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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads offer you lots of different objectives for your campaigns, such as reach, video views, engagement or conversions, and they’re even more sophisticated than you might think. . If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. .

Test 325
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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. The best thing about incorporating video in your strategy is that no special skills are needed.

Ideas 357
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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Build suspense for the event.

Contest 84
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Less is More: The Dos and Don’ts of Facebook Advertising

Byte Technology

By telling your audience why they received the message from you, you encourage them to react quickly. Remember that Facebook users are bombarded with photos and videos constantly, and it can be hard to really grab a potential customer’s attention. Leverage the best possible imagery you can.

Facebook 100
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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

The first question that probably comes to your mind when reading this headline is – “Pinterest? If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. You can directly pin your videos from YouTube and your photos from Flickr.

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

When you think about your site map, think about your audience. All About Your Brand: Logo, Typography, Colors, Photos, and Tone What do you want the look and feel of your site to be? and it is communicated through your logo, typography, colors, photo style, and tone or voice. Next, think about photo quality.

Profit 124
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles.

Linkedin 363