sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

Whole Whale

NOVEMBER 10, 2021

It’s not hard to understand why there are over 5 million apps across Google Play and iOS App Store. But while it may seem tempting to toss your organization’s own time and money into that pool, what does it mean to build an app? Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ).

Mobile 96

Mobile Build Benchmark Rate 96

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! For instructions on how to do just that, click here.).

Metrics 55

Metrics Benchmark Rate Newsletter 55

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs.

email 100

email Spam Money Fundraising 100

Connection Cafe

JULY 18, 2011

This post is the fourth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. In its default state, Google Analytics tracks all activity on your website. That is a dynamic IP.

Analytics 48

Analytics Google Profile Metrics 48

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said… &#. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said… &#.

Measure 101

Measure Social Media Media Benchmark 101

Classy

JULY 28, 2021

By offering digital wallets like Apple Pay, Microsoft Pay, and Google Pay, as well as ACH or e-checks, nonprofits create an easy, familiar experience for their donors. If you get inspired to switch up fundraising to meet your year-end goals, take our free Benchmark Assessment. This was with nearly one-third fewer registrants.

Experiment 93

Experiment Donation Ideas Create 93

NTEN

APRIL 16, 2009

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Defensive Email Metrics.

Metrics 53

Metrics email Campaign Rate 53

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2011

If Zoos and Aquariums had a benchmarking process or what I starting to call “ bench learning &# where there is a dashboard of peer metrics to review and discuss with peers, they might discover a wealth of insights. He is using a Google Spreadsheet to collect the data, although it is possible to leverage APIs.

Social Media 94

Social Media Connecticut San Francisco Learning 94

M+R

FEBRUARY 4, 2021

Organizations sent an average of five emails around Giving Tuesday 2020 as well as in 2019, with email volume declining by 10%. . Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. Overall email volume remained basically flat.

Fundraising 98

Fundraising Gift Rate email 98

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

M+R

NOVEMBER 2, 2023

Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. Here’s the good news: your organization probably already meets most (or even all!) We’re going to tackle this together.

Yahoo 95

Yahoo Google email gMail 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Set Program Goals & Metrics. Europe and Latin America. Report Out.

Measure 50

Measure Impact Program San Francisco 50

Care2

SEPTEMBER 30, 2014

37% of organizations did not engage in any communications with new subscribers within the first 30 days. Welcome People Many organizations have a welcome series to introduce new donors to their email list. This is a great strategy that your organization should consider adapting. How welcoming!

Studies 78

Studies Online Fundraising Nonprofit 78

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

I went home and immediately included your blog on my Google Reader, but somehow only just now got to clicking on your FB page. of San Antonio, I’m organizing the very first meeting of MissRepresentation Social Action Reps in San Antonio to help champion for change locally in the way that media portrays women.

San Antonio 93

San Antonio Celebrate Facebook United States 93

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Johnson of the Advertising Research Foundation and Tara Hunt, author of the Whuffie Factor.

Blogher 107

Blogher ROI Slideshare Free 107

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Social Media 98

Social Media Media Tips Social 98

Connection Cafe

MAY 29, 2014

And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. For the last seven years, the Benchmark Report measured total and usable email housefile size.

email 40

email Files Broadcast Metrics 40

Care2

NOVEMBER 4, 2011

When your organization is going through major transition it’s important to keep your supporters in the loop and address their concerns. Google’s decision to close Reader’s sharing features to cajole people into using Google+ got me thinking about this. Change is hard. Technology in Transition.

Change 66

Change Yahoo Delicious Google 66

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. For each data point you will want to ask yourself “How does this affect my organization’s success?” Author: Alissa Ruehl.

Benchmark 42

Benchmark Metrics Analytics Track 42

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

18, and a Google Hangout with the Chronicle of Philanthropy at 1 p.m. Financial goals – the specific dollar amount, new dollars raised, or number of donors – are best developed by doing some benchmarking of similar community-wide or state-wide campaigns or other similar communities. ET Thursday Sept.

Hosting 94

Hosting Foundation Question Giving 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

People can find you via Google. Google) of Facebook. Share news, video, photos, stories and what ever else makes sense for your organization. According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. They are fully interacting.

Facebook 97

Facebook Stats Los Angeles Tips 97

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor?

Technique 44

Technique Analytics Google Test 44

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What steps should an organization take to audit their nonprofit website performance? So, it feels like “oh, this is what this organization is all about.

Design 35

Design Websites Practice Philadelphia 35

Care2

AUGUST 22, 2013

Everyone at your organization thinks the new website is fantastic. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Your board, donors, and activists love it too.

Online 71

Online Tips Calendar Test 71

Tech Soup

AUGUST 6, 2015

So you work at Nonprofit XYZ and increasingly you hear about other organizations' success in utilizing Google Analytics to increase impact. You spend a ton of time crafting a plan for the organization so that you can begin and gathering baseline numbers, while also setting up tracking systems. So, what next? So, what next?

Culture 36

Culture Data Create Case Study 36

Care2

JULY 11, 2011

Did you know that people are spending less time on websites then they did a year ago, according to a Google Analytics benchmark report released in early July. But with the right web design planning tips, your organization will be on it’s way to building a website that gives your audiences exactly what they need.

Design 76

Design Web Tips Survey 76

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. Maybe you haven’t quite narrowed down which metrics will be most important in the long run. A person could get lost in Google Analytics, or spend days tracking the trajectory of every link and tweet.

Measure 99

Measure Track Model Seattle 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

How did your organization apply it to social media measurement? While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Learn (about followers).

Measure 96

Measure Social Media Media Social 96

Nonprofits Source

MARCH 10, 2019

The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. Guess what? Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. Guess what? What Does This Mean For Your LinkedIn Marketing Strateg?

Linkedin 40

Linkedin Marketing Strategy Work 40

Connection Cafe

OCTOBER 25, 2016

1:30 PM – Google Analytics to Make Your Organization a Fundraising Powerhouse. Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention. Friday, Oct 28. It’s that big.

Podcast 20

Podcast Benchmark Blackbaud DC 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter is the Second Highest Referral After Google. Twitter Demographics.

ROI 50

ROI Widget Metrics Cambodia 50

NTEN

OCTOBER 6, 2011

While devotedly pouring over websites dedicated to votive candles and stationary, googling " decoupage ", and researching charities for our registry, I was stopped in my tracks by a striking banner ad. Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ].

Storytelling 73

Storytelling Yahoo Story Google 73