EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. Tracking new giving trends.

Strategy 52

Strategy Marketing Giving Ukraine 52

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion online, handled over 23 million transactions, and sent more than 3.3

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

Practice 339

Practice Online Fundraising Nonprofit 339

TechImpact

MAY 12, 2014

ExactTarget – “The 2012 channel preference survey” (2012). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). The percentage of people that use on E-mail on their smartphone is very different per country. Equinux (June 2013).

Statistics 168

Statistics Mobile Marketing India 168

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. having your marketing team launch a new campaign and explore a different communication channel).

Analytics 52

Analytics Data Giving Metrics 52

NTEN

JULY 12, 2011

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. It immediately struck me that this is the reverse of channel usage for U.S. nonprofits is really a "?".

United States 68

United States Social Network Channel Network 68

Care2

SEPTEMBER 21, 2013

The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ? What are the preferred communications and engagement channels? Nonprofit Benchmark Studies Online Fundraising Trends' What kinds of charities do people support?

Generation 66

Generation Philanthropy Canada Benchmark 66

Connection Cafe

JULY 25, 2019

But how do you know if your organization is successfully leveraging this fundraising channel? And what trends should you consider incorporating into your programs? Important benchmarks from 281 organizations across the U.S. How to benchmark your organization against the study findings. and Canada. Robyn Mendez.

Podcast 25

Podcast Fundraising Benchmark Blackbaud 25

Amy Sample Ward

JUNE 6, 2012

"The Identity Spectrum gives a understanding of the different kinds of identity that are possible in digital systems. Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 Channels covered included online, direct mail, telemarketing and canvassing."

Web 117

Web San Francisco Bookmarking Search 117

Forum One

JANUARY 19, 2023

From improvements in user experience, to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. There are many things that we need to account for when planning a redesign. This framework is known as digital governance.

Websites 61

Websites Change Management Digital Government 61

M+R

FEBRUARY 4, 2021

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. SMS was 2020’s hottest not-so-new channel. Texting is getting up close and personal.

Fundraising 98

Fundraising Gift Rate email 98

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You will see common trends that you can address.

email 75

email Advocacy Social Network Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends.

Results 95

Results Data Charlotte Measure 95

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Make giving easy.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Connection Cafe

MAY 13, 2019

The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . Unlike some metrics in this analysis, there is little difference between public and private institutions. .

Report 21

Report Strategy Giving Analysis 21

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You will see common trends that you can address.

email 70

email Advocacy Social Network Social Media 70

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.

Online 71

Online Tips Calendar Test 71

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. What are you doing to ensure your fundraisers have the tools they need to be multi-channel in their outreach efforts?

Measure 40

Measure Fundraising Benchmark Stats 40

Bloomerang

DECEMBER 19, 2023

You may not see a significant difference in the features you’ll use when comparing free and paid options. You may not want to change how you currently manage donors, which means you’d like to invest as little as possible in a different solution or approach to donor management. Top feature: Slack’s foundational feature is channels.

Software 85

Software Free Tools Adobe 85

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. The steady increase in online fundraising continues despite challenging economic conditions and declines in other channels. Research by Target Analytics looked into donors and the channel flipping that they do.

Online 90

Online Fundraising Offline Blackbaud 90

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat.

Ideas 98

Ideas Online Fundraising Charity 98

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

Well, a few weeks after it is collected as opposed to after form 990s have been release after year or so. This data, if analyzed, might reveal some predictive trends. Does your nonprofit have those skills? The tool will pool the data from these three sources and do analysis of online giving habits in the US, practically in real time.

Attention 99

Attention Data Fundraising Journal 99

Forum One

SEPTEMBER 7, 2021

From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. There are many things to consider when planning a website redesign. Think beyond the website. This framework is known as digital governance.

Websites 58

Websites Strategy Change Management Digital 58

Everyaction

JULY 18, 2018

Be sure to provide a full picture of the expenses you expect to incur, not just snapshots at different points along your timeline. Tip: Before looking at the different components you’ll share with the rest of the staff for this case statement, assemble your fundraising team to discuss internal project expectations.

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

OCTOBER 10, 2019

According to the 2018 Blackbaud Luminate Online Benchmark Report , sustainer revenue made up just 4.49% of total online revenue in hospitals and hospital foundations, compared with 10.87% of all included organizations. It’s the same cost, just written differently. Why have healthcare organizations not embraced sustainer giving?

Giving 28

Giving Time Organization Blackbaud 28

Connection Cafe

JULY 8, 2014

In fact, according to the Nonprofit Content Marketing Benchmarks, Tools and Trends Report , 54% of the survey’s respondents who stated that they were “Most Effective” at Content Marketing have a written content strategy. People getting started with nonprofit content marketing with the best of intentions often freeze in their steps.

Problem 38

Problem Content Strategy Calendar 38

Care2

JULY 16, 2012

There are a ton of smart people writing about nonprofit technology and communications to help nonprofit communicators keep up on the latest online trends and developments. The guide includes a comparison of 29 different systems and offers detailed reviews of 10 of the most popular.

Report 78

Report Guidelines Ratio Policy 78

M+R

JANUARY 5, 2024

As is often the case during this period, we saw big differences by channel and by sector, and BIG opportunities in certain channels. Whether that’s a result of more overall investment in ads, better or different tracking, or improved performance in some particular channel or approach will take a bit more time to parse.

Fundraising 106

Fundraising New York City Ukraine Channel 106

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How do you compare? Environmental $2.59

Advocacy 44

Advocacy Social Media email Online 44

Neon CRM

MAY 31, 2023

By identifying the different touchpoints and interactions that donors have with your organization, you can hone your communication and donor engagement strategies to better speak to each step of that process. This can occur through various channels such as social media, word of mouth, or advertising.

Donor 52

Donor Management Guide Retention 52