What Are Key Event Metrics and Why Do They Matter?
Greater Giving
DECEMBER 19, 2022
Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Key Event Metric examples to help you track your own ROI. In this example: ( $500,000 – $144,000 / $144,000 ) x 100 =247%.
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