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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines? Brand guidelines expand on the decisions you have made with the design of your logo. Your logo is the most essential component of your brand. 2) Personality.

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

It aims to remove barriers for people with visual, auditory, cognitive, mobility, and other permanent or temporary limitations so they can effectively receive, understand, and respond to email communications. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines.

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Preparing for Facebook Audience Targeting Changes

Media Cause

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.

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How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. Review the platform’s Promotions Guidelines so your contest is all buttoned up.

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3 Strategies to create an effective nonprofit homepage

Candid

This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. While it’s important to captivate your audience as soon as they land on your homepage, you also don’t want to inundate them with too much information or on-page elements.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy. Your calls to action should stand out on the page, so use a distinct color within your branding guidelines or bold lettering to catch your visitors’ eye.

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The Audiences of a Capital Campaign: Who to Target and When

Achieve

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.