Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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Social Media Organization Media Fundraising 260

Association TV

MARCH 16, 2022

Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? This is a great example of what we call a microlearning video.

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Content Create Headline Lithium 156

Association TV

NOVEMBER 30, 2021

It can be anything: a podcast, article, or video – that a brand pays a creator to make or post on its behalf. Sponsored articles and videos tend to have a written or verbal indicator of their commercial status — but some are easier to spot than others. You have a dedicated audience who look to you for content. That’s great!

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Sponsor Content Associations Audience 276

Tech Soup

SEPTEMBER 4, 2014

Super-short videos have become one of the coolest (and easiest!) Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Why Super-Short Videos? Fundraising videos.

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Audience Video Camera Library 58

Nonprofit Tech for Good

MARCH 26, 2020

The rise of the livestream, combined with the growing popularity and widespread appeal of video games, has created an attractive new opportunity for charities — gaming fundraisers. These events are an exciting new kind of fundraiser in which gamers raise money for charity by livestreaming themselves playing video games.

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Game Raise Donation Fundraising 315

Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. With video storytelling being their preferred medium, what better way to help nonprofits than raise awareness and engagement with a young audience? 2) A video network for collaborative creativity.

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Mobile Social Social Media Internet 241

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Channel Profile 302

Nonprofit Tech for Good

MARCH 11, 2023

To be honest, without the right tools in place, they have been. So in short, yes—a golf tournament is absolutely worth it, especially when you have the right tech in place. Choose a provider that allows you to upload photos, videos, and customize text. Here’s why: 1) You’ll raise money and awareness.

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Fundraising Sponsor Registration Platform 329

EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

Advocacy 143

Advocacy Local Audience Poll 143

Bloomerang

JUNE 8, 2021

By now we know that your communication efforts will be much more effective when there is a clear plan in place. Part of knowing your audience will be identifying where they go for information; this will help you know where to place your focus. It helps solidify your nonprofit brand and build rapport with your audience.

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Platform Communication Indianapolis Channel 117

Tech Soup

SEPTEMBER 8, 2017

An eye-catching opening, slick text animation, smooth transitions — these are all important elements of polished social videos. In all cases, video stories are most memorable when they have a core message — a "so what" moment. But also, it's important to know how you address your audience, if at all.

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Adobe Video Storytelling Slides 69

Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. For the purposes of our exercise, let’s say our story takes place in India. Don’t forget to ASK!

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Storytelling Fund Raise Music 139

M+R

JULY 6, 2023

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. Maybe you (or your audiences) are still waiting on an invitation to Bluesky. So the search continues.

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Twitter Org Meme Alternative 102

Bloomerang

APRIL 26, 2023

Having a strategic social media communications plan in place is a must for nonprofits. As you continue to learn about the benefits of social media for nonprofits , you will want to ensure you have a consistent plan in place. You can thank your supporters weekly with images and videos. Show that you are grateful!

Social Media 90

Social Media Content Ideas Media 90

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. Social media is the perfect place to talk about their experiences and share their stories. Many people value things that they can see.

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Social Media Associations Media Social 332

Nonprofits Source

AUGUST 12, 2019

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. What Is An Explainer Video?

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Video Create Donor Los Angeles 45

Nonprofit Tech for Good

FEBRUARY 5, 2023

1) Market your peer-to-peer fundraisers The first step to acquire new donors with your peer-to-peer fundraising event is to make sure people know the event is happening in the first place! This simple method of getting the word out works so long as you can secure highly visible places to hang your flyers.

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Donor Fundraising Template Game 342

Get Fully Funded

AUGUST 14, 2023

Here are some of the different pieces you’ll need to write: Teasers: A few weeks before your campaign launches, start letting your audience know what’s coming. Here, it’s important to talk about the Who, Why, and What to give your audience context for what’s about to happen. Videos: Create at least one video for your campaign.

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Campaign Online Fundraising Social Media 98

Bloomerang

AUGUST 31, 2022

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Storytelling makes it personal and transforms the heart and mind of your target audience by showing them why something is important, instead of just telling them. Act one – Set Up.

