Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

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Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. What are the right tools to help measure success?

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Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. He recommends to prioritize according. Do you agree?

ROI 66

ROI Results Community Online 66

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

Software 83

Software Virtual Integration Analytics 83

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 211

Social Media Media Avatar Organization 211

Bloomerang

MAY 31, 2022

Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

AccelEvents

SEPTEMBER 1, 2021

Your target audience demographic. Other features like an event app might be something that you want to promote during the marketing, as this can boost audience reception towards your event. . You might find this to be a more effective way to reach your target audiences. For budgeting purposes identify: The main event goal(s).

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits. What about Twitter? Twitter's pretty useful for a lot of aspects.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

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Measure Relationship Metrics ROI 67

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

Software 59

Software Virtual Integration Analytics 59

AccelEvents

JULY 20, 2020

A virtual event allows for a more diverse audience and it will be important to bring them together in an interactive way. Whether you are hosting a completely virtual event or a hybrid event , recording the content and playing it back can generate more long-term ROI and engage attendees long after the event has ended.

Virtual 94

Virtual Platform Question Broadcast 94

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

Social Media 64

Social Media Measure Program Media 64

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Environmental Activists.

Ideas 111

Ideas Donation Online Strategy 111

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Please summarize your ROI.

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Social Media Foundation Examples Media 189

Socialbrite

DECEMBER 13, 2019

Once you’re ready to go, here are some key points to remember in planning and executing an email campaign, whether it’s a fundraising blast, an update for your stakeholders or a branding exercise to introduce your nonprofit to new audiences. Consider your audience. Who is my target audience? What is your open rate?

email 52

email Guide Newsletter Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets.

Social Media 50

Social Media Reflection Media ROI 50

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

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Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

Social Media 115

Social Media Media Social San Jose 115

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

AccelEvents

JULY 20, 2020

A virtual event allows for a more diverse audience and it will be important to bring them together in an interactive way. Whether you are hosting a completely virtual event or a hybrid event , recording the content and playing it back can generate more long-term ROI and engage attendees long after the event has ended.

Virtual 52

Virtual Platform Question Broadcast 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter As Charitable Gift Spreader. Twitter Demographics.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. I look at the following metrics: Total Interactions. It's much easier to do a 20 mile bike ride when you've been riding everyday!

Social Media 113

Social Media Measure Action Media 113

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Achieve

JULY 2, 2019

billion active users*, Twitter -330 million active users*, LinkedIn -303 million active users*, Pinterest -250 million active users*, Snapchat -287 million active users*, & TikTok -500 million active users*. Does your audience already understand your mission? When speaking to your audience it’s also important to: .

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. One example recently was I post I wrote about a Twitter tool.

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

It takes place at The MaRS Discovery Centre in downtown Toronto (a hub for science, technology and social entrepreneurs) and there are fourteen events, each with a unique focus and target audience. We also had wireless hand mics in the audience. Using Twitter To Research The Audience Before, During, and After.

Charity 91

Charity Conference Org Slides 91

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

I'm going to be teaching two intermediate/advanced workshops, one on mapping metrics to social media strategy and the other on listening. (The Chasing after the competition into Facebook, Twitter and blogging without a plan is the Lemming approach. Knowing the audience. Is there a plan with a specific objective ?

Social Media 50

Social Media Open Media Chicago 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

They now use this approach with other channels, like Twitter, for example. Learning “If you don’t launch, you don’t learn.” David Armano Learning is using experiments with metrics and the right questions at the right point to understand what works, what doesn’t. They are different depending on the audience and goals.

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Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. Who is the audience you want to reach for your social media strategy? What are your key metrics for success?

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. Dell measures ROI based on the number of useable ideas generated.   ROI    what's the ROI podcasting that cost $500 and sold more product that a $40,000 campaign. 

Social Media 50

Social Media Relationship Media Management 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. Trust me.

Comment 97

Comment Artist Social Media Hype 97

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Everything revolves around the audience. What is your real output?

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Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada. Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. Beth Kanter, Red Cross Social Media Strategy/Policy Handbook.

Reflection 76

Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

There's nothing like having an audience to see where you got inside your own head too much. Before I went on Twittered. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. What's the key metric? Tags as a metric. I also like to practice my storytelling skills.

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Reflection Slides Metrics PowerPoint 50