Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI.

Colorado 46

Colorado Digital Audience Denver 46

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. You must be able to attain ROI.

ROI 50

ROI Social Media Reflection Question 50

Neon CRM

DECEMBER 14, 2023

The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission. This is especially true when it comes to budget projections that will help inform the strategy of your organization in the coming year.

Analysis 52

Analysis Project Donor Retention 52

Amy Sample Ward

APRIL 23, 2011

And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." " Conversation is the New Attention – "This article is adapted from their SXSW 2011 talk, Toss the Projector: Redefining the Speaker/Audience Dynamic.

Web 114

Web Map Bookmarking Conversation 114

Amy Sample Ward

SEPTEMBER 15, 2009

After a ten minute break, participants will have the option of joining one of four break out sessions: Listening/Engaging; Storytelling; Generating Buzz; Online Networking. Experience a variety of social web tools that are essential in listening/engaging, storytelling, generating buzz, and online networking. Break: 10 minutes.

NTEN 105

NTEN Media eLearning Case Study 105

Achieve

JULY 2, 2019

Between the visual storytelling opportunities, real time update capabilities, almost all of the same advertising options as Facebook, and 1 billion active monthly users* – Instagram is a no brainer to me. they do an amazing job of visual storytelling), @rainforestalliance. , @habitatforhumanity. , @aspca. , charitywater.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

.” An infographic (short of information graphic) is a picture that blends data with design, storytelling, and insights that helps nonprofits concisely communicate messages to their audiences. This has some implications for your marketing strategy and there are compelling reasons to incorporate visual content creation.

Blended 136

Blended Measure Chapter Picture 136

NTEN

SEPTEMBER 14, 2011

That's why we're about to offer " The Email Fundraiser's Toolkit ", covering storytelling, subject lines, list building, the best tools for the job, ROI – pretty much everything your organization needs to make your campaign a success. Participants will learn: To create overall campaign plans that consider both audience and message.

Course 59

Course email Create Strategy 59

Connection Cafe

FEBRUARY 24, 2014

In the digital age, where most traditional storytelling is done over the Internet, attention spans are ever shrinking. Do we forget about this audience and keep doing it the way we’ve always done it? The audience is certainly there – with a total population of roughly 180 million Instagram accounts. Time is money.

Story 51

Story Captivate Sudan Phase 51

Connection Cafe

DECEMBER 22, 2017

4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI: Measure and report your successes and use the data to plan for the future. Data Appends: A Guide for Your Nonprofit: How to get the most out of your database with goal-driven strategies. The Millennial Mind, Heart, and Wallet.

Lesson 34

Lesson Learning Fundraising Analytics 34

Qgiv

DECEMBER 15, 2021

Using Storytelling in Your Appeal . There’s nothing more powerful than a story to help you connect with your audience. The dodo’s popularity brings up another excellent point: the importance of video in storytelling. And it has the highest ROI (return on investment) of any other marketing channel! .

Raise 52

Raise Donation Money Practice 52

Care2

AUGUST 28, 2013

The impact of these donation appeals is also often even further blunted by infrequent engagement opportunities, such as advocacy or other storytelling and educational messages where the constituent has a chance to make a difference without being asked for money. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built.

email 77

email Fundraising Rate ROI 77

Connection Cafe

MARCH 20, 2018

It may surprise many marketers to learn that in the typical hospital, the product/service that enjoys the largest return on investment (ROI) is the foundation. This 3:1 ROI is higher than that realized in most clinical services. Create storytelling squads. NOTE TO MARKETERS: do we have your attention now?).

Collaboration 27

Collaboration Develop Marketing ROI 27

Tech Soup

MARCH 18, 2013

Through this project, she bridged the gap between curator and audience using the essential component of social media: technology. As Meager mentioned, while the return on investment (ROI) of social media is hard to define, the broad exposure social media brings to the arts is well worth the work.

Arts 57

Arts San Francisco Community San Jose 57

Nonprofit Tech for Good

APRIL 2, 2016

As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. Storytelling is the buzzword of 2016 – and for good reason. All that said, don’t worry too much. We’ve all heard it.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

DECEMBER 3, 2020

Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling. Then, target a global, open audience. Perhaps improved storytelling (text, images, videos, polls, stickers, etc.)

