Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. I know from my past data that my audience also loves practical cheat sheets too.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

They crowdsourced questions that we discussed and then we opened it up for audience q/a. “Is measuring data about proving it or improving it?” Advice for Nonprofits To Get Started with Measurement. 2 What is the metric to track. “If you’re just starting with measurement, start with an easy win.”

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

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Measure Track Model Seattle 99

Neon CRM

SEPTEMBER 1, 2023

Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. You can segment data in dozens of ways to help your board members understand your audience and what’s important to them.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. Why is Social Media Data Important?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What prep did you do? What was hard?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

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Measure Relationship Metrics ROI 67

NetWits

JULY 10, 2012

1) Stick to 3 Platforms - Blog / Facebook / Twitter. Make your blog the place where you produce original content that’s tailored to your audience. Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. Stick to Facebook and Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Care2

OCTOBER 19, 2010

So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Aside from fundraising, a good social media program for advocacy (or rather “social advocacy&# program) should focus on measuring influence. Be sure and also check Frogloop's blog post " The Four "I's to Measure Social Media ".

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Social Media Measure Program Media 64

Bloomerang

MAY 31, 2022

Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

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Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

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ROI Marketing Strategy Sponsor 81

NonProfit Hub

FEBRUARY 4, 2021

For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages. Each post should have a particular goal, and you should measure the result. For your audience to engage with your organization willingly, the conversion process should be simplified. Simplify the Conversion Process.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

She mentioned the growing importance of the “share” button – which she described as the equivalent to “retweet” on Twitter. Facebook Rolls Out New Metric: People Talking About. “People Talking About This” will be the new Facebook metric, both for page owners and Facebook users. .”

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Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. LinkedIn is a platform focused on professional networking and growth, so you need to be mindful of LinkedIn’s audience when creating content to post on the platform. Reaching out beyond your current audience isn’t always easy. Use LinkedIn Analytics.

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Linkedin Social Media Practice Media 52

Tech Soup

OCTOBER 12, 2017

million followers on Twitter, more followers than the celebrity Kathy Griffin. Twitter is the next most popular platform, and then Instagram. Forty-four percent of libraries post daily on Facebook, and 25 percent also post daily on Twitter. Nearly all brands have a social presence, and libraries are no different.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Measure program success, not just analytics. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

twInfluence uses social network analysis techniques to analyze your Twitter followers. Here's the metrics they are using.    I'm particularly interested in the social capital measure. simple form of centrality measurement that equates to "prestige" or. The Twitterer is the. followers.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

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Digital Marketing Guide Chapter 111

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

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Whole Whale

SEPTEMBER 8, 2023

You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. And they would concentrate their spending to air these infomercials during high-viewership primetime slots when maximum numbers of their target audience are watching. Lean into what works.

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Zen and the Art of Nonprofit Technology

SEPTEMBER 13, 2010

But since I’m not on twitter anymore, and I don’t read my RSS feeds as often as I should. I know for many of you this is old news. In July, Idealware published the Nonprofit Social Media Decision Guide. It’s great – chock full of good information, and some very, very interesting research.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

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AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! The audience was a group of 90 or so people from Canadian non-profits. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. The tricky part is, of course, measuring it. Measure success through awareness, not dollars.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. It has to resonate with your audience and connect back to your school experience.

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Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Spend two hours googling “creative fundraising ideas” to get inspired.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. Notes and Resources.

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ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

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Turkey Social Media Mobile Oracle 101

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

Software 59

Software Virtual Integration Analytics 59