Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

MARCH 4, 2023

Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. This free nonprofit marketing tool allows you to share your organization’s latest news and updates, promote your latest fundraising campaign, and strengthen relationships with your supporters.

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Social Media Media Social Sponsor 338

Whole Whale

NOVEMBER 18, 2022

Use this tool to find out about Native communities in your area and understand the issues that affect them today. Give thanks to your audience by sending appreciation emails. The post <strong>Tips for Inclusive Thanksgiving Communications: Practicing Mindfulness During the Holidays (And Beyond!)</strong>

Mind 52

Mind Communication Practice Tips 52

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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Audience Campaign Phase Virtual 83

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Among the innovative tools that have garnered attention is ChatGPT. This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. ChatGPT can assist by processing data to identify audience segments, behaviors, and preferences.

Digital 299

Digital Strategy Guide Create 299

.orgSource

DECEMBER 26, 2023

But when I think about what distinguishes an association from a for-profit organization, it’s still the idea of belonging to a group of like-minded people. While social and economic factors make it harder to preserve that special relationship with our members, the good news is that we have great tools to apply to the task.

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Associations Skills Culture Environment 221

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Step 1: Create a Facebook challenge. .

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Audience Facebook Challenge Group 84

Forum One

MARCH 22, 2022

Marketing automation tools are valuable resources for mission-driven organizations. Most organizations are using them to increase the effectiveness of their marketing workflow and provide better overall experiences for their audiences. Picking the right tool. Does this tool integrate with my other platforms?

Tools 60

Tools Marketing Help Tips 60

.orgSource

APRIL 1, 2024

There are technology tools that can make information and data analytics accessible to everyone. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Be an open-minded reader.

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Trend Influence Taxonomy Associations 221

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

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Audience Tips Fundraising Social Media 82

Byte Technology

JANUARY 5, 2017

Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? By using the absolute go-to tool for digesting feedback: Google Analytics. They know what products and services they want.

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WordPress Analytics Audience Google 100

Nonprofit Tech for Good

FEBRUARY 17, 2022

the tools to help you do your job. Understand Your Audience. You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Tips Fundraising Management Cancer 345

Nonprofit Tech for Good

NOVEMBER 5, 2022

At the same, those with existing charity golf tournaments looked for tools and efficiencies to cope with fewer staff and reduced budgets, and found solutions for long-term success. Unlike many other event fundraisers, golf tournaments give sponsoring businesses exposure to a typically affluent audience.

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Trend Fundraising Sponsor Registration 344

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

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Associations Product Virtual Survey 320

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Be mindful not to overweigh activities that have limited opportunities for participation (i.e. For this audience, you may want to focus on average spend or membership tenure over the average score.

Analytics 169

Analytics Associations Model Metrics 169

Nonprofit Tech for Good

SEPTEMBER 8, 2022

The right technology tools are key to easy planning and successful execution of a golf fundraiser. Get your event on donors’ minds early and in front of sponsors amid annual budget planning. Start With Technology. Send Save-the-Dates.

Sponsor 322

Sponsor Fundraising Registration Contest 322

Bloomerang

FEBRUARY 1, 2023

With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. They need intuitive tools that enable communication and that work right when they’re needed. Fundraising is more tech-powered than ever before.

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Org Raise Tools Help 80

Nonprofit Tech for Good

JUNE 20, 2022

Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. The truth is that the majority of an organization’s audience believes in the cause and wants to support it. Things to Keep in Mind When Running a Sweepstakes. There is great potential in leveraging this confidence.”

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Campaign Fundraising Utah Alabama 322

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Channel Profile 302

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. They also appeal to different audience segments. The platform, however, is different than Facebook or Twitter.

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Fundraising San Diego Influence Profile 325

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. Then, list the most common sources and mediums.

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Donor Track Campaign Facebook 298

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

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Social Media Guide Media Social 97

Nonprofit Tech for Good

NOVEMBER 22, 2021

Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases. Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. You know your audience best.

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Facebook Los Angeles Online Effective 280

ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Through stories, people can speak out their minds, share wisdom, and pass information to others. Select Your Audience. Of course, not everyone on this planet is your audience. Know Your Goals.

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Storytelling Audience Channel Story 45

Media Cause

FEBRUARY 1, 2024

Even though the lines between what tools are and are not considered MarTech can be blurry, our experts have a few advised guidelines. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Some CRMs include multiple tools, and others are more of a database of information.

Marketing 59

Marketing Platform Social Media Aggregator 59

Nonprofit Tech for Good

APRIL 24, 2020

How can you use VR and AR as a tool for nonprofit donations? For many people, issues that are out of sight are also out of mind. In the last few decades, telethons were a valuable tool for raising money for nonprofit organizations. Today, it can be one of the most valuable tools a nonprofit has when it comes to fundraising.

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Trend Fundraising Voice Stream 321

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

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Facebook Fundraising ROI Virginia 245

Bloomerang

JANUARY 25, 2024

DRMs can directly address industry challenges by offering tools for personalized communication and targeted outreach to support relationship building and retention. Predictive analytics are a powerful tool for uncovering your most generous donors. Segment donor audiences for communications that will land With more than 1.8

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Guide Fundraising Retention Nonprofit 83

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Nonprofit Tech for Good

NOVEMBER 20, 2021

To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. When finding new items, keep in mind that most businesses donate to auctions in order to convert new customers. 1) Get your auction list in check. .

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Virtual Personal Tips Online 262

Greater Giving

AUGUST 25, 2023

Elevate Your Fundraising Event with SWAG: Tips and Resources As you gear up to create a memorable fundraising event, there’s one powerful tool you should have in your arsenal: SWAG. These items can range from branded merchandise like tote bags and t-shirts to unique giveaways that resonate with your audience.

Articulate 75

Articulate Audience Contact Demographics 75

The MatrixFiles

FEBRUARY 23, 2024

When a keynote speaker at an event leans one way politically, associations are more mindful of having another speaker who leans in the other direction. Organizations are having to remind members that discourse should always be civil and open-minded. Many execs say you always need to circle back to your mission.

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Associations Industry Government Education 130

Nonprofit Tech for Good

JULY 4, 2021

The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. Fortunately, you can easily create beautiful visuals with a smartphone and some free tools. Stay in touch with some facetime. It pays to pay attention.

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Ideas Online Fundraising Social Media 358

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. How do you target the right audience for Facebook Ads for nonprofits?

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Facebook Guide Demographics Nonprofit 86

Bloomerang

FEBRUARY 23, 2024

The key tools at your disposal—nonprofit Customer Relationship Management (CRM) systems and fundraising platforms—aren’t isolated components but complementary forces driving your mission to engage, retain, and expand your supporter base. Here, CRM systems play a crucial role.

Education 79

Education Fundraising Integration Nonprofit 79

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

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Communication email Marketing Museum 74