The Storytelling Non-profit
JANUARY 24, 2022
Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. This could be a quarter, month or week.
TechImpact
AUGUST 1, 2014
In a recent blog post by Buffer , they claim it is difficult to, or nearly impossible, measure ROI on social media marketing. Here are just a few strategies we think might help you begin measuring the ROI on your social media strategy. While there is some validity to Buffer’s argument, there is ultimately some flaw, too.
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TechImpact
OCTOBER 30, 2014
While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Essentially, storytelling is something that not only helps nonprofits engage with their communities, but it also harbors the potential to help nonprofits fundraise, too. The formula.
Pamela Grow
JANUARY 11, 2024
Better storytelling/more humanity Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal. That’s because human beings are hardwired for nonprofit storytelling. We are, as a species, addicted to story.
Get Fully Funded
JUNE 16, 2022
Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.
Connection Cafe
NOVEMBER 7, 2014
They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2009
Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. You must be able to attain ROI.
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