Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! For example, include any details on how that KPI may impact other projects or results.

Associations 319

Associations Challenge Data Taxonomy 319

Nonprofit Tech for Good

APRIL 20, 2020

She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more. . For the example below, we’ll be building out a sample Facebook Live co-branded series. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience.

Raise 325

Raise Fund Phase Audience 325

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 74

Audio Podcast Content Phase 74

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

Facebook 242

Facebook Fundraising ROI Virginia 242

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers.

Organization 52

Organization Online Influence Metrics 52

Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. For example: 1. That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2

Linkedin 363

Linkedin Practice Social Media Sponsor 363

CauseVox

SEPTEMBER 28, 2021

Of course, we’ve spent the year sharing tips and tricks to get your virtual fundraising to the next level all year long, but let’s be real: few things are as helpful as seeing real examples of real nonprofits doing it right. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. Let’s take a look.

Examples 83

Examples Websites North Carolina Virtual 83

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Who do you want to see and interact with your content?

WordPress 52

WordPress Content Strategy Create 52

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. These short films, which take viewers on a journey into the specifics of your work in 90 seconds or less, have many benefits. Get to know your audience.

Video 106

Video Support Tips Audio 106

Association Analytics

FEBRUARY 14, 2022

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? Improved efficiency that will reduce manual work, optimize processes and eliminate redundancy. This will align the organization by having clear success metrics and KPIs. What limits you?

Analytics 169

Analytics Language Associations Case Study 169

Qgiv

APRIL 9, 2024

Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Engagement.

Social Media 52

Social Media Media Guide Social 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Define the problem.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences.

Facebook 227

Facebook Raise Fundraising Audience 227

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Data capabilities: Learn what metrics the tool can track, along with reporting functionality.

Application 272

Application Marketing Nonprofit Evaluation 272

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Examples of this type of email marketing could include newsletters, product promotions, and donation requests.

email 75

email Difference Marketing Retention 75

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Here are two experiments we’ve shared as examples.

Social Media 98

Social Media Data Strategy Media 98

Neon CRM

NOVEMBER 22, 2023

It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. One valuable metric will be your donor acquisition rate for the month of December. Do you set donor acquisition goals?

Rate 52

Rate Track Donor Metrics 52

Get Fully Funded

APRIL 20, 2021

It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. A virtual assistant is an independent contractor who provides services for clients while working from their home office. Be sure to ask for work samples if appropriate for the work you are requesting.

Virtual 116

Virtual Work Calendar Nonprofit 116

EveryAction

JUNE 8, 2023

If your nonprofit does advocacy, you know that with this work, there are almost always consistent patterns of crisis management leading to later periods of denouement and down time. So, working with our community to define our short-term campaign goals as well as our long-term vision is critical.  Check out our last installment here!

Advocacy 143

Advocacy Local Audience Poll 143

Qgiv

OCTOBER 9, 2023

A cause marketing campaign benefits both you and the business you work with while developing connections with your community. A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. What is cause marketing?

Causes 52

Causes Marketing Impact Guide 52

Media Cause

JULY 11, 2023

Moreover, automation ensures consistency in communication, which is vital for establishing credibility and staying connected with the audience. Consistent Communication With automation, you can ensure that your audience receives consistent communication. This is key in building and maintaining relationships with supporters.

email 52

email Service Marketing Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. There is also other value: How much time or expense did this save staff?

Conservancy 107

Conservancy Contest Examples Congo 107

Neon CRM

SEPTEMBER 1, 2023

Let’s look at the Red Cross mission statement as an example. That’s a perfect example of a nonprofit mission statement because it succinctly conveys the organization’s purpose of preventing and alleviating human suffering. This also works in the inverse.

Guide 52

Guide Business Support Metrics 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Social media is just one of several channels that you should be using to connect with constituents, build community, and mobilize people to work toward your goals. Why is Social Media Data Important? Is it positive?

Metrics 77

Metrics Social Media Media Social 77

sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. When you put in the work ahead of time, you can reduce your stress level on GivingTuesday itself and have solid strategies to lean on.

Giving 119

Giving Retention Metrics Demographics 119

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98

Stream Hosting Virtual Registration 98

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

Podcast 52

Podcast Create Guide Audio 52

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. We tie our videos to our blog posts.

YouTube 122

YouTube Tips Script Audio 122

Nonprofit Tech for Good

APRIL 10, 2022

” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month. For example, if you send a tweet on Monday morning at 8 am, retweet that same tweet the next day at 1pm. The service provides early access to new Twitter tools and a variety of unique features.

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Twitter Practice Social Media Nonprofit 355

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. What other nonprofits are working in your space? This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Greater Giving

MARCH 12, 2024

Example: “To raise critical funds through a community gala to support our after-school literacy program for underprivileged children.” Example: “Raise $10,000 to purchase new books and educational materials for the program. Conduct a status check on volunteer recruitment and work assignments. *

Charity 40

Charity Fundraising Literacy Photography 40

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. Working with Google Analytics data in BigQuery requires writing queries using SQL-like syntax. 30daysAgo or 7daysAgo).

Analytics 45

Analytics University Data API 45

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. Here’s how you can start small and work your way to an advanced personalization approach. Examples of basic personalization.

Personal 101

Personal Test Demographics Analytics 101

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Typically, this involves educating them about your cause or issue and highlighting the work you do. For example, you might attract 150 new donors and retain 55% of your existing donors within a year.

Fund 52

Fund Donor Strategy Search 52

sgEngage

APRIL 10, 2023

Whether you’re brand new to nonprofit work or a veteran of the sector, you know that Giving Tuesday is one of the most important fundraising days of the year. Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives.

Demographics 72

Demographics Retention Donor Research 72

Kindful

OCTOBER 28, 2021

Your goals could be to increase the number of donors acquired, see an improvement in your return on investment, see increased net revenue, or grow your acquisition audience. The key is to look at your data and see which metrics you want to improve. On that note, where do you start when it comes to acquisition goal setting?

Goal 62

Goal Metrics Measure Donor 62