Qgiv

OCTOBER 3, 2023

End of year giving trends Giving Tuesday vs December 31 Maximizing both Giving Tuesday and Decemeber 31 End of year giving trends Giving has been declining since 2022, so year-end fundraising can be a great opportunity to raise more for your organization and hopefully recover some lapsed donors! and 10 a.m.

Trend 52

Trend Giving Social Media Gift 52

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Compare that to 2017, when It grew by 23%, and 15% growth in the year before.

Benchmark 81

Benchmark Digital Report Learning 81

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Your own careful review of the report is encouraged.

Action 77

Action Report Practice Fundraising 77

M+R

JANUARY 11, 2022

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. We’re hungry for data now. . Email is alive and well! Hmmm, social!

Fundraising 107

Fundraising Gift Sample Benchmark 107

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 96

Online Fundraising Benchmark Adwords 96

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. In another four to five years, the annual giving amount is expected to keep this upward trend. Random but interesting facts Whole Whale Benchmarks.

Stats 96

Stats Trend Mail Fundraising 96

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 18

Benchmark Studies Analysis Metrics 18

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Nonprofit Tech for Good

JULY 5, 2020

We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. Discover which social media channel is growing the fastest and has the highest engagement for nonprofit video. The Nonprofit Video Index.

Video 312

Video Share Social Social Media 312

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Email has been around a long time now, and frankly such a massive increase in a fairly mature channel took me a bit off guard. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. But, think about which channels are critical and how you can reallocate staff time that would have been used for acquisition to content creation instead.

Benefit 64

Benefit Marketing Change Time 64

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. Tracking new giving trends.

Strategy 52

Strategy Marketing Giving Ukraine 52

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Connection Cafe

OCTOBER 16, 2014

Have you downloaded the 2014 Luminate Online Benchmark Report yet? Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year. This year, Rachel was thrilled to author the 2014 Luminate Online Benchmark Report. overall year-over-year. Register here!

Benchmark 39

Benchmark Report Online Hype 39

NTEN

SEPTEMBER 9, 2010

The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging. Size Matters in Online Giving.

Trend 86

Trend Online Fundraising Offline 86

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Digital marketing is comprised of various channels that involve their own strategies.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. Just 27% of online donations now result from email (according to the latest M+R Benchmark report ). Digital Advertising. In 2015, nonprofits spent $0.04 and smaller nonprofits spending $0.01

Channel 20

Channel Fundraising Benchmark Facebook 20

Care2

NOVEMBER 17, 2013

to dig deeper into what’s trending with foundations and social media. My firm Rad Campaign had an opportunity to dig into the survey data and team up with the Foundation Center to produce an infographic that reveals some interesting trends. What Social Media Channels Are Foundations Using? Check out the highlights below.

Social Media 77

Social Media Foundation Media Social 77

Care2

APRIL 9, 2013

Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks. Overall, nonprofits are reaching new supporters more than ever across online channels. Nonprofit Benchmark Studies Online Advocacy Online Fundraising Trends' Now the bad news. Online Fundraising.

Rate 76

Rate email Benchmark Fundraising 76

TechImpact

MAY 12, 2014

ExactTarget – “The 2012 channel preference survey” (2012). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Here are 14 statistics that will get your nonprofit thinking mobile now, instead of later. Equinux (June 2013).

Statistics 168

Statistics Mobile Marketing India 168

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program.

Practice 339

Practice Online Fundraising Nonprofit 339

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. The benchmark report indicates that donors comprise about 13% of the average house-file.

Benchmark 20

Benchmark Online Report Gift 20

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study.

Convio 51

Convio Benchmark Studies Haiti 51

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. having your marketing team launch a new campaign and explore a different communication channel).

Analytics 52

Analytics Data Giving Metrics 52

Care2

OCTOBER 30, 2013

According to the Nonprofit Social Networking Benchmark Report by Blackbaud, only 2% of nonprofits raised between $10K and $25K on Facebook in a 12 month time period. I think that social media can be a great channel to build a community and a list of prospects if your organization is strategic. And just 1% raised between $25K and $100K.

Social Media 77

Social Media Money Raise Media 77

Care2

SEPTEMBER 21, 2013

The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ? What are the preferred communications and engagement channels? Nonprofit Benchmark Studies Online Fundraising Trends' What kinds of charities do people support?

Generation 66

Generation Philanthropy Canada Benchmark 66

Connection Cafe

JULY 25, 2019

But how do you know if your organization is successfully leveraging this fundraising channel? And what trends should you consider incorporating into your programs? Important benchmarks from 281 organizations across the U.S. How to benchmark your organization against the study findings. and Canada. Robyn Mendez.

Podcast 25

Podcast Fundraising Benchmark Blackbaud 25

NTEN

JULY 12, 2011

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. It immediately struck me that this is the reverse of channel usage for U.S. nonprofits is really a "?".

United States 68

United States Social Network Channel Network 68

Connection Cafe

FEBRUARY 5, 2018

We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. in this milieu. Key takeaways.

Time 33

Time Fundraising Benchmark Trend 33

Connection Cafe

MAY 13, 2019

The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . For example, what are the trends of first-time donors who made their initial first gift at the $25 level? If you find that less than 20% of these donors returned (i.e.

Report 21

Report Strategy Giving Analysis 21

Connection Cafe

APRIL 1, 2020

Monitor your metrics – just as an organization has donor trend analysis in the past, there have always been events that cause big swings from year to year, whether it be an emergency for the international relief sector or an election for an advocacy organization.

Environment 46

Environment Teach Fundraising Lesson 46

M+R

FEBRUARY 4, 2021

This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . SMS was 2020’s hottest not-so-new channel. EOY was up, up, up! . One of the universal—and heartwarming—truths is that people will help each other in times of need.

Fundraising 98

Fundraising Gift Rate email 98