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Storytelling Guide Structure Audience 111

The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. The original DIY video platform, YouTube, is now the world's second largest social network and search engine. I come prepared.

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Video Create Guide Camera 43

Nonprofits Source

APRIL 15, 2024

However, if no one knows that your event is taking place, you won’t be able to achieve a high turnout or meet your fundraising goals. By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Peer-to-peer engagement.

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Marketing Fundraising Tips Registration 52

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Meaning yes, TikTok and Instagram videos are now in Google Search results, not only in “branded” searches. Google…and TikTok have you covered.

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Search Alternative Social Social Media 59

Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? The scope of your nonprofit’s rebrand depends on your goals.

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Nonprofit Audience Library Research 119

Whole Whale

FEBRUARY 9, 2024

The keyword planner makes it easy to find places which your audience is likely to visit and suggests new ways to connect with them using all of the targeting options available on the Google Display Network. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. The more the better?

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Strategy Tips Google Search 98

Qgiv

APRIL 13, 2021

For many nonprofit supporters, sites like Facebook and Instagram were the first place they’d go to learn how their favorite nonprofits were doing. Pandemic shutdowns placed limitations on in-person fundraising. Social media is an incredibly valuable tool to get in front of your audience and educate them about your organization.

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Social Media Donation People Media 115

Bloomerang

MARCH 21, 2023

The short videos—which she released at midnight—revealed the tracks on her album. Caveat: We don’t recommend taking Swift’s lead when it comes to posting at midnight unless your audience is also awake and donating at that time. This exposed her work to new audiences and served as a way to increase awareness in general.

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Marketing Strategy Learning Fundraising 86

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Previous engagement. Email marketing. Sponsor connections.

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Game Marketing Change Tips 52

Nonprofits Source

JUNE 22, 2023

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

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Story Build Storytelling Images 59

Greater Giving

AUGUST 12, 2021

As virtual events and “hybrid”-style events (a fundraiser with an online audience and a live, in-person audience) continue to dominate the fundraising scene, nonprofits must invent creative new advertising offerings with tangible value to court new sponsors and retain existing ones. How Event Sponsor Benefits Are Evolving.

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Virtual Houston Sponsor Benefit 98

The Modern Nonprofit

MAY 4, 2021

An effective social media presence is dependent on a well-thought-out strategy that involves knowing your target audience, maintaining a defined and positive voice across platforms, providing compelling content, and consistently engaging with and responding to followers and their feedback. Know Your Audience. billion users.

Social Media 111

Social Media Strategy Media Social 111

AccelEvents

SEPTEMBER 1, 2020

Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . Define Your Audience. When it comes to planning and marketing your event, you need to know and understand your target audience. . How to Boost Attendance at Your Next Hybrid Event.

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Virtual Audience Technique Industry 98

AccelEvents

OCTOBER 21, 2020

Gathering restrictions, social distancing mandates, and in some places, stay at home orders have meant that in-person events have been shifted to a virtual or hybrid event format. To create this audience experience takes more than stringing together a couple of Zoom meetings. What is a Virtual Event Venue? Better Event Security.

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Virtual Audio Stream Sponsor 98

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

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Organization Online Influence Metrics 52

ASU Lodestar Center

FEBRUARY 2, 2016

Obviously, this makes your video content very important. I constantly hear from nonprofit organizations struggling with how to effectively leverage the attention of this digitally-immersed audience. Below are some of the primary issues I see from nonprofits when trying to tell their stories through online videos: What?

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Video Digital Storytelling YouTube 40

Whole Whale

JUNE 9, 2022

Plus, it can help you keep track of all your volunteer applications in one place. Create a Volunteer Recruitment Video. A great way to engage potential volunteers is to create a recruitment video that gives an inside look at your nonprofit and the different ways that volunteers can get involved.

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Volunteer Social Media Nonprofit Skills 105

Media Cause

JANUARY 18, 2022

Long-Form Video Content. The extended long-form video simply can’t compete. Aside from the king of video Youtube—which has created their very own version of a short-form video platform “Youtube Shorts ” to stay in the race. ?According Look to Reels for re-engagement with your current audience and existing followers.

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Social Media Trend Media Comparison 59