germany 48