M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here!

Benchmark 97

Benchmark Data Map Help 97

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. It’s never too early to start planning for your nonprofit’s GivingTuesday and year-end fundraising efforts. What is mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. Use benchmarks to set your budget.

Digital 118

Digital Program Tips Nonprofit 118

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Digital engagement is now the norm for political and nonprofit communications.

Benchmark 81

Benchmark Digital Report Learning 81

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Advance the mission: Align all activities and supporter experiences back to the organization’s goals and mission, with a high return on investment. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board.

Slideshare 56

Slideshare Benchmark Share Fundraising 56

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

M+R

MARCH 11, 2024

So you can see which of your supporters respond in the mail — and could be worth sending mail to. P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. See you in the co-op!

Mail 73

Mail Results Benchmark United States 73

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission.

Metrics 74

Metrics Digital Strategy Rate 74

sgEngage

JUNE 25, 2021

However, in this age of “new normal,” or “hybrid” approaches, we now have the ability and complexity of having additional platforms on which we can and should engage and empower supporters digitally. However, the next step for digital engagement in the donation lifecycle is stewardship. Rooney, Ph.D. Stewardship.

Digital 65

Digital Donation Blackbaud Retention 65

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Nonprofits can use this information to benchmark their own ad performance and identify areas for improvement.

Library 104

Library Influence Demographics Nonprofit 104

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Practice 244

Practice Fundraising Guide Channel 244

EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. on the Mobilize platform for the 2022 cycle.

Virtual 163

Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

APRIL 2, 2018

Published by the Worldwide Initiatives for Grantmaker Support (WINGS). 2018 Digital Outlook Report :: Download. 2017 Benchmarks Study :: Download. 2017 Digital Member Study :: Download. 2017 Luminate Online Benchmark Report :: Download. Charity Digital Skills Report 2018 :: Download.

Research 262

Research Report NGO Asia 262

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Here are a few tips from Alras Digital and Raise the Roots. Alras Digital. This is your monthly reminder that you are helping us support/accomplish XXXX.” Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

M+R

MAY 31, 2023

Here’s where you can find M+R people this summer: PMDMC Benchmarks Webinar June 7, 1–2pm ET Thought Benchmarks season was over? Get the low-down on how the public media sector fared in this year’s Benchmarks in this virtual webinar co-hosted with PMDMC. digital strategies you can try for your next campaign. Register here.

Business 89

Business Atlanta Chicago Benchmark 89

.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. I’ll get on my Association 4.0

Evaluation 251

Evaluation Government Director Facilitation 251

Nonprofit Tech for Good

APRIL 5, 2019

Published by the Worldwide Initiatives for Grantmaker Support (WINGS). 2019 Digital Outlook Report :: Download. 2018 Benchmarks Study :: Download. Digital Technology in the Non-for-Profit Sector :: Download. Charity Digital Skills Report 2018 :: Download. The Charity Digital Spectrum 2019 :: Download.

Report 241

Report Professional Marketing NGO 241

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 94

Online Fundraising Benchmark Adwords 94

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 18

Benchmark Studies Analysis Metrics 18

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In this example, @Codeorg features their logo with an inspirational quote from a supporter: Statistics and fact graphics also work well on Twitter. Like tweets shared by others.

Twitter 356

Twitter Practice Social Media Nonprofit 356

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Forum One

MAY 13, 2021

In this post, we focus on the processes and technology of migrating your government services to digital. You may work for an organization where you can select any technology you want or your organization may have standards around which technologies they want to support. Streamlining and improving your processes.

Government 52

Government Process Service Technology 52

Nonprofit Tech for Good

NOVEMBER 21, 2019

Women for Women International does a good job of keeping their supporters updated with stories of women impacted by their program. One of the most effective ways to turn prospects into supporters, generate buzz about your nonprofit, and build loyalty with your volunteers and donors is to use user-generated storytelling.

Storytelling 264

Storytelling Homeless Generation New Zealand 264

Saleforce Nonprofit

AUGUST 12, 2021

Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers. Last year , in the U.K. Set Achievable Goals. Know Your Audience.

Giving 112

Giving Tips Game Digital 112

Nonprofit Tech for Good

JULY 21, 2019

Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). M+R Benchmarks Report ). Mobile Giving.

Stats 279

Stats Social Media NGO Media 279

M+R

JUNE 5, 2023

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads.

Conservancy 80

Conservancy Influence Mail Headline 80

EveryAction

OCTOBER 26, 2022

M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. It could be as simple as “I thought you’d like to see what your support made possible.”

Donor 216

Donor Giving Gift Photo 216

Tech Soup

JULY 16, 2013

Libraries, nonprofits, and schools are already working hard to teach digital skills and competency, but they need support of the entire community to help people thrive in the technology age. Defining Digital Literacy. But first, what exactly is digital literacy? " The Role of Libraries. The Role of Schools.

Digital 66

Digital Literacy Community Build 66

M+R

DECEMBER 1, 2023

The big picture takeaway right now: most of our clients saw growth for Giving Tuesday 2023 and are going into end-of-year digital fundraising strong! It might also be time for political candidates to stop abusing SMS lists so that supporters don’t take their annoyance out on nonprofits. Dig we did — with 33 awesome M+R clients.

Giving 98

Giving New York City Channel Trend 98

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. The initiative, in which this author is actively involved, is supported by the Association of Fundraising Professionals and GivingTuesday.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

JUNE 30, 2023

Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? Funding is the lifeblood of organizations so it is essential to have a strategy to consistently attract and retain supporters. billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Responsibilities of Partnership.

Global 206

Global Trend South Africa Report 206

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Forum One

JUNE 9, 2023

Support Children’s Colorado Foundation Gold – Website Established in 1978, Children’s Hospital Colorado Foundation is dedicated to advancing the mission of Children’s Hospital Colorado through family-centered care and cutting-edge research and treatment. Read below to learn more about each of the Healthcare Ad awards projects.

Award 71

Award Colorado Washington Wisconsin 71

EveryAction

JANUARY 11, 2023

Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months. This report also represents the number of people you can rely on to take action in the future. Depending on the timing of your 2022 campaigns, you also might want to extend your time frame beyond six months.

Advocacy 198

Advocacy Volunteer Analysis Action 198

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 229

Facebook Raise Fundraising Audience 229