Facebook 364

Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Media ROI: Compare With Paper. Effective ROI StoryTelling Techniques.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. Who is the audience you want to reach for your social media strategy? The Art of Storytelling. Some places I want to go.

Florida 50

Florida ROI Metrics Social Media 50

Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. Without them, your speakers have no audience, your caterers no one to feed, and your sponsors no one to advertise to – and that would be a nightmare! PERSONALIZE YOUR EMAILS.

email 52

email Marketing Strategy Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Workshop Keynote for Legal Services Corporation (1/28) ROI and Technology.

Goal 50

Goal ROI Wiki Metrics 50

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Incorporating storytelling. Connecting donations to impact.

Guide 127

Guide Fundraising Social Media Channel 127

See3

FEBRUARY 27, 2008

Sign up for a free one-on-one storytelling strategy session. Sit with Danny Alpert, See3 Executive Producer and Award Winning Documentary filmmaker and brainstorm on new video stories, approaches and styles, explore how to repurpose your existing audio-visual assets and how to distribute your media to the widest and most effective audiences.

NTC 40

NTC Consultant Video Free 40

Care2

MAY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Identify your specific audience 2. 60) Search « Cultivate, Educate or Activate?

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

MAY 29, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Identify your specific audience 2. 60) Search « Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Arts Story 28

Care2

JUNE 30, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Be a storyteller. 60) Search « How Sticky is Facebook? Everybody does it.

Social Media 40

Social Media Advocacy Online Tips 40

Amy Sample Ward

MAY 14, 2009

Everything revolves around the audience. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. Reach a broader audience: More than 500M Google Earth users today; Drive people to your site; Gain members, volunteers, donors, media coverage.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. SXSW Poetry Slam Slides View more presentations from kanter.

ROI 76

ROI Social Media Slides Media 76

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The afternoon featured six mini-workshops that drilled down in the use of the tools such as Facebook , Blogging , Storytelling , Listening , Twitter , and Social Media 101. (The Clarifying exactly what we want to accomplish with social media and the audience. The Colorado Trust blog has notes here.). Some Reflections.

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also like to practice my storytelling skills. There's nothing like having an audience to see where you got inside your own head too much. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. And, while I practice before I present, many times - I have some parts that are new.

Reflection 50

Reflection Slides Metrics PowerPoint 50

CauseVox

JUNE 1, 2021

1) Visual Storytelling. Visual storytelling does exactly that. It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal.

Websites 52

Websites Fundraising Site Create 52

NonProfit Hub

MARCH 27, 2020

These are all strategies that can be executed online, and right now, that’s where you’ll find the majority of your audience. Human storytelling. Instead, connect the issue to what your audience already values and enlist ambassadors with social clout to show the way. Storytelling Resources . especially millennials.

Marketing 73

Marketing Strategy Fundraising Storytelling 73

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Everything revolves around the audience. What is your real output?

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

Marc contributed some knowledge to the ROI section and also contributed some reflections about why he participated. (I m especially intrigued by the possibilities of combining old public relations principles, such as storytelling, and new media, including social networks such as Facebook. Why did you start your blog? In the end, it???s

Chicago 50

Chicago Social Media Facebook People 50

Bloomerang

JUNE 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). This is also the time to create marketing materials for each segment of your nonprofit audience. Tell stories One of the best ways to engage supporters is to use effective storytelling strategies.

Ideas 94

Ideas Guide Online Fundraising 94

Bloomerang

JULY 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). This is also the time to create marketing materials for each segment of your nonprofit audience. An eCard campaign helps boost referrals and introduce new audiences to your organization’s mission.

Ideas 77

Ideas Online Fundraising Tips 77

Qgiv

JULY 21, 2022

When you go where your donors are, you expand your reach to a larger potential audience. That’s why it’s more critical than ever to create a layered digital marketing program that helps reach the right audience with the right message at the right time… in the channel they prefer. Remember, it’s not always about the ROI.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Qgiv

AUGUST 27, 2021

Up your storytelling game. Here are some branding elements you should keep consistent across your operations and include in your organization’s style guide: Overall mission and goals Audience Tone and language Colors Logo Fonts. Segment your audience by new versus existing donors. Don’t forget about direct mail!

Donation 52

Donation Tips Donor Sponsor 52