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EI Helps Teams Use Technology to Fly

.orgSource

You thought your team would be excited, or at least pleased. They have identified new audiences while remaining true to their core values. They collaborated with popular franchises, developed video games and apps, and created products for adults. Empathy helps teams see beyond differences and connect on a human level.

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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. What should I look out for when using AI?

professionals

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To Get Close to Members, Follow MarTech Trends

.orgSource

You can build more collaborative teams. Involve the marketing team in strategic decision-making. Everyone on your team should have a deep understanding of the strategic goals and how they relate to departmental operations. Identify the employees on your team who love innovation and technology. Martech changes overnight.

Trend 221
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TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

Video 140
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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Don’t fake it.

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10 Best Video Production Tools for Virtual Events

AccelEvents

Video plays a big role in the success or failure of virtual events. The use of live and prerecorded video can increase audience engagement and improve the overall attendee experience. But, these benefits can only occur with the right kind of video. These Video Production Tools are listed in alphabetical order.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. If you produce a video, you can use it for PSAs, social media and direct people to it via email.

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