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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

Email accessibility refers to the art of crafting email messages in a way that ensures equal usability and understanding for all individuals. Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications.

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4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

Digital storytelling enables nonprofits to tell their stories across multiple media, potentially in multiple languages, and to reach unknown readers and viewers through the power of tagging and amplification. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget. Worldwide competition.

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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Large audience and engagement numbers are not the only metric of social media success. Center language justice in your content strategies.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Psychologists refer to this as negative bias, and it can have a powerful effect on your behavior, your decisions—even your giving. Other studies show that use of positive empathy—like a happy face—encourages donors because they either see the result of their generosity, or they want to experience the joyful mood portrayed in such an image.

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An Accessibility & Inclusion Checklist for Virtual Events

Forum One

If images include important information, e.g., registration details, dates, or calls to actions, then ensure that information is also available in text format. Ensure your social media images and text are optimized for accessibility. Is alt-text implemented on images and buttons? Use plain language. Spell out acronyms.

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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

Threads is primarily meant to be used through the mobile app, but for your reference, your Threads username is displayed in desktop browsers as threads.net/@yourusername. Write posts in clear, concise language. Liking mentions and replies, when appropriate, shows your audience that a real person is managing your X account.

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Reference your donation page. And above all, always include your nonprofit’s name and logo prominently.

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