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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. Plain Language Association International. M+R Benchmarks Report. Global Trends in Giving Report. The Center for Plain Language. 9) Prioritize cybersecurity.

Trend 324
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Data to support the relentless pursuit of racial equity 

Candid

Based on Candid data processed as of October 2023, approximately 78,133 grants valued at $16.8 My many years of experience collecting and analyzing data as an evaluator naturally lead me to ask: What has been the measurable impact of this important shift? The best way to answer these questions is to measure and analyze consistent data.

Data 59
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Hot Takes: Giving Tuesday 2023

M+R

But the real fun starts the morning after, when we have all this new data to dig through. Now let’s take a quick look at the trends and top-line findings from 33 of the nonprofits we work with and see where they’re pointing us as we head into the final thirty days of 2023. Dig we did — with 33 awesome M+R clients. Cyber Tuesday?

Giving 97
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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

1% via text message ( Global Trends in Giving Report ). 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). International Giving. Emerging Trends. 9% via PayPal.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144
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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. But they often find it difficult to know where to begin.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Monthly donors give $35.46 4) Experiment with default donation amounts.

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