Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Just because you have 500,000 followers on Twitter doesn’t mean your organization has 500K people who are advocating for your issues. Focus on Target Audiences. Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform.

Track 65

Track Twitter Analytics Metrics 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Yet, there are those constant nagging questions.

Metrics 96

Metrics Facebook Data Measure 96

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Social platforms are included in Google Analytics traffic sources. Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies.

Search 59

Search Alternative Social Social Media 59

NetWits

JULY 10, 2012

1) Stick to 3 Platforms - Blog / Facebook / Twitter. Make your blog the place where you produce original content that’s tailored to your audience. Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. Stick to Facebook and Twitter.

Social Media 251

Social Media Media Social Slides 251

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals. Why is Social Media Data Important? Where are people coming from?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. Is it that simple?

Audience 107

Audience Social Media Content Media 107

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. . Agenda builder.

Software 83

Software Virtual Integration Analytics 83

AccelEvents

SEPTEMBER 1, 2021

Identify how useful your event technology will be and where it can save you money ( i.e., ticketing , integrated fundraising, sponsorship ideas, digitization for trade shows, analytics). Your target audience demographic. You might find this to be a more effective way to reach your target audiences.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. LinkedIn is a platform focused on professional networking and growth, so you need to be mindful of LinkedIn’s audience when creating content to post on the platform. Reaching out beyond your current audience isn’t always easy. Use LinkedIn Analytics.

Linkedin 52

Linkedin Social Media Practice Media 52

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. . Agenda builder.

Software 59

Software Virtual Integration Analytics 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

She mentioned the growing importance of the “share” button – which she described as the equivalent to “retweet” on Twitter. Facebook Rolls Out New Metric: People Talking About. “People Talking About This” will be the new Facebook metric, both for page owners and Facebook users. .”

Metrics 129

Metrics Facebook People Change 129

Amy Sample Ward

JULY 29, 2011

And the crowd is everyone else; yes, they are part of your service area or your “audience&# but you haven’t reached them yet. Metrics Template. Google Analytics for Facebook Pages. Google Analytics for your Wiki. DIY Community Engagement Metrics. Using Social Media. Templates: Community Map Template.

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I detected a clear shift in attitudes in the audience at the conference based on the audience questions.

Attitude 97

Attitude Social Media Measure San Francisco 97

AccelEvents

JULY 20, 2020

A virtual event allows for a more diverse audience and it will be important to bring them together in an interactive way. Options for monetizing usually include advertisement spots or hotspots which link to their own advertisement space where sponsors can interact with the audience. Do You Provide Any Analytics, Insight, Or Metrics?

Virtual 94

Virtual Platform Question Broadcast 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Qgiv

AUGUST 21, 2023

Different platforms have unique audiences and trends for you to use to your advantage. While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences. higher than the rest of the year and leads to higher donor retention as well.

Template 98

Template Retention Stream Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

ROI 78

ROI Social Media Metrics Conference 78

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Measure program success, not just analytics. Analytics are just one indicator of success. If you need a specific metric for your reports, ask outside software providers to build a tool that can give it to you. If you want to reach a broader social media audience, post about topics outside of your specific issue area.

Social Media 119

Social Media Channel Difference Media 119

AccelEvents

JULY 21, 2021

This leading virtual meeting and event marketing platform has redefined how brands connect with audiences. . Apart from achieving several success metrics, their two-day conference generated more than 6,500 registrations, 2,500 attendees, 900 leads, and 160 new membership sign-ups. . Primary features include: .

Virtual 93

Virtual Platform Stream Hosting 93

Whole Whale

SEPTEMBER 8, 2023

You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. And they would concentrate their spending to air these infomercials during high-viewership primetime slots when maximum numbers of their target audience are watching. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Tech Soup

OCTOBER 12, 2017

million followers on Twitter, more followers than the celebrity Kathy Griffin. Twitter is the next most popular platform, and then Instagram. Forty-four percent of libraries post daily on Facebook, and 25 percent also post daily on Twitter. On November 30, join us to learn all about social media analytics.

Library 80

Library Social Media Media Social 80

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

Digital 111

Digital Marketing Guide Chapter 111

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

Fundraising 332

Fundraising Mail Law Donation 332

AccelEvents

JULY 20, 2020

A virtual event allows for a more diverse audience and it will be important to bring them together in an interactive way. Options for monetizing usually include advertisement spots or hotspots which link to their own advertisement space where sponsors can interact with the audience. Do You Provide Any Analytics, Insight, Or Metrics?

Virtual 52

Virtual Platform Question Broadcast 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

NetWits

NOVEMBER 11, 2010

In fact, I’d probably not get much traffic or have many people share it on Twitter or Facebook. “5 Twitter only let’s you type 140 characters. Be a stickler about keeping your message short, clear and valuable to your audience. Lacking Analytics. Third , get into the habit of reviewing the metrics.

email 212

email Profit Registration Review 212

M+R

FEBRUARY 4, 2021

Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks). Related Links.

Fundraising 98

Fundraising Gift Rate email 98

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. You should also have a spot where you can plugin your key metrics later once content has been published.

Content 108

Content Ideas Calendar Plugin 108

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Twitter for me is mostly a listening tool. Is Twitter A Traffic Tool, Not. In Google Analytics I'm closing looking at referrals. This past month, for the first time, Twitter is now the #2 referral of visits to my blog, but only 1/3 of those referrals are from my own tweets. The rest are coming from other twitter users.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. There are some new third party analytic tools. I look at the following metrics: Total Interactions. What does that mean?

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. It has to resonate with your audience and connect back to your school experience.

Practice 107

Practice Tips Social Meme 107

Amy Sample Ward

JUNE 17, 2010

Last week, I had a fun time moderating the June #4Change Twitter Chat on Online Community Building. Note on platform : During last week’s Twitter chat, not unlike previous chats, we dealt with some major issues around lag and load time. real time, and 2. co-created. From @neddotom: recap 1. overall goal 4. action oriented 5.

Community 132

Community Build Local Los Angeles 132

NTEN

OCTOBER 12, 2012

No matter the outlet – whether it’s Facebook, Twitter, mass emails, direct mail, blogging or SMS campaigns – how does your team know how well they're doing? You probably have some metrics in place, but the next step in effective engagement is using data to push your audience up the ladder of engagement. Is it number of likes?

Communication 78

Communication Metrics Mail Channel 78

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

Ideas 111

Ideas Donation Online Strategy 111

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162