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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! If you’re not sure how to change this setting, you can follow the simple instructions here. The way GA4 is tracking has changed substantially from UA. We’ll wait.

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. Unsubscribe rates did not change much.

professionals

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. The social media landscape is changing quickly. About half of M+R Benchmarks participants reported working with social media influencers in 2023. The 2024 M+R Benchmarks Study is here! Sign up now! first appeared on M+R.

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Nonprofit Marketing Technology Benchmarks 2022-2023

Tech Soup

Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.

Benchmark 101
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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

No matter how your nonprofit organization is making change in the world, it’s impacted by others’ decisions, whether those decisions come from local and national legislators, corporations, institutions, or others who hold power and shape the way we live our lives. Some have even described it as a grassroots rally on paper.

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Nonprofit Advertising Benchmarks 2020–2021

Tech Soup

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Discover how marketing continuity in these areas can help your nonprofit stay afloat during a societal shift, crisis, or financial downturn and stand out among the crowd. They are behind the curve.

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